For a long time, according to the requirements of the national strategy of "Olympic glory plan", the sports authorities at all levels of government take the development of competitive sports as the primary task, which leads to all resources being invested in the development of competitive sports, resulting in the current situation that the total supply of sports public services in China is insufficient. The construction of a sports power needs not only the rapid development of competitive sports but also the rapid development of mass sports. Capital investment and shortage of professional talents have become important factors restricting the high-quality development of sports public services in China.
Due to the difference of regional economic development and the influence of urban-rural dual structure system in China, the spatial structure of sports public service is unbalanced, and the development gap of urban-rural sports public service in different regions is obvious.
At present, the spatial structure of sports public service in China presents unbalanced development. For example, grass-roots governments in the central and western regions and rural areas, in the case of insufficient funds, put more budgets into solving practical problems in people's lives, which makes governments at all levels invest very little in sports public service funds, far behind the eastern coastal areas, resulting in differences in development between the eastern and western regions.
At present, sports-related information in China is mainly disseminated through television, websites, radio and newspapers, among which websites are the most important channels. With the popularization of big data, artificial intelligence and other technologies, sports public services in the new era have the ability to develop with high quality, but at present, the government has not made full use of this new technology to integrate more sports public service resources and gradually announce them.
According to the annual report on government information disclosure issued by the State Sports General Administration, as of 20 19, the State Sports General Administration has voluntarily disclosed 30,800 pieces of government information, including 30 16 pieces of national fitness information, accounting for 9.8% of its voluntary disclosure information; However, the online political information is only 28 1, accounting for 0.9 1% of its active public information. This shows that the publicity of sports public service information in China is low, and the single primary communication channel leads to the low popularity of the people.
As governments at all levels in China have been implementing a top-down decision-making mechanism, the government has not fully solicited the opinions of the masses in the process of mass sports development, which makes it difficult for the masses' real demand for sports public services to be included in the decision-making mechanism. The development model that attaches too much importance to quantity rather than quality makes the government's investment run counter to the people's demand for high-quality sports, and the grand goal of people's health and even "healthy China" is out of the question.
Therefore, when the government formulates sports public service policies, it should take the people as the main beneficiaries, fully understand and consult the diverse sports needs of the people, and better formulate high-quality sports public service policies that are in line with the people in the new era.
At present, China's sports public service is still a one-way operation mechanism led by the government, and there have been many problems in the actual operation of the government-led management model for a long time. With the continuous improvement of China's socialist market economy, economic development has shifted from high-speed growth to high-quality development. However, sports public service is still dominated by a single government management, which leads to excessive concentration of power and low participation of markets and social organizations. The management mode of "strong government and weak society" is still on stage.
However, in some developed countries and regions, most of them provide private sports products and services with social management and operation as the guide, social organizations and markets. Therefore, in the process of the reform of sports public service management system, the government should always adhere to the principle of simple administration and decentralization, and give profits to social organizations and markets, and gradually form a new situation of sports public service management system in which the government, social organizations and markets jointly participate and coordinate.