At present, the development of the new energy market is indeed very polarized, either focusing on the scooter with tens of thousands of yuan or focusing on the high-end new energy vehicles with a capacity of 200,000-400,000, which is extremely extreme in the sales volume of new energy vehicles of 202 1, and even the sales ratio of the two can be said to be "50-50".
From the perspective of user groups, their choice intention is also very simple. On the one hand, they want to get in touch with new categories. As long as the clever gameplay is piled up, they can buy it. On the other hand, the pursuit of cost performance, abandoning the so-called intelligence, safety, design and other elements, just as a simple means of transportation, new energy vehicles below 654.38+ 10,000 are perfect.
In the final analysis, the pure electricity market of1-200,000 yuan, which is ignored by consumers, lacks some good products that take into account all aspects. Now, if you ask to buy a pure electric SUV for about 1.5 thousand, I will tell you that BYD PLUS is your first choice. Why do you dare say that? Maybe we can see what it brings.
Self-confidence, all from e platform 3.0
Look at the platform before buying a car. The value brought by the platform behind the hot-selling cars in today's market must not be ignored. After all, the platform determines the lower limit of a car.
BYD Yuan PLUS, a model that planted grass at first sight, owes all its achievements to its excellent architecture-E Platform 3.0, and the price of13.18-159,800 yuan for a group of white-hot compact SUV opponents is also the confidence given by the platform under the advantage of technical cost.
E-platform 3.0 has brought many advanced technologies to yuanplus, such as the familiar eight-in-one electric powertrain, blade battery, wide temperature range high-efficiency heat pump system, and integrated body design. Just talk about high-cost heat pump air conditioners, not to mention less than 200,000, and ask how many heat pump air conditioners can be installed in a 200,000-class pure tram? The whole department is equipped with 13 18000 yuan PLUS. Who dares to download like this?
The most obvious advantage of heat pump air conditioning for Yuanbao is low energy consumption. Friends who are familiar with pure trams know that PTC air conditioners consume a lot of electricity in a low temperature environment. After all, it can't collect the heat of the engine as heating, which is equivalent to using a power battery to supply power to the heater.
Yuanpu, equipped with heat pump air conditioner, can make full use of temperature difference to transport heat to reduce battery energy consumption, and further improve its endurance in low temperature environment by 20%. It also has a wide temperature range of -30~60 and a working mode of 1 1, which can be described as the king of150,000 pure electric SUV.
Yuanbaoshi's high efficiency and energy saving is not only assisted by the heat pump system, but also comes from its highly integrated eight-in-one electric assembly. Even though the three-in-one electric system is very mature in the pure electric market, BYD still thinks that there is enough room for improvement in the electric drive assembly, which leads to the birth of the eight-in-one electric assembly. Its advantages are high integration, high power density and high efficiency, while its application in Yuanpu has brought four characteristics: intelligence, safety, high efficiency and beauty.
With the help of this 8-in-1 1 electric powertrain, Yuanjia comes standard with a motor with a total power of 150kW and a peak torque of 3 10 Nm, which enables Yuanjia to have zero acceleration performance of 7.3 seconds. Looking at150,000 pure electric SUV, the acceleration performance of Yuan PLUS is absolutely at the front level. More importantly, the 8-in 1 electric assembly also brings12.1kw h/100 km of ultra-low energy consumption, which has performed well in many pure electric SUVs focusing on energy saving.
To put it another way, Yuan PLUS can achieve a battery life close to the actual battery life. In our actual measurement, its comprehensive working condition conversion rate can reach 89%. Users don't have to worry about the battery life being greatly reduced like other electric vehicles, and they can basically plan their current trip according to the battery life. If you are also an office worker who commutes 80-90 kilometers every day, Yuan PLUS is enough for you to realize the possibility of charging only once a week. Moreover, in the case of optimization of the three power systems, the dynamic noise of the whole set of components PLUS is controlled below 76dB, giving people a very quiet use environment.
Battery safety is undoubtedly a concern of pure tram users at present. The frequent spontaneous combustion accidents of trams have fastened the heartstrings of every potential user, but here at BYD, you can put your heart into your stomach, because BYD can sell in full swing in the new energy sales market precisely because it attaches importance to the safety that users are worried about.
This is another great achievement brought by e-platform 3.0-security empowerment. YuanPlus comes standard with the famous blade battery. I believe many people have seen BYD's blade battery acupuncture experiment. Generally speaking, there is a risk of fire or even explosion when a lithium battery is short-circuited, but in the experiment, without exception, the blade battery passed every assessment, and there was no open flame or explosion, which was enough to give you a dose of safety reassurance.
And the life of BYD's blade battery is also very admirable. It can be charged and discharged for more than 3,000 times, and the supported mileage exceeds 1.2 million kilometers, which means we don't need to worry about the battery attenuation of RMB PLUS. This mileage is enough to cover the life cycle of a car, and users can use it with confidence. At the same time, in terms of charging speed, Yuanjia supports the operation of charging 10 minutes, and can last 100 kilometers, which greatly facilitates the convenience of daily use, which is the technical benefit brought by the platform.
Battery safety alone is not enough. The structural strength of the car body is still the foundation of BYD as a traditional car company. As an SUV product of E-platform 3.0, Yuanpule uses a large number of high-strength materials, among which the hot-formed steel accounts for 1 1%, the tensile strength of steel reaches 1500Mpa, and the steel with high strength and above accounts for 85%. High-strength steel exceeding 1 180MPa is used in key parts such as front longitudinal beam, rear longitudinal beam, A-pillar, B-pillar, seat cross beam, under-floor longitudinal beam and sill longitudinal beam. Needless to say, Yuan PLUS is still a "road tank" in the public mind, which BYD has always been very real.
Break the routine and have a new experience in face value.
As I said before, Yuanjia is a player who can let you plant grass at first sight. You have to admit that today's design language of BYD Dragon Face 3.0 brings a sense of sophistication. The value of Yuan PLUS not only comes from the blessing of "dragon face" elements, but also lies in the coordination of design proportions and more attention to details, such as the gradual Longlin D-pillar, the moving wheel hub of the wing, and the luminous logo of the word "Yuan" in the seal script. , just appearance.
However, Yuanjia is not a "superficial" Yan value player. The drag coefficient of Yuanjia is only 0.29Cd, not to mention SUV, which is difficult for many car drivers to achieve under the design of body proportion control, low-lying and slippery-back modeling, low-drag A-pillar, D-pillar spoiler and flat chassis. It can be said that Yuan PLUS also appreciates the design details of Dragon Face 3.0.
Thanks to the empowerment of e-platform 3.0, Yuan PLUS has a wheelbase of 2720mm when the car is less than 4.5 meters long, and the four tires of the whole vehicle are infinitely close to the four corners, so in actual space experience, it is more spacious than many pure electric SUVs with longer wheelbase. The front and rear wheel tracks of 1575mm and 1580mm have raised the seating space to a higher level.
What really breaks the routine and makes Yuan PLUS unique is the intelligent cockpit built with the concept of fitness, which is an unprecedented design concept for BYD and even the entire automobile market.
Specifically, the design of the air outlet of Yuanjia air conditioner is very interesting, just like a set of dumbbells, with double rows of vertical fan blades and a large roller air outlet switch, as well as a press-type electronic lever and a treadmill-type central armrest. Just like being in a gym, it is an interior that can stimulate hormones. The shape of the door handle is surprisingly unique, similar to the grip of the gym, which integrates speakers and atmosphere lights, which is both decorative and practical. It is very distinctive that the three "strings" on the door panel are not only for decoration, but also for storage. At the same time, they will make different tones when plucking, which is full of fun.
If you and I are also young users, I believe it is hard for you who love sports to refuse such interior design. In the price field of 6.5438+0.5 million yuan, it is really difficult for us to design such a model with such care. Even if we don't discuss other product strengths today, just look at the appearance and interior design. In fact, from the face value point of view, Yuan PLUS is worth the fare, which also explains why the order of 20,000 units was broken just after listing.
Be a king and a leader.
In the past, it is obviously unrealistic for new energy vehicles to rely on slogans such as "unlimited number" and "green brand" to support their products, and then rely on policies to increase market share. The charm of the product itself or the quality-price ratio that consumers value is the key to leading the market.
From the perspective of price and vehicle positioning, the main cost of 654.38+0.5 million pure electric SUV is the battery itself. However, under the layout of BYD's entire industrial chain, the cost advantage of blade batteries is obvious, which makes Yuanjia more comfortable in planning other product strengths, such as configuration.
The standard level of metaplus PLUS very high. In the entry-level 430KM model, Yuanjia Edition has provided fixed-speed cruise, reversing image, main driving electric seat, four-door window one-button lifting, rearview mirror electric adjustment/heating/folding, full LED automatic distance light, tire pressure display, 12.8-inch central control panel, DiLink 4.0 intelligent networking system and other configurations, which are in line with many configurations of middle and high-end models, even at the entry level.
The 430KM distinguished model with a budget of 7,000 yuan can bring more active, safe and comfortable configurations, such as 360-degree panoramic image, L2 driver assistance system, colorful interior atmosphere lights, panoramic sunroof, etc., which will bring more protection for safe driving. If there is a need for long-distance travel, the 5 10KM honorary model can be described as a player with high cost performance. In addition to the consistent configuration level, the cruising range from 430KM to 5 10KM only needs 1 10,000 yuan.
As for the mid-to high-end flagship and flagship PLUS, you can think of all the basic configurations, and the fresh experience of pure trams in the new stage can meet all your needs. BYD's "five privileges" when it went public also comprehensively considered all stages of consumers' car purchase and car use. It can be said that in terms of comprehensive configuration and price, YuanPlus has achieved the level of a leader, and it is also a "user-level" product that really benefits consumers.
More importantly, the 6.5438+0.5 million pure electric SUV may be the cost reason. Most models choose torsion beam dependent suspension in the form of rear suspension. In addition to the cost, they also consider the battery and space layout, but this is actually a "lazy strategy." Although it is convenient for car companies to adjust, the experience is not good.
Yuanjia's sincerity lies in the adoption of multi-link independent rear suspension. In fact, when driving, its overall adjustment is more solid and the chassis is more integrated. This advantage is that there will be no unnecessary shaking when passing through bad roads or speed bumps, and there will be no sense of looseness as we say. Adequate support will also bring great confidence when it is too big, which is the result of BYD's years of efforts in chassis technology.
abstract
It can be seen that the empowerment of e-platform 3.0 has indeed brought enough competitiveness to Yuanjia's overall strength. Although 65,438+000-200,000 pure electric SUVs are constantly entering the market, Yuanpusi does have the strength to gain a foothold in the market from the market point of view, comprehensive design product strength and value comparison.
With advanced design language, advanced power level, outstanding space advantage, professional and efficient platform and safety confidence brought by blade battery, Yuanjia always has the sense of "hexagonal warrior", which shows that the benchmark of this 654.38+0.5 million pure electric SUV has been set.