20 1 1 At the beginning of the new year, the European commercial market is magnificent. At the forefront is BH, a leading European fitness equipment company.
20 10 due to the economic recession in the euro zone countries, the commercial fitness equipment market has shrunk dramatically, and all commercial giants are facing the dilemma of market depression. Life Fitness of the United States suddenly withdrew from the French market, but it was brought to court by a powerful trade union and was deadlocked. Italy's Technogym also suffered heavy losses, and even laid off more than 400 people, which was badly hurt.
At the same time, Spain's BH did the opposite, uniting with another Italian brand Panatta in Europe to consolidate BH's leading position in the European commercial market. Panatta is Technogym's strongest competitor in retraining, while BH is Technogym's sworn enemy in aerobic equipment. BH's strategic partnership with Panatta is a perfect match. Not only has Technogym's market share in the Italian commercial market been further eroded, but BH and Panatta can just consolidate their leading positions in Germany, France, Britain, Italy and Northern Europe under the situation that major brands have withdrawn from the market and laid off employees in the financial crisis last year.
This strategic adjustment of BH commercial fitness equipment just seized the opportunity and was just right. If Technogym and Life Fitness were in their heyday in Europe in 2008, this alliance may not pose a real threat. But this time Europe has just experienced a financial crisis, and the effect after the alliance is immediate.
According to relevant sources, the largest chain club in Spain will fully adopt BH's aerobic equipment and Panatta's anaerobic equipment through GO GYM. This news needs further confirmation, and SGMA will continue to pay attention to the changes in the European business market.