There are four business districts in downtown Yantai, which make people's consumption life colorful. The first is the central business district represented by Zhenhua, Wanda, Joy City and Sanzhan. Located in the center of the city, this business district is an important part of citizens' life. Secondly, Laishan business circle represented by New World Department Store and AEON is the core area of Laishan. The rest are Huang Wu Business Circle and Happiness Business Circle. The former is represented by Red Star Macalline and automobile sales industry, while the latter is mainly composed of hardware, building materials and aquatic products. Each of the four business districts has its own emphasis, which represents the current situation of Yantai consumer market.
In these business circles, some have profound qualifications and some are newcomers to the industry. There are many colleges and universities near the Vientiane City in Laishan, which has a commercial foundation of 30 years and is the core of the future municipal business circle.
In terms of urban characteristics and overall urban design, the overall landscape planning is a "one core, one belt and multiple axes" structure. "One Core" is the core of Zhifu Group's urban space and the center of urban commerce, commerce and tourism. "Belt" is a coastal natural and human landscape belt. "Multi-axes" are urban context axis, urban development landscape axis, natural landscape axis and urban ecology axis respectively.