Xiaohongshu is a young lifestyle sharing platform, which was founded by Mao and Qu Fang on 20 13. By the end of 20 18 and 10, the number of users of Little Red Books has exceeded1500,000, among which the post-90s and post-90s are the most active user groups. In Little Red Book, users record their lives through short videos, pictures and words. Billions of notes are exposed in the community every day, covering fashion, skin care, make-up, food, travel, film and television, reading, fitness and other lifestyle fields.