Planning Scheme of Labor Day Activities of our Bank 1 I. Theme of Activities
"The wonderful and ingenious appearance of the New Year's community tour"
Second, the activity time
20xx65438+1 October 5th12nd19th February 26th16th March 23rd18th. * * * 8 times
Three. Form and content of activities
1. Community activities are aimed at the communities around the branch, and marketing activities are carried out in the communities. All the staff of the branch plan to spend eight weekends before and after.
2. Downtown activities mainly rely on the publicity of nearby office buildings, supermarkets and entertainment places.
(1) Put the opening leaflet of our bank at the cashier's office of the nearby large supermarkets such as Rainbow, Suibao, Carrefour and Jusco, and set up relevant booths by renting space to introduce our credit card preferential feedback policy and the powerful function of easy financial management card, so as to attract customers to know about Shanghai Pudong Development Bank.
(2) Visit the shops and merchants of surrounding real estate companies, and focus on understanding the personal credit products and preferential policies of banks.
Four. Objectives Through this series of activities, the Bank's personal banking business strives to achieve the following objectives.
1. Make the surrounding potential customers clearly know the location of the bank, understand the advantages and characteristics of Shanghai Pudong Development Bank and related products, and gradually come to the bank to conduct business.
2. Promote products, seize the opportunity of year-end deposit return and seize market share.
The Bank's May Day Labor Day Activity Plan Part II: Introduction to the Cooperative Unit
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Second, the purpose of the activity
Take Labor Day as an opportunity, take attracting customers as an activity purpose, interact with community customers, create and feel the community culture of the project, drive new and old customers, improve the popularity of our community bank, attract the attention of customer groups, and expand the influence and popularity of community banks.
Three. Main points of activities
1, activity content
1) somatosensory games attract attention.
In order to attract new and old customers to understand our community bank and enter our community bank, this competition was specially held and achieved remarkable results. Arrange a fixed period of time every week to have an interactive project of somatosensory games in front of our community bank (or within our ability). The content of this game is novel and exquisite, and it also has the effect of national fitness. It will definitely attract customers passing by, and these customers must have the customer groups that the bank is looking for. In addition, customers who participate in somatosensory interactive games need to sign the activity participation details register and leave their phone numbers as the source of customer information of our bank.
2) When customers attract people to a certain scale, you can continue to answer questions with prizes.
Visiting customers can not only experience the fun of somatosensory games, but also participate in answering questions with rewards and feedback, and publicity will certainly achieve the expected results.
2. Exchange suggestions on topics
Suggestions for answering questions are as follows:
1) When was the bank established?
2) What is the bank's business philosophy?
3) What are the product specifications of bank wealth management products? Questions can be selected according to customer needs.
3. Publicity methods
(1) put newspaper box campaign advertisements in communities around community banks;
(2) Posting advertisements for marketing activities on elevators and bulletin boards in communities around community banks;
(3) Promote activity information through WeChat;
4, activity feedback and tracking sales action plan
According to the activities, the on-site personnel summarize and analyze the answers of customers' questions, and serve customers in a targeted manner. For customers who participate in the game interaction, they will conduct targeted deep excavation after the game.
Fourth, the target customer organization.
1, target customer
Target customers include: visiting community customers around community banks through publicity and bringing new customers on the same day;
2. Customer organization
Visiting new and old customers came to our bank on the same day. After a brief understanding, the reception staff will conduct diversion guidance, consult customers and take them to the consultation area. Customers who participate in the game will take them to the game area to register. After the game starts, the fixed staff will inform the game mode and precautions, and then start interactive games and answering games. Customers who answer our questions correctly will get exclusive souvenirs from Bohai Bank.
Verb (abbreviation for verb) time and place arrangement
1, time
After the opening of the community bank, it can be a holiday or a legal rest day.
Step 2: Location
In front of our community bank (or within our ability)
Budget of intransitive verbs (please list name, unit price, quantity, total price, etc. Details of each expense)
XBOX360 somatosensory game 1 3000 yuan.
Souvenir 100 0-500 yuan (you can use our existing cups or something else).
1 flat screen TV 3000 yuan (community banks should have this equipment)
Seven, the expected effect analysis
1. The expected business volume brought by this activity.
The business volume can't be guaranteed, and the popularity will definitely increase.
2. The expected impact of this activity.
The expected impact left a deep impression on customers. At the same time, with the sales of wealth management and savings products, the deposits and business volume of outlets increased greatly.
Eight. Personnel arrangement and responsibilities
1, event planning: 2 people.
Responsibilities: Arrange on-site partition to receive customers and equipment debugging and other process distribution.
2. Activity coordinator: 3 people.
Responsibilities: receive visiting customers and do a good job in publicity and explanation.
3. Person in charge of the event site: 1.
Responsibilities: Responsible for all the details of the day's activities.
Planning scheme of May Day Labor Day activities of our bank 3 I. General theme of the activities
"China bank card May Day gift,' Jin' is happy to come to you!"
Second, the types of cards participating in the activities
Great Wall series credit cards and Bank of China series credit cards.
Third, the activity time
April 30th-May 3rd
Four. Activity content
(1) Gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the activity, you can participate in the lottery of shopping malls and supermarkets if you spend a certain amount in the designated shopping malls and supermarkets.
Wanya Mall Standard: You can participate in the mall lottery when you spend a single sum of money in 500 yuan on the same day. This activity will draw five lucky customers, each of whom will receive a shopping voucher award from 500 yuan Shopping Mall.
Standard of Times Supermarket: You can participate in the lucky draw when you spend a single sum of money in 99 yuan. Each supermarket will draw 50 lucky customers, and each will be rewarded with a supermarket coupon with a value of 100 yuan.
(2) Double gifts-swipe the card to win the "gold" activity.
During the activity, if you spend over 3,000 yuan, you can participate in the lucky draw to win "gold" (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity), and the lucky draw will be held according to the card issuing location. Wujiang Award is set as follows:
Grand prize: 1 winner: 10g gold bar.
Planning scheme of May Day Labor Day activities of our bank 4 I. Activity objectives
In order to thank customers for their long-term concern and support and further enhance our market influence, we held the following marketing activities with gratitude, striving to repay customers' trust, enhance customers' value, seek common development with customers and share the achievements created.
Second, the content of the activity
(a) to carry out the theme activities of "there is a big prize in savings, happiness and happiness".
1. Activity target: all deposit customers of the branch.
2. Activity time: May 20XX1-May 7, 20xx.
3. Activity rules: During the activity, all customers who have handled deposit business with our bank for over RMB will have the opportunity to win the lucky draw. At the end of the activity, 20 lucky customers will get goods worth RMB XXXX respectively.
(two) to carry out the theme of "if the loan wins the prize, good luck will come day by day".
1. Activity target: all loan customers of the branch.
2. Activity time: May 20XX1-May 7, 20xx.
3. Activity rules: During the activity, all customers who handle loan business in branches are eligible for a lucky draw. At the end of the activity, 20 lucky customers will get goods worth RMB XXXX respectively.
(three) to carry out the theme of "using electronic banking to get surprises and gifts"
1. Activity target: all corporate online banking, personal online banking and mobile banking customers of this branch.
2. Activity time: May 20XX1-May 7, 20xx.
3. Activity rules: During the activity, firstly, the corporate online banking customers of the sub-branches use corporate online banking to complete more than 5 accounting transactions, and the accumulated amount reaches 6,543.8+0,000 yuan before they can participate in the lucky draw. At the end of the activity, 65,438+00 lucky customers were selected, and each customer was given a product worth RMB XXXX. 2. Personal online banking customers and mobile banking customers of the sub-branch have completed more than 5 transactions (inclusive) in personal online banking and mobile banking accounts respectively, and each transaction exceeds that of 200 yuan, so they can participate in the lucky draw, and each person can get the following prizes: 20 first prizes (personal online banking and mobile banking users 10), and each person can get goods worth XXXX yuan. 500 second prize winners (250 individual online banking users and 250 mobile banking users) were given prepaid cards 100 yuan respectively.
Three. Activity arrangement
After the event, a lucky draw will be held in mid-May. The lottery will be notarized by the notary department and randomly selected by the computer. The winning information will be announced in the business halls of the branch, and the prizes will be collected at the designated place.
Four. Activity description
Within one month after the award list is announced, customers will be deemed to have given up automatically if they go to the designated place to receive the award in the future.
Verb (abbreviation of verb) activity promotion
(1) Posters of this marketing activity are posted in all business outlets of the branch, and the activity information is displayed in a scrolling way through the led screen.
(2) The branch publicizes this marketing activity through TV, newspapers and other media.
(3) All branches and outlets of the branch answer customers' inquiries about this marketing activity.
Planning scheme of May Day Labor Day activities of our bank V. Purpose of activities
Create a good environment for using credit cards, improve cardholders' awareness of using cards, cultivate citizens' habits of using cards, and let more citizens enjoy the convenience brought by the new settlement tool of bank cards, which is convenient for people's lives.
Second, the activity time
20XX may 1 day to 20xx may 30th.
Third, the organization of activities.
The organizer of this activity provided technical support for Yizheng Bank Card Work Leading Group Office, Jiangsu Yizheng Rural Cooperative Bank, China Industrial and Commercial Bank Yizheng Sub-branch, China Agricultural Bank Yizheng Sub-branch, China Bank Yizheng Sub-branch, China Construction Bank Yizheng Sub-branch, Bank of Communications Yizheng Sub-branch, China CITIC Bank Yizheng Sub-branch, Jiangsu Bank Yizheng Sub-branch, Yizheng Postal Savings Bank, Yangzhou Yintong Company (co-organizer) and China UnionPay Jiangsu Branch.
Fourth, publicize the theme.
UnionPay card is a safe, healthy and fashionable choice.
Verb (abbreviation of verb) activity rules
From May 20XX 1 day to May 30, 20xx, all designated merchants in XX area will have the opportunity to win prizes by using the UnionPay standard card with the card number "6". The prizes are as follows:
Grand prize 1, South Korea tour (equivalent bonus of 6000 yuan)
30 first prizes, each with 400 yuan equivalent.
90 second prizes, each with an equivalent bonus of 200 yuan.
Third prize 1200, each prize 10 yuan.
Redemption method: the cardholder holds a label marked "X Award for XX Bank Card Activity" to Yizheng Bank Card Management Office (in China People's Bank, Jiefang West Road, XX City 106) to receive the online lottery prize, and consult the telephone number. The redemption date is from the day after winning the prize to May 30th, 20XX, and the redemption time is from 8: 30am to 60xx on Monday.
Planning scheme of May Day Labor Day activities of our bank 6 I. General theme of theme activities
"China bank card May Day gift,' Jin' is happy to come to you!"
Second, the types of cards participating in the theme activities
Great Wall series credit cards and Bank of China series credit cards.
Third, the theme activity time
April 30th-May 3rd
Four. Content of theme activities
(1) A gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the theme activities, you can participate in the lotto theme activities in designated shopping malls and supermarkets after spending a certain amount.
Wanya Mall Standard: You can participate in the theme activities of the mall lottery when you spend a single sum of money in 500 yuan on the same day. Five lucky customers will be selected for the theme activity, and each of them will receive a shopping voucher award from 500 yuan Shopping Mall.
Standard of Times Supermarket: You can participate in the lucky draw theme activities when you spend a single sum of money in 99 yuan. Each supermarket draws 50 lucky customers, and each supermarket rewards supermarket coupons with a value of 100 yuan.
(2) Double gifts-swipe the card to win the "gold" theme activity.
During the theme activity, you can participate in the lucky draw to win the "Gold" theme activity if you spend over 3,000 yuan (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this theme activity), and the lucky draw theme activity will be held according to the card issuing place. Wujiang Award is set as follows:
Grand prize: 1 winner: 10g gold bar.
Planning scheme of May Day Labor Day activities of our bank 7 I. General theme of the activities
"China bank card May Day gift,' Jin' is happy to come to you!"
Second, the types of cards participating in the activities
Great Wall series credit cards and Bank of China series credit cards.
Third, the activity time
April 30th-May 3rd
Four. Activity content
(1) Gift-"Shopping Lottery in Shopping Mall and Supermarket"
During the activity, you can participate in the lottery of shopping malls and supermarkets if you spend a certain amount in the designated shopping malls and supermarkets.
Wanya Mall Standard: You can participate in the mall lottery when you spend a single sum of money in 500 yuan on the same day. Five lucky customers will be selected from the activity, and each person will be rewarded with a shopping voucher for 500 yuan Mall.
Standard of Times Supermarket: You can participate in the lucky draw if you spend a single sum of money in 99 yuan. Each supermarket will draw 50 lucky customers, each of whom will get a supermarket coupon worth 100 yuan.
(2) Double gifts-swipe the card to win the "gold" activity.
During the activity, if you spend over 3,000 yuan, you can participate in the lucky draw to win "gold" (real estate, automobile, wholesale, medical education, charity and government service transactions do not participate in this activity), and the lucky draw will be held according to the card issuing location. Wujiang Award is set as follows: xxxx.
Bank Labor Day Activity Planning Scheme 8 In order to thank the new and old customers for their support and love, XX Bank Changsha Branch jointly organized the second quarter May Day activity with BBK Jinxing Store, Changsha Rainbow Department Store and Zhuzhou Wangfujing Shopping Mall. The specific scheme is as follows:
I. Activity time
May XX 1 day-May 7th XX Labor Day
Second, the venue of the event
Bubugao Jinxing Store passed Rainbow Department Store and XX Wangfujing Shopping Mall.
III. Contents of activities
1) Shopping in Bohai Sea is more exciting-swipe your card politely.
1. On the day of the event, the cumulative consumption of a single card exceeds 138 yuan gives a bottle of laundry detergent (daily limit 100); BBK Jinxing Store, Changhong Shopping Mall and Zhuzhou Wangfujing Shopping Center can get X points.
2. On the day of the event, a brand blanket will be given when the cumulative consumption of a single card is over 638 yuan (50 pieces per day);
3. During the activity, a set of brand tools (20 copies) will be given if the daily consumption of a single card is over 3,000 yuan.
2) One-stop account opening courtesy
3) Be polite when dealing with accounts.
1. Make three transactions through the mobile banking of Bohai Bank, and draw 1000 people every month, and get a 100 yuan Dangdang card;
3. Pay 3 transactions online with Bohai Bank Card. For each transaction above 99 yuan, 100 people will be selected every month to get gifts from 250 yuan;
4. Before the month 100, you can get a gift worth 500 yuan for 999 yuan each;
5. Purchase wealth management products through personal online banking of Bohai Bank in the current month, and draw 10 customers every month to get gifts worth 1 0,000 yuan.
4) Shopping mall promotion activities
Combine other promotional activities during the shopping mall activities.
Four. Other activities:
1. The online banking department is responsible for the organization of the whole event and the production of promotional materials, and Hexi Sub-branch, Furong Road Sub-branch and Zhuzhou Sub-branch are responsible for contacting the shopping mall to determine the location and specific cooperation content;
2. The activity is limited to customers who use Bohai Bank credit card, and the cardholder himself holds the credit card of the day.
3. The on-site event gifts shall be subject to the on-site physical gifts until delivery;
4. Choose a suitable location in the cooperative shopping mall to promote the activity day. The specific arrangements are as follows: Zhuzhou Sub-branch contacts Wangfujing, Furong Road Sub-branch, Youyi Road Community Sub-branch and Xin Ying Road Community Sub-branch to take over Rainbow Commercial Building, Hexi Sub-branch and Tongzipo Road Community Sub-branch are responsible for BBK Jinxing Store, and the personal finance department, online banking department and wealth management department of the branch send personnel to inspect it.
Planning scheme of May Day Labor Day activities of our bank 9 I. Purpose of activities
Create a good environment for card use, improve cardholders' awareness of card use, and cultivate citizens' habit of using cards, so that more citizens can enjoy the convenience brought by the new settlement tool of bank cards and facilitate people's lives.
Second, the activity time
20xx year x month x day -20xx year x month x day.
Third, the organization of activities.
The organizer of this activity provides technical support for Yizheng Bank Card Work Leading Group Office, xx Cooperative Bank, xx Bank Yizheng Sub-branch, xx Sub-branch, xx Sub-branch, xx Bank, Yang xx Company (co-organizer) and xx Sub-branch.
Fourth, publicize the theme.
UnionPay card is a safe, healthy and fashionable choice.
Verb (abbreviation of verb) activity rules
20xx，X，X，X，X，X，X，20xx。 Cardholders will have the opportunity to win prizes if they spend more than xx yuan (single transaction) on UnionPay standard cards with designated merchants' card number of "6" in xx city area. The awards are as follows:
Grand prize X, South Korea tour (equivalent to bonus xx yuan).
The first prize is xx, and each prize is equivalent to xx yuan.
The second prize is xx, and each person's bonus is equivalent to xx yuan.
Third prize xxx, each with an equivalent bonus of xx yuan.
Redemption method: the cardholder will receive the online lottery prize from Yizheng Bank Card Management Office with the label marked "X Award for xx Bank Card Activity" (at xx Road People's Bank of xx City) and consult the telephone number. The redemption date is from the day after winning the prize to X-X-X-X-X-X-X-X-X-X-X-X-X-X-X-X, X-X-X-X.
In order to celebrate the "May 1st" International Labor Day, enliven the festive atmosphere and enhance physical fitness, so that all employees can actively participate in various work with strong physique, inspiring spirit and United strength. This scheme is specially formulated:
First, the activity time:
May XX 1 day
Second, the participants:
All staff of China Construction Bank
Three. Location:
Guangze county Shao sports school teenagers outdoor activity center fitness club
Four. Activity process and content:
This activity was signed in at 8: 00 am on May 1 day in XX County at the front desk of the Fitness Club of the Youth Outdoor Activity Center of XX County Youth Sports School. After picking up the locker key at the front desk and changing the sportswear, the organizer will inform the matters needing attention in the schedule and competition rules in the club.
(1) Tug of War (8:30-9:30 am, basketball court of outdoor activity center)
1. Competition rules: Tug-of-War Road draws three straight lines on the concrete floor with an interval of 8m, with the middle line as the middle line and the two sides as the river boundary, in order to win by crossing the river boundary, the competition adopts the elimination system (two wins in three games).
Tug of war grouping:
Men's team: each team 10 (each unit will form its own team).
Women's group: each team 10 (each unit will form a team by itself).
Prize setting: The winning team can get a fitness Zhou Ka in 200 yuan with the value provided by the championship. (Total cost: 20 people x200 Zhou Yuan Ka = 4,000 yuan)
(2) Fun Bowling Competition (all units will send 10 people to participate in the competition, not limited to men and women (9: 30 am-10: 30 am in the basketball court of the outdoor activity center).
1, the rules of the game: each player has 10 chances, and the number of balls thrown into the basket at the designated position is the player's competition result.
2 Prize setting: First place: Lu Hua Fitness Club, a monthly card worth 400 yuan, and a three-piece sports set worth 100 yuan (sports bag, towel, kettle); Second place: Lu Hua Fitness Club has 400 yuan's monthly fitness card; Third place: Lu Hua Fitness Club, worth 100 yuan. (Total cost: 4 monthly cards, x400 yuan = 1600 yuan, 4 sets of sports three-piece sets, x 100 yuan =400 yuan, total: 2,000 yuan).
(3) Jumping rope competition (each unit selects 10 participants, not limited to men and women. Morning10: 30 ~11:30)
1. Competition rules: players are limited to 1 minute, and one person skips rope. The total number of times at the end of 1 minute is the final personal score.
2 Prize setting: First place: Lu Hua Fitness Club, a monthly card worth 400 yuan and a set of yoga clothes; Second place: Lu Hua Fitness Club has 400 yuan's monthly fitness card; The third place is worth a set of 200 yuan yoga clothes; Participation Award: Lu Hua Fitness Club presented a fitness Zhou Ka worth 200 yuan. (Total cost: 2 monthly cards x400=800 yuan, 2 sets of yoga clothes x200=400 yuan, 17 Zhou Ka x200 = 3,400 yuan, totaling 4,600 yuan).
(4) Multi-player rope skipping competition
1 competition rules: entry time 1 minute, 7 people in each group (not limited to men and women). You can pause during skipping, and the total number of times at the end of 1 minute is the final score.
Award setting: The winning team can each win the third prize of 100 yuan provided by the tournament.
Settings. (Total cost: 7 sets of sports three-piece, x 100 yuan =700 yuan)
(5) Lean back (outdoor activity center basketball court 65438+ 0:30 ~ 2:30 pm)
1. Activity rules: each team has 10 players. One player of each team throws the softball with his back to the plastic basket for 2.5 meters three times (within 20 seconds), and one player counts 1 minute for the team. Three times is 3 points, and one time is not 0 points. The cumulative score of 10 round will be regarded as the team's score. Throw the plastic basket upside down, and the softball will roll out of the plastic basket, which is invalid, 0 point; It's effective if you don't roll out of the plastic basket. The softball thrown by turning around or turning around is invalid, 0 point.
2. Prize setting: The winning team can each get a pair of 68 yuan sports gloves provided by the tournament. (Total cost: 10 pair of sports gloves x68 yuan =680 yuan)
(6) Back-to-back ball (2:30-3:30 pm in the basketball court of the outdoor activity center)
1. Activity rules: 20 players in each team (boys and girls 10), 2 players in each round, holding the ball back to back (holding the ball is not allowed, otherwise the violation will be counted as 0), * * * If the ball is not dropped in the 20-meter straight, 65438+ will be awarded in the order of reaching the finish line.
2. Prize setting: Each winning team can get a 45 yuan sports towel provided by the tournament. (Total cost: 20 sports towels x45 yuan =900 yuan)
(7) spinning race (3:30 ~ 4:30 pm, body building club on the second floor of outdoor activity center)
1. Activity rules: each team has 20 people (male and female 10). According to the movements specified by the cycling coach, the standard movements and the number of people at the finish line are the final results.
2. Prize setting: The winning team can each get a 28 yuan sports kettle provided by the tournament. (Total cost: 20 kettles x28=560 yuan)
(8) Yoga or belly dance experience activities (4:30-5:00 pm in the fitness club on the second floor of the outdoor activity center)
(9) Aerobics experience activities (5:00-5:30 pm in the fitness club on the second floor of the outdoor activity center)
Verb (abbreviation for verb) Meal arrangement:
1 noon 12, Lu Hua Fitness Club arranged buffet Chinese and western food in the club, providing fruits, drinks, cakes and so on.
2 Fees: charged according to the standard of 60 yuan per capita.
Other matters of intransitive verbs:
The time of this scheme is for reference only, and the final time depends on the number of competitions. The specific number of participants and teams shall be determined by each unit. Please provide it to Lu Hua Fitness Club 10 days before the event.
Seven. Expense breakdown:
1. Meal fee: total number of participants × 60 yuan/person (40 participants× 60 yuan/person = 2,400 yuan).
2. Venue rental fee: the total number of participants in the event × 50 yuan/person (40 people× 50 yuan/person = 2,000 yuan).
3. Labor cost: 2,000 yuan (including judges and service personnel)
4. Advertising decoration fee: 100 yuan, a banner about the activity content: 8 exhibition stands in each competition venue × 100 yuan = 800 yuan.
5. Activity supplies: tug of war, a 200 yuan.
5. Prize-winning purchase fee: Zhou Ka: 37 RMB ×200 yuan = 7,400 RMB.
Monthly card: 6 ×400 yuan = 2,400 yuan.
Sports three-piece set: 1 1 set × 100 yuan = 1 100 yuan.
Towel: 20 ×45 yuan = 900 yuan.
Kettle: 20 ×28 yuan = 560 yuan.
Yoga clothes: 2 sets ×200 yuan =400 yuan.
Gloves: 10 ×68 yuan =680 yuan.
Total cost: 20,940 yuan
The club sponsored 40 Zhou Ka, 2 boxes of mineral water and 3 boxes of pulse, totaling 8,200 yuan.
Actual cost * * *: 13540 yuan.