1, find a place to be a pre-sale area. The pre-sale area is more flexible, which can be in the gym being renovated, rented nearby, in the lobby of high-end hotels, in the open air of pedestrian streets or shopping malls, similar to real estate sales offices. ?
2. Prepare the necessary pre-sales tools. These tools include some necessary fitness equipment (such as treadmills and spinning bikes), physical fitness testing instruments, gym renderings, promotional videos DVD, brochures, daily promotional tools, sales tools and necessary office supplies. ?
3. Simple decoration of the pre-sale area. Install telephone and internet for office needs, place fitness equipment for consumers to experience, and decorate space for image promotion and information transmission. The renovation of the pre-sale period should be completed within 7 days. ?
4. Recruit personnel and conduct training. Generally, 1~2 salesman and 1~2 coach are needed. Recruiters must undergo strict sales process training. First, we should educate employees to form the concept of gym, so as to better explain consumers. In fact, the recruitment work is also the beginning of the first publicity. Recruitment is generally carried out through newspaper media, and advertisements are based on the demands of gyms rather than recruitment. ?
5,? In the case of flexible sales, it is necessary to set up people with the same price level and different requirements, confirm that they are enough to buy, and temporarily increase discounts or gifts according to special circumstances (consumers want special treatment).
6. Compare the coverage of gyms. According to gender, age and work habits, we set our own sales priorities.
7. There are few gyms in rational use, but you can still close the gym and rest. Targeted prices and contents can be set for housewives, middle-aged and elderly people who spend more time during the day.
8. Add new elements according to the surrounding environment, such as children's amusement facilities (for parents with children to exercise and take care of their children), swimming pools, billiards, table tennis, etc.
Extended data:
First, there are nearly a hundred kinds of fitness equipment in the gym, but in summary, they can be roughly divided into three types:
1, total fitness equipment: such as 10 comprehensive training equipment, home 16 functional fitness equipment, etc.
2. Local fitness equipment: such as fitness bicycles, rowing machines, stair climbers, treadmills, leg benders, heavy hammer tensioners, lift heel exercisers, etc.
3. Small fitness equipment: such as dumbbells, kettle bells, crank barbells, spring tensioners, fitness discs, elastic bars, handles, etc.
Second, the importance of pre-sale to the gym
1, we often see that some gyms in China are deserted and difficult to operate, which is the reason why the pre-sale period is not done well. After the pre-sale period is completed, there will be a certain membership base before the opening of the gym, which can immediately form a lively fitness atmosphere and help attract fitness enthusiasts to enter the gym for consumption.
2, because fitness is social, there is no gym with fitness atmosphere, and the fitness environment is deserted. Many fitness enthusiasts lose interest, thus backing out. Once a gym can't catch fire in a short time after opening, there will be a lot of public opinion, generally, the disadvantages outweigh the advantages, so the gym will be dragged into a vicious quagmire and the operating pressure will be enormous. The pre-sale period is adjustable. When the number of members does not reach a certain level, the opening time can be postponed.
References:
Baidu encyclopedia? fitness room