Select the service object
A person who wants to start a business from the media just wants to make money from the media field. When it comes to making money, we should consider the reciprocal exchange of value, that is, what do you exchange? Which group do you serve?
Who can benefit from what you share? This is the key. For example, if you are an expert in the automobile field and choose Ma Bao as the service group, it will have no value and you will not make any money. In the same way, since the beginning of starting a business from the media, it is to use its own advantages to serve accurate readers, so that it will have realized value. In the media industry, this is called domain positioning, which is the first step of starting a business from the media.
Choose a cooperation platform
Self-media refers to an individual's behavior of speaking out through the network platform. You can be articles, pictures, audio, video, live broadcast and so on. But the premise is that you have to choose a certain network platform, so as to open the way of communication.
At present, there are many self-media platforms on the Internet, but not all of them are suitable for you. You should choose a suitable platform according to your knowledge structure and content characteristics, so as to facilitate communication. Although each media platform is enriching and perfecting its own communication channels, each platform has a different focus and needs entrepreneurs to choose carefully.
Register platform account number
If a person wants to start a business from the media, you always have to give yourself a name or code name. Of course, you can't make an "anonymous" spray on the network platform.
Therefore, when a person chooses to engage in self-media entrepreneurship, he first chooses the service object, then chooses the cooperation platform, and then gives himself a name, that is, a personal self-media account. How to name a self-media account? This is a technical category, not a method step.
Fully understand the platform rules
Any game has its own rules, and so does the media. If a person wants to achieve something in the field of self-media, then the cooperation with the platform must be done well.
Because the self-media platform is the rule maker, each self-media platform has its own different rules. Although similar, it is still different. For a self-media entrepreneur, knowing the rules of the self-media platform will help him get a good result one day earlier.