How to carry out colorful cultural activities in rural areas, publicize traditional filial piety culture and solve the impetuousness of modern people?

In view of the fact that the current rural cultural construction is relatively weak, especially the slow progress in the construction of rural cultural positions and the monotonous cultural life of farmers have brought certain difficulties to the development and prosperity of rural culture, the Propaganda Department of Binxian County Committee specially organized a one-month investigation. Through field visits, symposiums, questionnaires and other forms, we went deep into rural villages and towns in Bin County to fully understand the current situation, existing problems and reasons of the construction and activities of rural cultural positions, and combined with practical successful experience, explored effective measures to strengthen and improve the construction of rural cultural positions.

The present situation of the position construction in rural Wen Yi

In recent years, Binxian's economy and society have developed rapidly, and the people's mental outlook has undergone profound changes. Great progress has been made in the construction of rural culture, especially in the construction of rural cultural positions, which has promoted the prosperity of rural culture, improved the quality of life of farmers and effectively promoted the coordinated development of the three civilizations in rural areas.

1, the status of public welfare culture has been continuously improved.

With the help of the higher authorities, Binxian has built a 2 10 square meter historical relics exhibition hall in Beiman Branch. Strive for a special fund of 200,000 yuan for cultural construction in Harbin, and build a 300-square-meter multifunctional exhibition hall in the new county cultural center, which is fully functional, complete and open to the outside world; There is a library and an open-air stadium. At the same time, comprehensive cultural stations in towns and villages and the construction of rural sports fitness projects have been carried out in some towns and villages in the county. Since 2006, Binxi Comprehensive Cultural Station with a building area of 300 square meters and Xindian Comprehensive Cultural Station with a building area of 460 square meters have been built successively. There are many newly-built peasant party schools and new peasant schools (comprehensive activity rooms) 10 in the county, which train nearly 10,000 people every year. Invested nearly 200,000 yuan to build a cultural corridor and two newspaper columns in the leisure square.

2. The construction of rural cultural positions has been continuously strengthened.

Through the comprehensive development of new rural construction in recent years, the rural environmental sanitation in the county has been improved, the social atmosphere has changed, and new breakthroughs have been made in the construction of cultural positions. In addition to the traditional blackboard newspaper, publicity window, radio and other positions, cable radio and television, new farmers' schools, farmer's bookstores, newspaper reading columns, scientific and cultural centers and other positions have been added. Among them, the household coverage rate of cable radio and television reached 96%, and the establishment rates of activity rooms and demonstration households reached 76% and 78% respectively. By 2008, 46 rural cultural activity rooms and farmer's bookstores have been established, 46 newspaper reading columns have been established, and 40,000 new books have been added. Since 2006, the county has built rural sports fitness projects in towns and villages. The project mainly includes: a standardized basketball court, a standardized basketball stand and a set of 7-piece fitness paths. In 2007, urban road projects were built in Binxi Town, Fangping Town, minhe town Town and Man Jing Town respectively. This project mainly includes: 1 1 integrated fitness path. These rural cultural positions have provided conditions for enriching farmers' cultural life, laid a solid foundation for the prosperity of rural culture, and created opportunities for coordinating urban and rural cultural integration, with high utilization rate and being welcomed by farmers' friends.

3. Mass cultural and sports activities continued to deepen.

Over the years, Binxian County has extensively carried out various forms of cultural activities from top to bottom, taking the existing cultural sites and facilities as the position, the literary backbones of towns as the core, the village-level cultural center households as the main body, and the county-level professional literary and artistic personnel as the guarantee, and built a three-level cultural network. The theme of self-writing and self-acting is to praise the party, love the motherland and hometown, publicize the party's good policies and achievements in the past 30 years of reform and opening up, and pay attention to ideological education, mass participation and artistic appreciation. All kinds of programs with local, rural and mass characteristics, which are close to life and loved by the masses, have greatly enriched rural cultural life and are well received by the masses. At the same time, activities such as "going to the countryside", sending movies to the countryside, performing arts in the square, and cultural caravans to the countryside continue to be carried out. According to incomplete statistics, in recent years, the county has held more than 30 mass square cultural activities/kloc-0. In 2008 alone, there were nearly 30 large-scale cultural activities and 50 small-scale cultural activities in 13, with more than 200,000 visitors. Festival activities are rich and colorful, and major events have distinct themes. In 2008, a series of cultural and sports activities with the theme of "Welcome to the Olympics and Welcome to the Winter" were launched, which set off a new upsurge of farmers' sports, and mass sports activities were popularized in rural and folk areas of the county. In addition, grass-roots organizations have set up basketball teams, table tennis teams, skillful knitting teams, reading groups, painting and calligraphy groups, cultural performance teams, country bands and other teams. Cultural activities in the mass square have gradually formed a pattern of standardization of organizational network, diversification of content characteristics, socialization of participants and serialization of performance forms. Do "activities in rural areas, singing in every village", occupy rural ideological and cultural positions with advanced culture, and let citizens' moral behavior enter thousands of households. Establish a training school for landless peasants, and carry out skills training for landless peasants according to their own needs and the needs of enterprises. In 2008, the landless peasants of working age in the county basically completed the rotation training, guiding them to "wash their feet to work" and "brainwash them into the city". So far, many farmers have graduated from school and embarked on the road of getting rich. In order to better serve the article "agriculture, countryside and farmers", the county TV station has set up a special program "This Hot Land", which is policy-oriented, informative, service-oriented and interesting, once a week, with each issue 15 minutes. Up to now, more than 50 issues have been broadcast, which has won unanimous praise from all walks of life.

Problems existing in current rural cultural construction

Although some progress has been made in rural cultural construction in recent years, there are still many new situations and problems that cannot be ignored. Some villages have no places for cultural activities and entertainment facilities, let alone a good cultural atmosphere; The backwardness of rural culture led to the emergence and resurgence of feudal superstition and decadent yellow and black culture; People's ideological and moral level is not high, their legal consciousness is weak, and their spiritual life is empty. Specifically, it is manifested in the following "three little and three low" phenomena:

1, there are few cultural sites and the utilization rate of positions is low. For example, there are 7 villages, 56 natural villages, 23,000 people, 3 farmer's bookstores, 2 cultural activity rooms and 2 village-level leisure activity places in a certain township. There are only some tables, chairs and newspapers in the activity room. The types of books are relatively single, and many contents are out of date. There are few books suitable for contemporary farmers to read and few cultural activities, and many places have been idle for many years, which is a cultural position in rural areas.

2. Less capital investment and low resource utilization. Due to the relatively weak foundation, it is impossible for rural Poles to spend more money to develop rural cultural undertakings, which leads to a serious shortage of funds for rural cultural undertakings, the inability to enrich activity rooms, the reduction of library collections and the inability to carry out normal cultural activities. At the same time, the existing cultural resources are unreasonable and inefficient. Over the years, some investments have been made in rural cultural construction, some cultural positions have been established and some cultural facilities have been added. However, these constructions are fragmented and lack of unified management, which makes the limited cultural resources in rural areas too scattered to play a role. Take books for example, they don't communicate with each other. As a result, except for a few libraries, most books have been neglected for many years, and the utilization rate is extremely low, which has not played its due role.

3. There is little innovation in form and low attraction of activities. With the improvement of farmers' material living standards, their cultural consumption structure and consumption concept are undergoing profound changes, and the demand for culture is growing rapidly. However, the current cultural life in rural areas is still monotonous. Playing mahjong and watching cards during busy farming hours is a true portrayal of the cultural life of many farmers. At present, the cultural life of most farmers is from bottom to top: watching TV, playing cards, chatting and participating in cultural and sports activities. We can't say that we didn't carry out cultural activities, but our research on the characteristics of farmers' cultural needs lags behind, and the forms and contents of cultural activities are not too innovative, and the activities provided to farmers lack the times and attractiveness.

There are many reasons for the above problems, the most important of which are the following four reasons:

1, affected by geographical factors. Some towns and villages are relatively closed and not very rich economically. At present, the government can't invest more money in rural cultural construction, which greatly restricts the further development of rural cultural construction. 2. Influenced by cognitive factors. Some grassroots leaders have not fully understood the importance and necessity of rural cultural construction, and they have not paid enough attention to it ideologically. The phenomenon of "one hand is hard, one hand is soft" still exists to varying degrees.

3. Affected by subjective factors. Due to various factors, a large number of young and middle-aged rural laborers left the countryside, most of whom were middle-aged and elderly people, women and children. Their enthusiasm for participating in cultural activities is not high, which makes it difficult to make greater progress in rural cultural construction.

4. Affected by operator factors. At present, the cultural needs of rural people are increasingly diversified, but some cultural cadres are not good at studying the cultural needs of different groups, not good at using new means and creating new carriers, and organizing activities is too simple and old-fashioned, which is unattractive to the masses and has poor social benefits.

Countermeasures to strengthen rural cultural construction in the new period

1, ideological motivation, grasp the direction of popular culture demand. First, lead rural culture with advanced culture. We should regard rural cultural construction as an important part of rural civilization construction, highlight the propaganda and education of "Theory of Three Represents" in political thought, highlight the concepts of "harmony" and "beauty" in social ethics, highlight the healthy and progressive characteristics of civilization in humanistic spirit, and highlight the ideal of individual development and harmonious development of society and nature in social value system. Second, starting from meeting the needs of farmers, we should focus on building rural culture. At present, farmers' cultural needs are characterized by "seeking wealth, seeking knowledge and enjoying themselves". To explore new ideas of rural cultural development, we must respect and adapt to the new changes in farmers' cultural needs and comprehensively use various cultural means to meet farmers' multi-level and diversified cultural needs.

2. Invest and establish a diversified financing system. Capital investment is an important issue in rural cultural construction. To solve these problems, we must adhere to the principle of joint efforts of the state and society. Practice has proved that under the condition of limited financial and material resources, it is neither realistic nor in line with the laws of socialist market economy for the government to undertake rural cultural construction. The participation of all walks of life in rural cultural construction is not only of great potential, but also of increasing enthusiasm. To this end, it is necessary to establish diversified financing channels jointly invested by the government and social forces. On the one hand, according to the development of rural economy, the local government should include the funds for rural cultural construction in the annual budget, give priority to increasing investment, and ensure the necessary expenses for equipment renewal, book subscription and activities in rural cultural positions; On the other hand, we should actively encourage social forces and farmers who have become rich to invest in rural cultural construction, or through collective and individual joint construction, joint office and other forms, * * * has development and * * has benefits.

3, team-driven, establish and improve the long-term operation mechanism. At present, the most difficult problem in rural cultural construction is not how to build a position, but how to ensure the sustainable use of the position. Rural cultural construction is a systematic project involving a wide range of fields. If we want to get rid of the dilemma of "one year is vigorous, two years are torn apart, and three years are left to fend for themselves", we must have a set of practical long-term management and operation mechanism. First of all, to stabilize and enrich the cultural work team, each township cultural station should ensure that there is a full-time cultural cadre, and at the same time, it should be fully staffed with managers and other personnel of various cultural places, and ensure their various treatments. Secondly, efforts should be made to cultivate cultural talents, actively support rural professional and amateur cultural teams, and amateur literary and art teams can be set up where conditions permit. At the same time, we should give full play to the role of non-governmental organizations such as the Association for the Aged and the waste heat of veteran cadres, teachers, respecting the elderly and loving the young, and mobilize them to actively participate in the construction and management of rural cultural positions. Cultural departments should often hold various forms of cultural training to cultivate cultural talents for rural areas. Thirdly, it is necessary to improve the necessary reward mechanism, reward towns and villages that have carried out cultural work well, and give appropriate material rewards to cultural professionals who have worked in rural areas for a long time and made certain contributions. Finally, it is necessary to establish internal rules and regulations, timely establish rules and regulations according to the characteristics of rural cultural positions, improve measures and standardize management, so that rural cultural construction can embark on an institutionalized, standardized and scientific management track.

4, management-driven, play the role of existing cultural resources. Rural cultural construction, on the one hand, we should continue to increase investment, build positions and improve facilities, on the other hand, we should pay attention to the role of existing cultural resources. First, give full play to the role of existing positions, get out of the strange circle of "building positions is booming and engaging in activities is deserted", and attract farmers from temples and dining tables to cultural positions through various activities. We can learn from the practice of handing over the cultural position to the elderly association in Sanhe village of Juren town, and use and manage the rural cultural position together with the elderly association, teachers, women, teenagers and other groups with more active cultural activities to improve its efficiency. Second, give full play to the leading role of the government in cultural construction and integrate books and audio-visual products. You can set up a "central library" or a "cultural supermarket" to collect all books and audio-visual products in towns and villages, set up a "mobile cultural service station", and regularly carry out cultural services such as book lending and audio-visual playback in the station village to maximize the use of limited cultural resources.

5. Promote innovation and improve the attraction of cultural activities. To realize the sustainable development of rural culture, continuous innovation is very important. We should pay attention to study the new characteristics of farmers' cultural needs in the new period, design some effective activity carriers that are in line with rural reality, and improve the attraction and appeal of cultural activities. First, we must innovate the construction of cultural positions. According to the actual situation in rural areas, we should focus on building rural cultural positions with rural bookstores, rural activity rooms and rural leisure squares as the main contents, especially introducing the Internet into rural cultural positions and acquiring some computers. Let the masses find some needed information online for free, and farmers can also enjoy free postal services. At the same time, managers can also regularly publish relevant information obtained on the Internet in a fixed "information column". Second, innovative forms of cultural activities. Colorful cultural activities are "catalysts" for rural cultural construction. It is necessary to abandon the old model that "the venue is always in the market town, the program is sung at night, the audience is organized by the government, the leaders speak on stage, and the masses watch from a distance", and form a literary team composed of old teachers, veteran cadres and artists to carry out village head culture, field head culture and courtyard cultural activities. Meanwhile. We should do a good job in excavating and sorting out folk culture and put local traditional culture on the stage. These cultural heritages are not only full of life. But also has the greatest appeal to villagers and can greatly enhance the attraction of cultural activities.