I run a gym. How should I design a poster? I don't think it is necessary to design holiday posters in the gym. Why? Everyone calculates that there are many festivals, solar terms and special days in a year, so the design of so many posters can only be done by specialized designers or design companies, and the cost will increase greatly! On the contrary, it may not attract as many tourists as the design cost, so there is not much need to design holiday posters specially in the case of insufficient budget and unstable gym.
But as an occasional marketing method, there are some necessary posters, so where do the low-cost and high-quality posters come from? After our gym research, we found that fitness management systems such as fitness assistants and green oranges all have the function of automatically generating posters for free. The posters of fitness assistants are rich and beautiful, and can be generated quickly by adding simple information. The poster of Green Orange is more customized. It takes some time to set the picture content manually, but the final effect is not bad. No matter how the poster is formed, as long as it meets the taste of your gym! The point is that this poster is free! The cost is saved a lot!
In order to ensure the smooth development of activities, it is usually necessary to make a complete activity plan in advance, which is a written plan for specific activities to be carried out. What are the format and requirements of the activity plan? The following is my Valentine's Day activity plan in the gym, which is for reference only and I hope it will help you.
Gymnasium Valentine's Day Program 1
I. Theme of the event
Passion blooms, and there is love in the times.
Second, the activity time
X month x day -x month x day
III. Contents of activities
(A love song duet confession
On X Day, from X: 00 to X: 00, a special area will be set up on the side of the gym on the 6th floor. The live Mike will be connected to the live studio, and couples can sing or express their true feelings to him or her in the form of duet or confession of love songs. And broadcast it immediately through the radio. At the same time, beautiful gifts were prepared for each couple.
(2) romantic lover rose perfume (x.x)
During the normal business hours on X, X, customers can receive roses 1 flower (limited to xxx) free of charge at the promotion service desk on the 6th floor. On that day, I made a body full of xx yuan, plus a box of exquisite chocolates.
Fourth, the cost.
1 2 display board: xxxx yuan.
2. 2 pieces of lintel: xxxx yuan.
3. Print advertisement: xxxx yuan
4. Gifts from xxxx (roses, chocolates).
5. Audio fee: xxxxx yuan
6. Other miscellaneous expenses: RMB xxxx.
Total: about xxxx yuan (excluding the cost of roses and chocolates)
Verb (abbreviation of verb) technique
In this activity, VIP cards can use the discount function.
Gym Valentine's Day Plan 2
I. Theme of the event
"Heart-to-heart Star Wish" made a sincere wish through "heart-to-heart language" and "heart-to-heart sea", which continued the fate of its previous life.
Second, the activity time
February 10- March 1
Third, the details of the incident
1, dedicated to lovers who can spend Valentine's Day.
Write a romantic poem with him (her) * * *, make a sacred covenant with him (her) * *, share deep language with him (her), hold hands with him (her) * * * in this life, and continue the fate of previous lives.
Love recommendation: "Xinyu" couple card
3399 (Long Term)-Family Year Card 3344 (Generation) -200 cards.
32 13 (love for life)-one card every two years 20 14 (love for life)-100 card.
2. Dedicated to lovers who can't spend Valentine's Day.
There are you and him (her), unchanging true feelings and eternal expectations, just because love is in our hearts. Give him a blessing, and it will come true, because it is the embodiment of love.
Love recommendation: "Heart Sea" greeting card
2475 (Love is Happiness)-Couple Card 1573 (Dedicated to Love)-Year Card
920 (love you) -60 calories, 720 (dear)-Jika
520 (I love you) -30 cards (swimming)
3. Dedicated to single aristocrats
On the day when the color plates are paired, let's put down our burdens for a while and have a date with the meteor. I believe it will fly to the place where our dreams come true with our wishes.
Love recommendation: Kiss of an Angel lucky card 258 (Love me)-10 card.
Surprise: During the event, all card buyers will get a beautiful gift (first come, first served, while stocks last).
Planning scheme of double eleven activities in gym
The annual "Double Eleven" promotion is coming soon. According to the market and its own business situation, the fitness center has specially launched relevant products and activity plans, striving for "product explosion", "strong strength" and "full income" to save for the winter and wash away the off-season, as follows:
I. Marketing Theme and Product Settings
"Pre-sale of Double Eleven Shopping Carnival is hot", and exclusive offers are specially launched during the Double Eleven period:
1. Launched a three-year card with the original price of 5888 yuan (this is a term card, and no extension time is accepted). Now the pre-sale price of X is 4588 yuan, and 200 cards are planned. During the pre-sale period, you can enjoy the discount of buying three years and getting two years free. This card can enjoy fitness, swimming, yoga, dancing, cycling, bathing, table tennis, billiards and so on. In the fitness center, a gift package with a value of 888 yuan was specially presented, including a western-style dinner coupon of Junyi International Hotel with a value of 158 yuan (valid in the current month and issued by the finance department), a private education course in 380 yuan (the course content is limited when the fitness center sells the card) and a value of 300 yuan.
2. Supplement private education courses and maintain the original 20xxFD (No.20xx- 10-00 1) scheme. On the basis of the original price system of private education courses, anyone who buys a certain quantity will enjoy different discounts, as follows:
Buy more than 20 knots and less than 30 knots, and get a 10% discount;
Buy more than 30 knots and less than 50 knots, and get a 15% discount;
Buy more than 50 knots and less than 80 knots, and get a 7.5 discount;
Buy more than 80 knots 100 knots and give a 6.5% discount;
Buy more than 100, and enjoy a 40% discount;
Second, the goal setting and cost budget
1, the established goal: fitness card: 4588 yuan x200 yuan =9 17600 yuan, 200 private classes, with an average unit price of 240 yuan, * * * 48,000 yuan (including but not limited to old customers 100 classes, 50 classes are recommended and 50 classes are experienced).
2. Activity budget: 1), western food coupon: 100 yuan x200=20000 yuan.
2) Making a single poster: 2,000 yuan.
3) Reward commission: the average membership card is 25 yuan per card, x200=5000 yuan.
4) Total: 27,000 yuan
Three. Activity time and steps
1. Make a declaration form before 10.30.
2. In June, 5438+01.11.10 pushed for publicity, and the publicity was carried out in the form of car plugging 10000 copies and sweeping the street.
3. Complete the soft text promotion of the official WeChat account and fitness center of the hotel before110.
4. From 1 1. 1 to11.1,make an appointment to visit customers, make a deal and summarize the meeting.
Fourth, the specific implementation and matters needing attention
1, promotion measures
1) Recruit 3 salesmen before June 25th, 10, and conduct full-time training for 5 days, especially the unification of delivery, product explanation, sales process, reception and negotiation, cooperation mechanism, etc.
2) offline promotion is mainly based on delivery. There are 6,000 single pages in the sales department of the fitness center, 3,000 single pages in the coaching department and 0/000 single pages in the front desk. Each single page has its own contact information. Focusing on the hotels around Jinguan Flower City, it is divided into three groups, namely, Above the Rainbow, Xinyayuan, Xinjingyuan and the city center garden, led by the sales band manager and the coach supervisor. The time is between18: 30-2100, and a small number of cars are inserted on the way to and from work, and no less than 50 pieces of customer information are obtained every day. Total customer volume target 1500, intended customer target 300, deal 100.
3) Online promotion is sent simultaneously by the official account of the hotel WeChat and the official account of the fitness center WeChat, and the target customers are old members who renew their cards and make recommendations. Everyone's circle of friends sends it at least once a day, and the content is edited and sent in a unified way, and no less than 300 valid and interesting customer information is obtained. Deal 100.
4) When selling cards and private education courses, you need to follow the operation procedures, including but not limited to: after the first collection of money (the cashier can't accept any private sales transfer, all of them are scanned into the company account), the valid time in the card is subject to the card opening and entering system; Private education courses should indicate the details of preferential discounts and the validity period of the course, which is subject to the contract.
2. Incentives
1) The sales mode of membership card is the all-staff sales mode of fitness center (X means that employees of all departments can participate in activities and enjoy rewards).
2) If the renewal fee of the old room becomes 20 yuan/Zhang, and the new development customer 30 yuan/Zhang, the maximum personal reward shall not exceed 1500 yuan. If the excess is left to the next activity, 65,438+00% of the royalties will be deducted from the finance department as the team building fund of each department. The sales base of the fitness center is 120. If it is not completed, all cards sold by this department will not enjoy the incentive policy; The base number of the coaching department is 60. If it is not completed, all cards sold by this department cannot enjoy the incentive policy; The cumulative base of the front desk is 20. If it is not completed, all cards sold by this department will not enjoy the incentive policy. In addition, stacking orders is not allowed. If found, it will be invalid.
3) After each department completes their respective tasks, they can enjoy an extra team western food reward.
3. Departmental coordination
(1) The artist of the hotel sales department should design and make a poster list (completed before 1 1. 10) according to the requirements of the design and production list, and show the activities on the floor screen of the hotel lobby and the LED display screen at the door.
(2) Finance Department:
A. During the sales period, report daily the sales report signed by the fitness director of the finance department (including but not limited to the commission, quantity and time limit of the sales staff); After the end of the sales period, provide a sales completion report (including but not limited to sales commission, quantity and time limit).
B, all promotion activities of bad milk are subject to collection, and oral reservations are not accepted!
C. Donated private education classes do not participate in any entrustment scheme, and the implementation content should be consistent with the donation content. If it is inconsistent, it will be charged according to the maximum amount of private education and the department!
D. The above operations are all carried out according to the original membership card and the starting process of private education courses. If there is any excess, please report it in advance, otherwise it is not recommended!
E. All expenses of this activity shall not exceed the budget, and the excess shall be borne by the department!
F after the activity, the fitness center shall submit an activity analysis report (including but not limited to activity income) to the finance department and the general manager's office within 3 working days.
(3) Staff training and staff publicity column
First, after the signing, it will be distributed to all departments as soon as possible, and a mobilization meeting will be organized to clarify the objectives and standardize the process.
B, in strict accordance with the requirements of the general office and finance, implement the activity process, make a summary and submit a report after the activity.
C, use the morning meeting and the hotel management meeting to report and summarize the progress of the activity, and update the data and the progress of the activity in time.
D. Post the activity list on the staff bulletin board, circulate the activity information among the staff, and render the activity atmosphere.
If the above instructions are correct, please also ask the leaders for instructions. Thank you!
Activity plan of the gym
I. Background analysis
The hot sun is heavy, the clear water is long, and the graceful figure seems to be what every man and woman want. Years have left marks, unconsciously my face is old, my figure is out of shape, I have a beer belly for entertainment every night, a fast-paced city, and a depressed mood. Are you also lamenting life, unloading fatigue, indulging your mind, making our hearts jump for joy, and letting our bodies get out of the misunderstanding of sub-health? Fitness club will create a better life for you scientifically and systematically.
2 1 century is a fashionable, energetic and powerful century. You are busy with your career every day and forget your body and mind. People need to relax completely. So fitness has now become a way of life, and scientific fitness can completely relax your body and mind.
Fitness club is not only the representative of science, but also the spokesman of fashion. How to make fitness exercise become people's subjective consciousness? How can we get consumers to participate in the fitness club? This is a problem that everyone in the industry is discussing now, and it is also a guarantee for the good development of fitness, although more and more people have realized the importance of fitness and started to join the ranks of fitness. We can see that most people still haven't joined the fitness ranks, which is related to people's low consumption level and consumption concept, as well as time constraints. How to make fitness a compulsory course in people's daily life depends on vigorous publicity, so I think it is imperative to take the second anniversary celebration as an opportunity to deepen our theme and expand the popularity of fitness.
Second, the purpose of the activity
This activity is mainly to celebrate the first anniversary and rename the fitness club. In the long run, it is intended to enhance the popularity and reputation of the fitness club, so that it can better publicize its image in the activities, enhance people's fitness awareness, better understand and recognize the fitness club, and make a very good publicity for the anniversary party; In addition, a series of activities in the Cultural Square have laid a good foundation for fitness to enter the community in the future, which can better implement the purpose of "healthy people, serving life" and achieve the purpose of increasing membership and expanding business of the fitness club.
Third, the activity flow arrangement
1, July 20xx 17, 18 will be distributed in front of several large shopping malls (the denomination of the gold coupons is to be determined), and the holders of the gold coupons can exercise once for free during the celebration of the central store, and at the same time, the activity leaflets about the theme cultural celebration will be distributed. (Location:)
2. Anyone who joins the fitness club during the celebration of the first anniversary of the establishment of the fitness club will become a full member of the fitness club, and can give you a 20% discount, and can participate in the lottery activities in large-scale theme cultural celebrations like existing members (the award setting is to be determined); If teachers and students participate, they can make further concessions.
During the party, I will send you a souvenir with the words "the first anniversary celebration of fitness club".
Fourth, the series of activities of "Fitness from now on, Fitness meets you"
1, time: 20xx July 17~ 18: 00-9: 00 a.m.
2. Location:
3. Personnel arrangement: the coach and some members of the health club will participate.
4. Activity arrangement:
1) tells you about fitness and instills fitness concepts in you.
2) Activities to publicize the anniversary of the fitness club.
(Remarks: If possible, this activity will be carried out in the community for a long time, and the fitness service will be provided at home and the fitness club will be provided in the community, so as to enhance the influence of the fitness club, facilitate people with exercise ability to join the fitness ranks more conveniently, and achieve the purpose of developing the fitness club into the community. )
Five, "years of passion. Entertain my heart. "
Theme literature celebration
1, time: 20xx July 18, 15:00——2 1:00.
2. Location:
3. Party arrangement:
1) Large-scale program performance
2) Speech by the club representative
3) Song performance (number of singers to be determined) Performance items to be determined.
4) Dynamic dance, reflecting the fashionable and dynamic atmosphere of the times.
5) Wonderful game links (learn to do aerobics and send beautiful gifts)
6) Wonderful lottery session (new members of the fitness club will participate in the * * * together with the original members).
7) The host introduced the scientific knowledge of fitness clubs and fitness to everyone in the wonderful performance.
8) Make some banners to promote the first anniversary celebration of the fitness club, and then make some balloon banners to better promote the evening party.
The entry point of intransitive verb activity
1, according to the fact that most people are physically and mentally tired to varying degrees in the intense study and work groups, even unhealthy or sub-healthy, it is emphasized that fitness can not only satisfy physical exercise, but also make you physically and mentally happy, because we teach you fitness in the center fitness with the most scientific method.
2. Advocate fitness in the community and at home, so as to better serve the vast number of consumer groups, achieve the purpose of "healthy people, service life" in health clubs, and better grasp the consumer groups.
3, must appear in the form of public welfare, to advocate the purpose of this activity is to advocate the national fitness campaign, from the perspective of public welfare to promote the anniversary, so that consumers can accept the central fitness club and join the central fitness club!
Gym marketing activity plan
First, the marketing background
At present, with the rapid development of economy, the pace of life in Guiyang is gradually accelerating. Most urbanites feel a lot of pressure, working all day, unable to vent their emotions, getting weaker and weaker, out of shape and getting worse and worse skin. All these signs make us urbanites start looking for the key to our health. At the same time, some social fashionistas, elite white-collar workers and petty bourgeoisie are also looking for a fashion key to comprehensively enhance their personal charm and comprehensive quality. Enrich yourself and meet all kinds of needs in life and work, and this key is the fitness center membership card provided by Pullman Guiyang Hotel for urbanites.
1. Target people: mainly sold to elite white-collar workers who are interested in improving their living conditions, advocating high-quality and healthy living, and striving to create personal charm, and people interested in group enterprises.
2. Competitors: fitness centers owned by other brands of hotels.
3. Our advantages:
Excellent geographical location, convenient transportation and sufficient parking spaces;
B elegant environment, excellent service quality, fitness center in the hotel, elegant internal environment, service personnel from the hotel, with professional service quality;
C complete facilities, in addition to the fitness center, there are sauna, heated swimming pool, spa, billiards room, tennis court, chess room, western restaurant and other hardware facilities.
D the student source market is large and has potential to be tapped;
Professional coaching group
4. Disadvantages:
A the competition is greater, and hotels such as local fitness clubs have more fitness centers;
B membership cards are expensive and the target group is limited.
Second, the marketing strategy
1, brochure making
Content: pictures (equipment, coaches, facilities); Text, introduction of all kinds of membership cards, introduction of fitness centers and projects (you can experience it once with the brochure, and the validity period is specific to a certain day).
Distribution location: high-end shopping malls in the city, group enterprises cooperating with hotels, well-known local clubs and hotels (for professional promotion of' guests' staying and dining in the store).
2. Fixed-point sales
It can sell strongly to the target group with consumption ability, and can sell through product replacement or commission.
3. Media promotion
Promote sales through internet, TV and newspaper advertisements.
4. Establish Accor Health Day.
Create a "Accor Health Day" on the first day of each month, that is, one day of each month, and the fitness center can be opened to the public free of charge to publicize the importance of exercise and fitness to the general public. On this day, customers can go to the store to experience or receive lectures from professional fitness instructors, but the number and time period need to be limited. Stimulate consumption through free experience.
5. Open recruitment of well-known fitness instructors for the whole country.
Well-known fitness instructors can be openly recruited for the whole country through media publicity and other channels, and attract the attention of some consumers through marked fitness educators and professional fitness knowledge.
Third, market development.
1, personnel promotion
Five salespeople investigate and collect customer information, collect customer information and distribute promotional materials according to regional division.
2. Experience promotion
Invite consumers to visit the site, which will be explained by sales staff, front desk staff and recreation center staff, and guide consumers to visit the fitness center. First-time customers can experience all kinds of business projects of the club for free.
Step 3 advertise
1) outdoor advertising;
2) Media publicity in newspapers and magazines.
4. Print advertising
Print the brochure of fitness center of Pullman Guiyang Hotel, and distribute publicity, including: brief introduction of fitness center of Pullman Guiyang Hotel, why to exercise, how to choose fitness center, fitness precautions, health care (sports) tips, etc.
5. Promotion activities
1) Buy a monthly card
Spa, chess room, billiards room, tennis court and hairdressing salon can enjoy 15% discount, and Provence Western Restaurant and lobby bar on the 5th floor can enjoy 10% service fee discount. Members can use the fitness center, sauna and swimming pool for free.
2) In addition to the above benefits, you can also get free gifts when you buy season cards.
You can get two buffet dinner coupons for Provence Western Restaurant on the 5th floor.
You can get two fitness experience coupons.
3) In addition to the above benefits, you can get another gift when you buy the annual card.
Two buffet dinner coupons for Provence Western Restaurant on the 5th floor.
Pullman Hotel Superior Big Bed Room Free Coupon 1
Members can get a birthday cake and a bottle of red wine on their birthdays.
You can get a membership period of 1 month by buying an annual card.
6. Public relations activities
(1) Hold the "Accor Health Day" fitness experience activity, and carry out one free experience activity every month for people from all walks of life. Through the activity, the opinions of the target consumer groups can be collected to stimulate consumption, and once the opinions are adopted, the participants will be given corresponding gift rewards.
(2) Establish a lecture group on nutrition, diet and health knowledge, hold lectures for members in the fitness center regularly, or give lectures at home on invitation.
(3) Public relations activities hold fitness experience activities, hold local aerobics competitions, select Mr. Bodybuilding and Miss Bodybuilding activities, or group enterprise sports meetings. Select the healthiest enterprises, such as Mr. Bodybuilding and Miss Bodybuilding, and invite the media to make wonderful works.
Gymnasium marketing planning scheme template
Pre-sale of fitness clubs is very important, because it is the true embodiment of the market positioning of the project, the initial exploration of the market by sales strategy, and the practical basis for the follow-up work plan of the project. A good start often indicates a good result and cannot be ignored.
(A) a reasonable pre-sale plan
It should include pre-sale overall process plan, pre-sale management system, pre-sale sales plan, pre-sale standard speech, pre-sale performance assessment and other related implementation plans.
(b) Promotion and selection of appropriate media
The external influence and information of enterprises are carried out according to relevant media, which is directly related to the survival and development of enterprises. Media can be roughly divided into:
1, print media
Mainly newspapers, magazines and related printed matter.
2. Electronic media
Mainly TV, radio and Internet.
3. Corporate activities
Mainly to professional activities, public welfare activities, publicity activities.
4. Member influence
Mainly refers to the communication ability of club members.
The choice of media must be related to the enterprise purpose, business scope and service target set by the company, mainly considering whether the professionalism, influence scope and influence crowd of the media are consistent with the enterprise's expectations.
(3) Organize members to visit the club.
The main process is promotion-booking-tour guide-discussing the significance of fitness-booking the first fitness time-follow-up.
1, promotion
Including market research, activities, roadshows, DM orders, friend introductions, self-seeking information and other methods to accumulate customer contact information.
Step 2 make an appointment
Say hello, set the tone, and pay attention to telephone conversation skills.
3. Tour guide
In order to let people know more about the fitness center, the member staff should take the initiative to guide the guests to visit the open area of the fitness center, and pay attention to the following points when visiting:
(1) Before the visit, guests should be asked to fill out a "Guest Basic Information Questionnaire". If the guest raises an objection, it should be stated that "it won't take up too much time (just a few minor questions), and the purpose of filling in this form is to suggest that you provide more suitable services or training methods according to your specific situation".
(2) Visits should follow a predetermined route.
(3) Tour guides should walk in front of the guests.
(4) When introducing parking, the guide personnel should stand in front of the guest's left, and keep a proper distance. When introducing the venue to the guests, you should hold out your left hand and mark the target with your palm, not your finger.
(5) When passing through the door, open the door for the guests now, let the guests go first, and then follow.
(6) Spend more time in places where guests are interested.
(7) Be steady, don't panic, and don't look at your watch.
(8) If the guest's shoes do not meet the requirements, please replace them with shoe covers.
(9) Guests are not allowed to take photos in the fitness center without the permission of the manager.
Strive for the first visit to ask for sales, and provide preferential prices or promotional materials to potential members.
4. Discuss the meaning of fitness and give the price.
Actively and enthusiastically communicate the benefits of fitness to the guests, actively guide the guests to think about the relationship between health investment and health, and clearly explain the prices of various services of the club at an appropriate time, and at the same time explain the cost performance.
5. Specify the first exercise.
When accepting new members, we should take the initiative to understand the needs of customers and agree on the time for the first exercise at the most suitable time for customers. It is worth noting that responsible recognition is to tell customers the best exercise time responsibly, and at the same time, respect customers' schedules and wishes. When the guests feel the need for fitness, contact them to participate in fitness activities as soon as possible.
6. Follow-up after exercise
Get the feedback information of members or potential customers after the first exercise in time and analyze it. If there are problems in the process of fitness, we should answer them in time and strengthen our fitness belief. After your guests become members, you still need to contact them, make them feel that you are their friend, and let them integrate fitness into their lives.
(4) Pre-sale management
1. Standardized implementation management of pre-sale scheme
2. Standardized management of pre-sales personnel
3. Target management of pre-sale plan
4. Problem solving and adjustment in the pre-sale stage.
5. Preparation before commissioning