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Warm greetings from Women's Day on March 8th.
Women's Day Promotion Plan Attracts Customers 1
I. Promotion theme
The promotion of beauty salons on March 8 naturally needs to focus on women. In determining the theme, we can use some touching and warm words to grasp women's love of beauty and attract their attention.
Women's Day is a festival for women. Women have many roles in society, such as mother, wife and daughter-in-law. With the help of the cultural characteristics of the festival, we will further promote the promotion theme that is good for women to consumers and use emotional voices to complete the promotion.
Second, the promotion content
The promotion forms and contents of various beauty salons are similar: discounts, gifts, free experiences, etc. Beauty salons should use these promotional forms to reflect new tastes.
1, beauty walks with you.
Women who shop during the activity can get a beauty salon card (face value 50 yuan) with a shopping receipt (unlimited amount).
2. Dress up women to add good luck to shopping.
Any female customer who buys a small ticket 138 yuan on March 8th, Women's Day, can participate in the big turntable once (if there is no turntable, it will be changed to a lucky draw) and receive the corresponding gifts on March 8th, with many prizes and lots of luck. One vote is limited to one transfer, and the amount is not accumulated.
Only he knows you best.
Men can enjoy special discounts or give special gifts when shopping or buying designated goods at the relevant counters on March 8th.
4. Members have more "gifts"
Members can enjoy double membership points when shopping on March 8, Women's Day.
Third, the activities of publicity.
1, set up notices of POP activities in obvious places such as the entrance of beauty salons.
2. Send store staff to a crowded place nearby to distribute leaflets.
3. Hang a banner in front of the store.
4. Draft attractive advertising language, such as the following:
On Women's Day, the beauty salon favors your dancers.
The figure is graceful and moving, and the female intellectual style is completely new.
"Spot" early, don't leave "pox"
Create a beautiful myth for you and ignite your beautiful style.
Women's day, weight loss experience card is waiting for you to pick it up.
Women can only have a beautiful face if they are kind to themselves.
Women's Day Promotion Plan to Attract Customers II
I. Theme of the event:
Happy Women's Day "Beautiful Passbook" keeps sending.
Second, the purpose of the activity:
Women's Day promotion is one of the most important activities in cosmetics promotion, and it is also the first important activity in the New Year. It is necessary to stimulate consumers' desire for shopping through this activity and open a good new starting point for sales in the new year.
Third, the activity time:
March 5-March 12
Four. Activities:
(1). During the activity, anyone who purchases in the store will be given a 1 "exquisite passbook" (maximum 10 yuan cash).
(2) After spending in 38 yuan, you can get a 1 "Beautiful Passbook" and a hand cream of Laifei, a CCTV advertising brand with a value of 38 yuan.
(3) If you spend 138 yuan, you will get 5 "Beautiful Passbooks"+98 yuan-worth CCTV advertising brand Laifei Magic Bare Makeup BB Cream+a box of Zhou Hu.
(4) After spending over 238 yuan, get 8 "Beautiful Passbooks"+1 18 yuan Eye Protection Gold.
(5) If you spend over 338 yuan, you will get a "beautiful passbook" with a value of 12+168 yuan's CCTV advertising brand Lai Fei's anti-time eye-catching essence+month care.
6) In the future, all "beautiful passbooks" are only for shopping. You can use a "beautiful passbook" every time you spend 50 yuan, and a "beautiful passbook" can reach 10 yuan. "Beautiful passbook" is valid until September 1, 20__.
(7) Anyone whose birthday or wedding anniversary falls on March 8th can come to our store with relevant certificates to receive a CCTV advertising popular brand product with the value of 69 yuan.
(8) Members can enjoy double points+Ms. Zikelu's boxed travel package in 25 yuan.
Verb (abbreviation of verb) implementation steps:
(1), two days before the event, inform the members of the event content by SMS and send holiday wishes.
(2) Prepare the "Beautiful Passbook" card and the customer registration manual to clearly record the customer's consumption.
(3) Two days before the event, put up event posters and _ display stands in conspicuous positions in the store and at the door of the store.
(4) Distribute leaflets around the store during the activity.
Cost budget of intransitive verbs:
Cafe 300 yuan
_ Exhibition Frame 40 yuan
Poster 25 yuan
Leaflet 200 yuan
Other expenses 500 yuan
Total 1065 yuan
Women's day promotion plan to attract customers 3
1, lucky draw.
Winning the grand prize is an honor.
1. Every time you shop in 38 yuan during the activity, you can win prizes on the spot. Anyone who touches the honor number with a number of 3 or 8 can receive a beautiful gift (or shopping voucher) worth 3.8 yuan in this supermarket; If you come across the honor number of 38 consecutive numbers, give a shopping voucher worth 38 yuan. Each receipt can only be touched up to 5 times.
2. Operation: Distinguish the numbers 1 to 38 on 38 table tennis balls, put them in boxes, and let customers touch the balls themselves. 38 yuan can touch the balls once, one at a time, and get prizes on the spot according to the numbers on the balls.
2. Discount
Example: Anyone who buys all women's products in 38 yuan at one time on March 8th can enjoy a special discount of 8.5% on March 9th 10 with the shopping receipt in this supermarket on March 8th (except special items).
3. Activities
Example:
PR campaign
1. New Women's Lecture
The lecture topics can be personal color lectures (personal color selection, clothing matching skills), marriage lectures (marriage quality, family harmony), women, career and other different topics. The time is March 9, and all customers who shop from March 5 to 8 can get tickets for the lecture.
2. Art exhibition/photo exhibition
Contact the local women's Federation and ask it to introduce a great local female painter or photographer to hold an exhibition, which will last for 38 sessions and last for one week. The location can be at the gate of the mall or in the square.
3. In the promotion activity with the theme of "caring for women" launched by a supermarket in Shanghai, the staff demonstrated the brewing methods of scented tea, coffee and other drinks on the spot.
The supermarket promotion on March 8th Women's Day is about to begin. Are you ready?
Women are an important customer group of supermarket consumption. Therefore, on Women's Day, supermarkets and businesses began to make preparations, which not only increased sales, but also strengthened the image of supermarkets and expanded the coverage of supermarkets. So, March 8 Women's Day?
Women's Day is a holiday, but for a long time in the past, the indifference index of merchants to the holiday was very low, but the female economy has expanded to a certain extent. "March 8 Women's Day promotion has gradually become a hot spot for businesses. Especially the important producing area of women's supermarkets, the promotion of March 8th supermarket is more important.
The supermarket promotion on March 8th Women's Day belongs to festival promotion. We should fully tap the characteristics of festival culture and attract consumers by combining products. For example, Women's Day is a festival for women, and there are many women's economies, especially the increasingly vivid modern women's economy, which is very meaningful in supermarkets.
At the same time, supermarkets do 38-day promotion, in addition to promotional activities, they can also promote enterprises, expand from commodity fields to more humanized services, and establish a good brand and image. From this point of view, the supermarket promotion on March 8 Women's Day has a lot to do. But how?
1, quasi-broken positioning, clear theme. Is it the brand image conveyed to consumers or the actual sales volume? The products of different shopping malls in supermarkets are daily necessities and belong to regional economy. Therefore, to do supermarket promotion, we should make clear our own positioning and theme.
2. Determine the best. In addition to careful planning and personnel arrangement in advance, there must be a good plan to infiltrate the goals and objectives of the activity into everyone's heart, fully mobilize their enthusiasm, and conduct detailed promotion plan and details training for the promotion personnel.
3, determine the time, the promotion time should be sooner rather than later. It's best to be three days ahead of your opponent so as not to be preempted by his opponent. No matter how good the plan is, we should seize the opportunity.
4. Create a good scene atmosphere. For example, popular posters should be brilliant, and store music should be just right to stimulate customers' desire to buy.
5. Make an appropriate goal and encouragement plan.
6, control the promotion cost, to "suit yourself", so as to have a good effect.
7. Make an evaluation summary to accumulate experience for the next promotion.
Finally, we need to pay attention to: 1, the investigation is in place, and the propaganda is misplaced; 2. The supply of goods should be fully prepared; 3. It is best to finish the time within one week (subject to the weekend).
Women's day promotion plan to attract customers
order
Wuhu Gathering Mall has been favored by customers, especially female consumer groups, since it was hosted for 20 years. They not only facilitate their own life, but also bring benefits to the shopping mall. They are the gods and mothers of shopping malls. With the arrival of Women's Day on March 8, the mall took this good day to thank the distinguished guests and customers who have been patronizing the mall, especially the female consumer groups, and specially held a three-day large-scale promotion activity in the mall to give back to his mother.
I. Market analysis
(A) Wuhu Mall market analysis
In recent years, Wuhu department store market has developed rapidly and the number has gradually increased. With the national industrial policy encouraging the development of department stores to high-tech products, the number of new investment projects by domestic enterprises is increasing gradually, and more investors are paying more and more attention to the shopping center market in big cities including Wuhu, which not only promotes the economic development of Wuhu, but also increases the competition among shopping centers in Wuhu.
Consumer analysis
With the development of economy and the improvement of income level, the consumer groups are growing. Judging from the types of people buying, women's shopping desire is obviously higher than that of men. Even if some goods are not used immediately after purchase, most women will buy them for reasons such as price reduction. Moreover, as far as families in China are concerned, it is often women who control the financial books at home, so female consumers are the largest consumer groups. Basically, male consumers will only buy goods after the purchase content is clear, and rarely go beyond the original plan when shopping. Through the investigation of store consumers, it is found that in 140 questionnaires, female consumers account for about 7 1% of the consumer groups. As shown in the figure below:
(C) Analysis of Collective Shopping Center
Strength: Gathering Mall is well-known in the local area, with reasonable price and thoughtful service. The products and commodities in shopping malls are complete, and the purpose and concept of serving customers wholeheartedly are well received by customers, so the consumer groups are relatively stable.
Weaknesses: compared with shopping malls and other shopping malls, Kyrgyzstan's geographical location is not very advantageous. Moreover, the image layout of shopping malls is simple, which does not reflect the leading position of shopping malls industry.
Opportunity: With the development of municipal construction and urban economy, residential areas are being built near Jiji Shopping Mall, which has a great impact on the potential development of shopping malls. At the same time, the types of daily necessities and female consumer goods in shopping malls are gradually increasing, which will attract more female customers.
Threat: In this region, with the development of economy and the introduction of preferential policies, the number of large shopping malls has gradually increased, and various promotional activities and discount methods have emerged one after another, which has brought certain competition and disadvantages to the gathering shopping malls.
Gathering Mall will make greater efforts to seize opportunities, overcome difficulties, retain its original advantages, strive to innovate, and continue to implement the concept of "all for customers, all for customers".
Second, the promotion goal
The customers of the shopping mall are mostly women, with differences in age and class. In the cosmetics and daily necessities market of shopping malls, young female consumers account for the majority: among daily necessities and food, middle-aged and elderly women live in many places. Therefore, we set the promotion target market of this shopping mall as a female consumer group, including young female customers and middle-aged and elderly female customers. The goal of this promotion is to expand the influence of shopping malls among female consumers, stabilize consumer groups and further improve the performance of shopping malls.
Third, the promotion theme
March 8th is Women's Day in China, which is an important festival for women in China. To this end, we did activities and made the market positioning of "March Women's Day, Bright Women's Day".
Fourth, promotion strategy.
advertisement
1. advertising goal: to cooperate with the promotion activities, deliver the promotion information to the target customers and create momentum for the promotion activities.
2. Advertising theme: "March Women's Day, Bright Women's Day".
3. Advertising target and scope: take the target customers as the center and the city where the shopping mall is located as the advertising scope.
4. Media mix:
(1) Focus on TV advertisements and tell consumers what to promote.
According to the nature of the event, the mobile TV station on the bus is the first choice for TV advertisements, because there are many mobile customers on the bus, and they are put in one week before the event.
According to the activity arrangement, the influential radio stations in this city are selected for TV advertisements, and the rolling subtitle broadcast time is 19: 30-20: 30.
(2) Supplemented by newspaper advertisements, more abundant promotional information is delivered to consumers.
According to the capital budget, select DJI Evening News and put it one week before the event to inform consumers of the specific contents of the promotion activities in time;
(3) Posters, leaflets, etc. Promote the collection of shopping malls to do promotional activities on March 8 Women's Day, give gifts and attract more customers.
5. Advertising budget: omitted.
(b) Promotion
1, a joint manufacturer, will give a 38% discount on women's clothing products on all floors of the mall during the event, ensuring the lowest discount. Products include: jewelry and cosmetics, clothing accessories, leather shoes and leather goods, kitchen supplies, etc.
2. Any female customer who receives a shopping receipt from 38 yuan on March 8th Women's Day can take part in the grand turntable once. If the transfer time happens to be the time for your shopping, you will give them corresponding gifts on March 8, with many prizes and lots of luck. One vote is limited to one transfer, and the amount is not accumulated.
In order to welcome March 8, shopping malls provide love cards, and men give them to their wives, friends and so on. To set off the atmosphere of the shopping mall during the holiday season.
(3) Public relations promotion
1. Invite primary school students to participate in the singing contest with the theme "Only mothers are good in the world" and give them rewards. note:
Time: March 8, Women's Day.
Venue: Square near the entrance of the shopping center
Theme: Only mother is good in the world.
2. Invite female health consultants to answer questions raised by female customers on the spot. Contact a number of fitness, beauty, entertainment, skills training and other units to provide discounts for female customers who have reached a certain amount in shopping malls on March 8, and at the same time strive for customers for them.
note:
Time: March 9, the second day of Women's Day.
Location: Near the exit of the shopping center
Verb (abbreviation for verb) implementation plan
The first stage: March 7th, the day before March 8th Women's Day, the publicity mall will hold promotional activities and give gifts on the spot.
The second stage: arrange the activity site on March 8, and implement it as planned, organize the tasks of the staff, and ensure the smooth progress of the activity.
The third stage: on March 9th, the promotion activities will last until the day after March 8th Women's Day, so as to expand the popularity and reputation of shopping malls and gain the trust of consumers.
The fourth stage: March 10, summarizing the results and expenses of the promotion activities, testing the success of the activities and learning from experience.
Women's day promotion plan to attract customers
Theme: March Women's Day, Beautiful Women's Day.
Objective: To attract the attention of target customers, especially female customers, stimulate customers' desire to buy, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty. At the same time, combined with the protection of consumer rights and interests.
The festival of protection day is interspersed with public welfare activities to create a good public image of shopping malls concerned about consumer rights and interests; At the same time, shape and enhance the brand image of shopping malls, and enhance the visibility and reputation of shopping malls.
Time: _ _ _ _ _-_ _ _
I. Theme of the event
March women's day, beautiful women's day.
Second, the purpose of the activity
Stimulate and induce customers' consumption, restore their enthusiasm for consumption and improve overall sales.
III. Contents of activities
1, the family is good at "cooking"
Objective: To stimulate consumers, especially target customers, with current news of film and television entertainment, so as to connect customers and cultivate loyalty.
Activity time: _ month _ day-_ month _ day
Activity content:
During the activity, the shopping mall solicited customers' intention of family "cooking", no matter what you learned or what you experienced personally; Whether frying, frying, rolling, or boiling, stewing or steaming, you can write down your good intentions of "cooking" and put them in the collection box of "cooking" in the shopping mall. All customers who participate in the activity will be given a small gift (gifts are available in the store), limited to _ copies per day until they are delivered. Shopping malls will invite professional chefs in the store to choose _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _.
The mall will announce the appraisal results on the bulletin board at the main entrance on _ _ _ _, and attach a "cooked" menu. The winning customer will collect the valid certificate at the service center of the shopping mall before _ _ _, and the overdue prize will be invalid.
Best "Cooking" Award: The prize is a commodity (_ name) worth _ yuan.
Excellent "Cooking" Award: Award value _ m _ bag _ kg (_ name)
Note: One person will win more prizes, and only one prize will be given to the customer.
2. Beautiful women from shopping malls-"Beautiful women accompany me to celebrate my peers' birthdays".
Activity time: _ _ _ _ _ _ _ _ _ _ _ _
Activity theme: Beauty is with you, and I will accompany you on your birthday.
Activity details:
① All women born in _ _ _ _ can participate in this activity.
② The main service center of the shopping mall has specially set up the "Lucky Lottery Box for Women's Day" for you. All women who shop during the activity come to the service center with their computer receipts and ID cards, and after confirmation, put the computer receipts into the "Lucky Lottery Box for Women's Day" (please write your name and contact information on the back of the receipts), and they will have the opportunity to get a shopping mall Women's Day gift package (_ _ _ _ _ _ _ _ Ejiao Wuji Jing _ box (_ML_ 10).
In the afternoon of _ _ _ _ _ _ _ _ _
④ Time for receiving the prize: _ _ _ _ _ _ _ afternoon, and it will be invalid after the deadline.
Dress up as a woman to add luster to shopping.
Purpose of the activity: attract the attention of target customers, especially female customers, stimulate customers' purchasing power, promote the growth of store sales, attract the attention of new customers and cultivate customers' loyalty.
Activity time: _ _ 8: _—18: _
During the activity, all female customers (unlimited amount) who shop in the supermarket of this mall and male customers who shop at least _ yuan in this mall can participate in the big turntable once. If the transfer time happens to be your shopping time, our mall will give you the corresponding gift on March 8, with many prizes and lots of luck. One ticket can only be transferred once.
Time setting (one unit per minute):
8: _—— 9: _ Give Mengniu milk _ box.
9: _ —— 9: _ Milk for Mengniu _ Box
9: _ —— 10: _ Johnson baby moisturizing shower gel _ML
10: _ —— 10: _ Milk for Mengniu _ Box
10: _——11:_ Meijiajing moisturizing hand cream _G
11:_—11:_ Give Wanji Women's Beauty Oral Liquid _ Box (_ML_4)
11:_—12: _ Meijiajing moisturizing hand cream _G
12: _ —— 12: _ tiancheng Danggui Ejiao Wuji Jing _ Box (_ML_ 10)
12: _—— 13: _ Milk for Mengniu _ Box
13: _—— 13: _ Xia Shilian Shampoo _ Bottle _
13: _—— 14: _ Milk for Mengniu _ Box
14: _—— 14: _ Johnson Baby Moisturizing Body Wash _ML
14: _ —— 15: _ Milk for Mengniu _ Box
15: _—— 15: _ Xueer oral liquid (_ML_)
15: _—— 16: _ Milk for Mengniu _ Box
16: _ —— 16: _ Give Sassoon a gift to enhance her style _ML
16: _ —— 17: _ Milk for Mengniu _ Box
17: _ —— 17: _ Shampoo for Xia Shilian _ Bottle _
17: _—— 18: _ Milk for Mengniu _ Box
18: _—— 18: _ Johnson Baby Moisturizing Body Wash _ML
18: _—— 17: _ Milk for Mengniu _ Box
19: _—— 19: _ Meijiajing moisturizing hand cream _G
19: _—— 20: _ Milk for Mengniu _ Box
20: _ —— 20: _ Give Wanji Women Beauty Oral Liquid _ Box (_ML_4)
It is estimated that the gift box sent per time unit every day will cost _ yuan to move.
Remarks: The planning department must try its best to control the number of gifts (such as controlling the time and the number of participants) according to the passenger flow. If the number of gifts given is higher than expected, the excess expenses must be controlled within RMB _ _ _ _ _ _. The time of the activity is subject to the time on the shopping receipt, and the mall reserves all the right to interpret the activity.
4. "Old friends are more sincere" consumer forum
Objectives: Focus on public relations activities by using the festival _ Consumer Rights Protection Day, and create a good image of our store concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: _ _ _ _ _ _ 9: 00 am ——12: _
Activity content:
Dear customers and friends,
Hello!
Thank you for your enthusiastic support to this shopping mall. With you, we will develop faster. Old friends are more sincere. In order to make us do better, let us know your needs better and get closer to each other, we will hold the "Old Friends Are More Sincere" consumption forum at the main entrance of the mall at 9: _-12. At that time, the director, manager, store manager and other leaders of this shopping mall will face you and handle your complaints and appeals.
Old friends, more sincere, let's meet _ _, _ _ Mall will always be your good friend!
Thank you again for your support and love for _ _ Mall!
Activity details:
(1) the planning department shall tidy up the site before 9: 00 am, including long tables and chairs, red cloth, publicity boards, opinion books, complaint record books and pens;
(2) Arrange the personnel arrangement table for handling your complaints and accepting customers' suggestions, and ensure that the positions of personnel are above the director, and at least _ people are present.
5. Auction of "Happy Because of Dedication" charity donation
Objective: To make use of Women's Day on March 8th and Consumer Rights Protection Day to focus on public relations activities, interspersed with shopping mall promotion activities, and create a good image of our shopping mall concerned about consumer rights; At the same time, shape and enhance the brand image of shopping malls.
Activity time: _ _ _ _ _ _ _ _ _ _ _
Activity content: whether it's ornaments made and woven by yourself, artistic paintings and calligraphy you write and describe, or even works of art that you have treasured for a long time, You can donate them to _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _. The bidder with the highest auction amount will be rated as a "charity ambassador" and awarded a certificate of honor. At the same time, every customer who donates money will be given a commemorative bookmark signed by our manager.
Because of dedication, so happy.
Please let us work together.
Sincerely serve customers
Guarantee quality with commitment
Weave warmth with love
Dedicate love with action
……
Operating rules:
(1) _ _ The shopping mall will donate household appliances and daily necessities with a total price of _ yuan (not less than _ pieces), and ensure that the reserve price of the charity sale is above _ yuan (the selection with the highest charity sale amount does not include the goods donated by the shopping mall);
② The service center, loss prevention department and planning department are responsible for collecting artworks donated by customers, and numbering, saving and registering them (including the theme, specifications, place of origin, auction price of customers' wishes and basic information of customers, such as name, ID number and contact information, etc.). ), and fill in the donation registration form carefully, which must be signed by the customer and confirmed by the loss prevention personnel on duty.
(3) The planning department should spread the activity information, including the layout, display and auction of POP and auction site;
(4) The planning department should do a good job in displaying handicrafts, including placing handicraft materials;
⑤ Planning Department, Loss Prevention Department, Finance Department and Cashier Department need to do a good job of counting and reporting the charity sale amount; The Loss Prevention Department strictly supervises the donation auction process, and the Planning Department and the Finance Department carefully fill in the auction list of _ _ Shopping Mall _ _ Handicraft Donation, which shall be signed by the planning manager, the store financial manager, the loss prevention personnel and the store manager for confirmation. And the auction list of _ Shopping Mall _ Handicraft Donation will be handed over to relevant charities by the Finance Department of the headquarters within _ days after the event (that is, before _ _ _).
Control scheme (control)
(1) must be displayed at the gate or in an obvious publicity area.
② Background music: In-store broadcasts are repeatedly publicized.
③ Stick large POPs and banners at the entrance to match the POP atmosphere in the store.
④DM poster distribution: _ Overseas operation 10000 copies (first and second business districts).
⑤ Employees in the store must be familiar with the overall content and operation methods of the activity.
⑥ Ensure that the sources of sponsored gifts and promotional goods are in place.
⑦ Do a good job in the promotion operation according to the planning scheme, do a good job in the atmosphere layout of the mall according to the atmosphere layout sample, and prepare gifts and gifts before the promotion activities.
The propaganda department is responsible for tracking promotional activities and writing soft media advertisements to form a good promotional effect.
Articles about Women's Day Promotion Plan to Attract Customers;
★ Women's Day promotion plan attracts customers
★ Selected promotion schemes for Women's Day
★ March 8th Women's Day Promotion Planning Scheme
★ Five planning schemes for women's day theme activities
★ Promotion plan for March 8 Women's Day in shopping malls
★ Women's Day supermarket promotion plan
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