The five main reasons for the failure of Microsoft Vista are that the global usage rate is only 8.8%. Reason 5: Does Apple advertising play a role in belittling Vista? For Microsoft Vista, Apple once released the famous "I am a Mac" advertisement. Advertisements give people the impression that Vista technology has many loopholes and poor usability. Although Microsoft recently launched a counterattack against Apple's advertisement, it was a little late for Microsoft to do so, and Vista's brand image has been damaged. ? Reason 4: XP is too deeply rooted in people's hearts? Windows XP was released on 200 1. At that time, there were about 600 million computers in the world, and more than 80% of them used Windows operating system. According to the data released by the market research company IDC at that time, these Windows users can be divided into two parts:? Windows 9598 and Windows NT2000 account for 65% and 26% respectively. The purpose of Microsoft's XP release is to enable Windows 9X and NT users to switch to XP. With the painstaking efforts of Microsoft, the company finally achieved this goal. By 2008, the total number of PCs in use in the world has reached 1 1 100 million, of which 70% are running Windows XP operating system, which means that nearly 800 million PCs in the world are currently using XP. This fully shows that XP has become the most widely used operating system in history. It is precisely because XP has been "deeply rooted in people's hearts" that it is difficult for most ordinary users to adapt to new products at once. For enterprise users, they should also consider the compatibility of new products with specific application software, so they will be extra cautious when upgrading Vista. ? Insiders also pointed out that the market share of Windows XP will actually increase in the next year or two. The reason is simple: Vista requires high hardware configuration, and a large number of ultra-low-cost notebooks and netbooks will be welcomed by consumers, but these products do not require high hardware configuration, so it is most suitable to run XP. ? Reason 3: Vista is huge and slow? Over the years, people in the industry have always said that Microsoft's products have a common problem, that is, the volume of its operating system will become "bigger and bigger." This disadvantage is finally fully reflected in Vista. When XP was first released, * * * had 35 million lines of code. After several upgrades, the total code of XP has reached 40 million lines. Vista's total code exceeds 50 million lines. It is precisely because Vista is too big that it runs too slowly. For computer users, for example? If Vista is not as fast as XP, they will naturally choose XP. ? Reason 2: Does Vista conflict with its established business model? In fact, when Microsoft released Windows XP on 200 1, it was to change the market model of its operating system products. Because of this, when the company released XP, it no longer used the names of its Windows 95, 98 and 2000, but used the name "XP". The name comes from the second and third letters of the English word "experience" The main reason why Microsoft XP changed its naming tradition is that if Windows users can pay the annual fee, Microsoft will provide users with various product upgrade services every year, so that users can get a better product experience. Providing various upgraded products and services to Windows users every year is the actual purpose of Microsoft's naming XP. But the problem is that Microsoft still can't achieve this model well. Therefore, Microsoft decided to launch a new Vista operating system and then return to the old way of Windows 98 release mode. However, compared with 10, the current IT industry pattern has been very different, and Vista will naturally not be welcomed. ? Reason 1: Is there a serious compatibility problem? An important reason why Windows XP is popular in the market is that its hardware, software and drivers are compatible. However, when releasing Vista, Microsoft seems to have forgotten the important role of compatibility for users. It is precisely because of a large number of software and hardware compatibility problems that a large number of enterprise users are very reluctant to upgrade to Vista. ? Conclusion: At present, most enterprise users can't find a legitimate reason to upgrade to Vista immediately. What do they think? XP has been able to meet various business processing needs. Perhaps Microsoft should abandon the business model of releasing a new operating system every 3-5 years, focus on only one operating system, and then release the upgrade installation package of this product regularly.