In order to ensure that things or work are carried out solidly, it is often necessary to make detailed planning preparations in advance. The real estate industry holds various theme activities every year, and there are corresponding activity plans behind each theme activity. Whether you are looking for or preparing to write "How to Write an Activity Plan for Real Estate Planning", I have collected relevant information below for your reference!
How to write an activity plan for real estate planning 1
Time: morning.
2. Location: _ _ _ _ _ Location of the sales center.
Personnel: staff, customers, etiquette, hosts, distinguished guests, etc.
Four. Invited VIPs: relevant leaders of the municipal government, leaders of the Municipal Construction Committee and the Municipal Real Estate Administration, and leaders of the Municipal Architectural Planning and Design Institute.
Verb (abbreviation of verb) intends to invite media: _ _ TV station, _ _ daily newspaper, _ _ news station, etc.
6. Target: communicate the opening ceremony information of _ _ _ _ _ _, show the strength of the enterprise, expand the social visibility and reputation of _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
Seven. Venue layout:
1, skirt building area: the skirt building area, that is, the ribbon-cutting area, is located in the south of the sales center. There is a vertical microphone in the middle of the podium for the host and guests to speak. The desktop is covered with a red carpet, and the background wall is painted with the theme of "_ _ _ _ _ _ _ _ _".
2. Check-in desk: The guest check-in desk is located on the north side of the rostrum. There is a hostess at the sign-in desk. Sign-in desk set sign-in desk.
3. Gift distribution area: At that time, the table at the sign-in desk can also be used as a gift distribution desk.
4. VIP lounge: It can be placed in the _ _ _ _ _ sales center, decorated with sofas, coffee table drinks, fruits and wet towels, and exquisite flower arrangements.
Eight. Highlights of the opening event:
1, indoor and outdoor performance
1) bunting (stripes)
2) Hanging on both sides of the road and lamp posts along the street outside the sales office gate to set off a warm sales atmosphere.
Bonsai flowers and plants
Every corner of the sales office hall is decorated separately, which increases the visual beauty, fresh air and friendly atmosphere.
3) Air arches and balloons
Large air arches, hot air balloons and road flags are arranged on the construction site and the main roads in the urban area to create a warm atmosphere for the start and opening of the project.
2. Live performances:
1) Military band: used to play inspiring music as the background music for the whole opening ceremony.
2) Waist drum team: A waist drum team consisting of 20 people will be arranged on site to welcome guests and send them off, adding festive atmosphere.
3) Lion Dance: The lion dance performance interspersed in the ceremony indicates the perfect development prospect of _ _ _ _.
3. Coordination of opening promotion activities:
With the theme of "1000 yuan 10000 yuan, you can make a simple profit without buying a house", attracting customers to buy a house enthusiastically, forming a good public image of benefiting customers and selling well as soon as it opens.
A copy of the activity is as follows:
In order to reward the first batch of customers, the developer specially spent 800,000 yuan to sell 100 VIP cards and give away 100 lottery cards for free on September 30th. The unified price of each VIP card is 1 1,000 yuan, and the face value of each card is 5,000 yuan, 7,000 yuan and 1 1,000 yuan respectively. When buying a house, the cardholder can use the same amount as the VIP card to deduct the house payment. The VIP card for house purchase is an bearer card and can be transferred freely.
Lottery card prizes are set at 5000 yuan 10, 20 yuan 3000, and 30 yuan 1000, all of which can offset the house payment. There are 20 brand rice cookers and 20 brand electric irons, and the winning rate is 100%. Lottery cards are given away free of charge according to the on-site queuing order. Until the end of the gift, the above reward activities will be notarized by the _ _ city notary office.
On-site queuing should follow the sequence, line up in the direction of the starting point and the end point designated by the site, and start to understand queuing at 6:00 am on September 30.
Our company will start sending "access cards" at 8:00 am on September 30, 2004.
After obtaining the "number access card", every ten people enter the marketing site in turn to register and pay by credit card.
The "VIP card for purchasing a house" is only valid when buying a house, and it must be presented together with the receipt for purchasing the card.
Activities: Participants must be China citizens, overseas Chinese, compatriots from Hong Kong, Macao and Taiwan, or foreign citizens who are over 18 years old, have full capacity for civil conduct and hold valid identity documents (each person is limited to get a card).
If the VIP card is sold, it will offset the purchase price; If you don't buy a house or exceed the time limit for buying a house, this card is invalid and cannot be exchanged. Can be freely transferred, and the transfer price is self-determined.
When buying a house, the VIP card will be used to deduct the same amount as the card, and each suite will be limited to one card.
This activity is invalid for group buying customers.
4. Preparation:
1) draft participants. Send invitations to leaders attending the meeting.
2) Prepare the invitation letter in advance and confirm receipt.
3) Get the weather information of the day from _ _ Meteorological Bureau five days in advance.
4) Implement the safety command within the jurisdiction and be responsible for the order work.
5) Carry out orders and be responsible for the order work six days in advance.
6) Make gifts and gift bags at the event site.
7) Balloons, stadiums and aerial arches shall be approved 8 days in advance.
5. Guest identification: After the guests arrive, the hostesses wear corsage for them. VIPs will be guided by the hostess or accompanied by company leaders to the VIP rest area.
6. Personnel arrangement:
1) There are preset 10 hostesses, 4 at the entrance, 2 at the check-in desk, and 4 hostesses in the conference area require dressing the.
2) 15 staff;
3) 30 company employees;
Nine, the ceremony process:
09:00-09:30 All staff members enter the site. Including the main person in charge of the company and the person in charge of the etiquette company, all kinds of staff and performers.
From 09: 30 to 09: 50, the guests entered the venue one after another. VIPs sign in at the sign-in desk and hand out gifts. Customers can go to the sales site for consultation and get promotional materials.
09:50- 10:00 The distinguished guests were introduced to the meeting by the hostess.
10:00- 10:08 The host introduced the distinguished guests at the beginning of the ceremony.
10: 08-10:13 welcome speech by the general manager of the company.
10:13-10: 25 lion dance performance.
10:25- 10:35 speeches by government leaders and investor representatives.
10:35- 10:50 the host invited government leaders, company leaders and relevant leaders of the construction Committee and the housing management bureau to be _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _ _
10: 50-11:00, the host announced the end of the ceremony, and the guests rushed to the luncheon.
1 1:00 The customer signed the contract and the opening sales activity was officially launched.
X. Media plan:
1, newspaper advertisement
On 27th, 28th and 30th, a full-page advertisement was published in the first edition of _ _ Daily to announce the opening of _ _.
2. TV advertising
_ _ TV station recorded the video of the opening ceremony and made it into a VCD as the information for the opening ceremony. And _ _ TV station produces news, reports the situation of the whole opening event site, and further expands the publicity.
Step 3 broadcast advertisements
Broadcast the opening information of two months before and after the opening.
4. Print advertising
Loushu and posters have been printed, and staff are sent to distribute and cut newspapers.
XI。 Advertising budget
1.27, 28, 30 _ _ Daily full page is _ _ _ _ yuan.
2. The TV station recorded the opening video and news report _ _
3. Radio advertising _ _ _ _ yuan
4. Examination and approval by the outdoor advertising management office of the opening ceremony venue _ _ _
5, etiquette company expenses _ _ _ _ yuan.
(Including stage, stereo, lion dance team, waist drum team, military band, hostess and host's remuneration)
6. Balloons (open space and urban main roads) _ _ _ _ _ _
7. Flower bonsai lease _ _ _ _ yuan
* * * Yuan _ _
Guizhou acting planning media co., ltd
Business scope of Guizhou Performing Arts Planning Media Co., Ltd.:
1. Professional cultural performances: production of large-scale concerts, cultural evenings and TV variety shows.
2. Various business performances: company parties, conference performances and New Year's party activities.
3. Press conference, fashion show, product promotion and business promotion.
4. Various conference services and exhibitions.
5. Etiquette celebrations: opening ceremony, anniversary celebration, foundation laying ceremony, ribbon-cutting ceremony, etc.
How to write an activity plan for real estate planning II
I. Purpose of the event
1, to promote customers to sign contracts and open positions; 2. Enhance the popularity of the opening business department;
3. Promote the opening and closing of the project, create the voice of Hyatt, and quickly eliminate the housing.
Second, the activity time
September, 20__ (exact time to be determined)
Three. Venue: Hyatt City Sales Center
Four. Preparation before the event 1. Telephone invitation time of property consultant: September, 20__ 2. Buy electrical appliances.
Time: August 30th, 20 _ _ 3. Time for making lottery tickets: early September, 20 _ _ 4. Time for putting fruit cakes on site: the day before opening.
Verb (abbreviation of verb) activity content
Inviting Hyatt City to open the market, customers who have signed the purchase contract will hold an on-site "Home Appliances with Golden Eggs" activity inside the sales center. The project manager will briefly introduce the category of this activity and convey the policy of bringing new activities to pre-order customers. The lucky draw of this activity will be drawn by customers who bought houses that day, resulting in the following awards: first prize: notebook computers (2 sets), second prize: Haier refrigerators (4 sets).
3000_2 sets =6000 yuan 1500_4 sets =6000 yuan 1000 yuan _6 sets =6000 yuan 600 yuan _ 10 sets =6000 yuan.
100 yuan _90 sets =9000 yuan
Cost estimate: 33,000 yuan
Third Prize: Haier Washing Machine (6 sets) Fourth Prize: Microwave oven (10)
Fifth prize: juicer or rice cooker or humidifier (90)
Activity flow of intransitive verbs
New customers arrive at the sales center-enter the sign-in area to sign in-take the number sheet or serial number-customers gather outside the door-to maintain customers' mood before opening. At the beginning of the market opening, sales take customers to buy a house, and customers who have signed the subscription card for buying a house-sales take customers to the egg-beating area on the spot-customers beat eggs and get lottery tickets-sales take customers to receive awards and go to the next level (with the subscription card and customer ID card)-after checking _
(The real estate consultant will receive the whole process and introduce them one by one, so as to promote the transaction probability and tap the potential customer base.)
Seven. Activity cost
1. Number of lottery tickets: 100.
Lottery box: 1. Cost: 100 yuan.
Step 2 hire a wedding company
Cost: 2,500 yuan
3. Fruit cake
Cost: 1000 yuan
4. Estimated site layout cost: Cost: 500 yuan.
5. Small gift purchase fee: 2000 yuan for plush toys.
6. Unforeseen expenses: expenses: 900 yuan.
7. Household appliance expenses
Cost: 33,000 yuan
20__
Total cost: 40,000 yuan
Planning Department, 22 August 2008
How to write an activity plan for real estate planning 3
order
First, Taiyuan property market analysis
Personalized and visualized competition is becoming increasingly fierce, which will become the trend of Taiyuan real estate development. If a property project wants to achieve excellent sales performance, it must seize the opportunity, make full use of its own personality capital and powerful strength, and make itself a property with great personality and reputation and good public image.
Two. General situation of project property (omitted)
Three. Advantages and disadvantages of project assets
Advantages:
1, with excellent geographical location and convenient transportation.
Superior geographical location: in the center of mature communities in North City; You can reach community facilities such as hotels, restaurants, theaters, shopping malls and supermarkets within 3 minutes' walk.
Convenient transportation: public transportation is convenient, and there are three bus lines passing through this case.
There are all kinds of leisure, entertainment and leisure facilities in this area.
Outdoor facilities: activity square, community kindergarten, hospital, shopping square, basketball court.
Indoor facilities: sauna, gym, table tennis room, billiards room, karaoke room.
3. Small apartment
Small apartment with 2 bedrooms, 2 living rooms, 3 bedrooms and 2 living rooms, with an area of 68.79-65,438+006.92 square meters, is decorated with menus, which is very attractive to the target buyers with successful career, simple family structure, fashion and enjoyment.
Insufficient:
1, environmental construction lacks attractive landscape.
The lack of attractive landscape in environmental construction is not conducive to arousing the interest of target buyers; It is not conducive to improving the popularity, reputation and memory of HS Park in the public; At the same time, it is not conducive to satisfying the sense of honor of residents in this area. Modern housing should not only meet the living needs, but also meet the special psychological needs of residents.
2. Property management lacks special services.
Property management fails to provide special services according to the professional characteristics and actual needs of target buyers (successful career and fashionable enjoyment), which makes HS Garden lack its due personality and attraction in service.
Fourth, the target buying group.
1, middle-aged and elderly people aged 35-60 who are rich in economy, have investment awareness or are used to living in the north city.
Family composition: 1-3 people, middle-aged and elderly couples or single middle-aged and elderly people with only child.
2. Managers or small private owners who are between 28 and 45 years old and have a thriving career and a monthly income of more than 3,000 yuan like to work in Beicheng.
Family composition: 1-3 people, young couples or single young adults with one child.
Five, the project property marketing obstacles and countermeasures
Obstruct:
1, it is difficult to sell units with poor orientation, no scenery and shade in the HS Garden.
2. The business situation of shops in this area is sluggish and the sales performance is poor.
Countermeasures:
1. Rename the units with poor orientation, shady and no scenery in the area as special units for speculation, and sell them as special units for a limited time. Promote sales through advertising hype, the gap between the overall image and the price, and the appreciation of gifts.
2. There are two reasons for the sluggish business and poor sales performance of shops.
One is the lack of popularity in this area, and the other is that HS Garden is too close to the shopping center.
Therefore, there are two countermeasures:
First, detonate residential sales, bring popularity to prosperous areas, and promote the operation and sales of shops;
Two, according to the occupation characteristics, age structure, psychological characteristics, pursuit preferences and actual needs of residents in the area to carry out characteristic management. For example: high-taste lounge, coffee shop, etc.
Sixth, the image positioning
According to the characteristics of the property project itself and the special identity, social status and life stage of the target buyers, we position the property project as an extraordinary residence that highlights the highest level of life and enjoys a perfect life.
Theme slogan:
Wonderful life, extraordinary enjoyment
-HS Garden (for you) provides more than a satisfactory residence. ...
Brilliant life
The target buyers of HS Garden are mostly young and middle-aged bosses and managers with successful careers, or middle-aged and elderly people with fixed assets investment. Therefore, their lives are different and brilliant.
Extraordinary enjoyment:
Enjoy the convenience of check-in
Enjoy convenient transportation
Enjoy special services
Enjoy the prosperity of the city
Enjoy honor
Seven, two general suggestions
1, building HS square and meaningful fountain.
In view of the lack of attractive landscape in HS Garden, it is suggested to build HS Square and implication fountain in the second phase of the project. Add a unique night scene to the North City, and it is also a good place for residents around the project to take a leisurely walk at night.
Imagine: when night falls, walking on the road. Far away, I saw the subtitles of "brilliant life, extraordinary enjoyment" flashing on HS Square. Nearby, listening to the sound of running water. How wonderful it is to walk into the square, or stand by the water, or sit on the stone pier, feel the prosperity of the city, breathe the breath of the night, and feel happy.
In this way, on the one hand, it can increase the attraction of HS Park and improve its popularity, reputation and memory in the public; On the other hand, it is also conducive to winning the recognition of target buyers and satisfying the sense of honor of residents in the region.
2. Provide special housekeeping services in property management.
The target buyers of HS Garden are mostly young and middle-aged people with successful careers. They usually don't have much time to do housework, clean the room and look after the children. Therefore, in terms of property management, HS Garden can provide special housekeeping services such as delivering breakfast, lunch and dinner, cleaning the house regularly, paying for laundry, and hourly tutoring according to the actual needs of residents. On the one hand, it effectively solves the practical problems of residents, on the other hand, it is conducive to enhancing the attraction of HS Garden to target buyers.
Eight, advertising
The advertisement of HS Garden should achieve the following three purposes:
1. Make every effort to convey the advantages and selling points of HS Park;
2. Establish the property image of HS Garden as soon as possible as "brilliant life, extraordinary enjoyment";
3. Directly promote the sales of HS Garden.
Based on the above three purposes and the advertising situation in Taiyuan real estate market. We suggest that advertising in fairview park can be divided into two stages, namely, advertising cut-in period and advertising development period.
In the advertising cut-in period, the advantages and selling points of HS Garden are mainly conveyed through newspaper soft articles and newspaper hard advertisements.
In the advertising development period, on the one hand, the intensive media advertisements such as newspapers, television and radio stations, outdoor advertisements such as car bodies, road signs, buildings and lampposts are used to carry out various public activities to create the image of HS Garden as "brilliant life and extraordinary enjoyment"; On the other hand, the use of various promotional activities and on-site POP can directly promote the sales of real estate.
Advertising cut-in period (1-2 months)
1, newspaper soft text
Theme 1: brilliant life, extraordinary enjoyment.
-Why did I choose his garden?
Topic 2: Easy mastery of professional life
-Remember the special housekeeping service of HS Garden?
2. A series of newspaper hard advertisements
Theme 1: brilliant life, extraordinary enjoyment.
It is only 45 minutes' drive from the shopping and leisure plaza.
Theme 2: Wonderful life, extraordinary enjoyment.
-Family entertainment and leisure.
Theme 3: Wonderful life, extraordinary enjoyment.
-HS Square is our back garden.
3. Online publicity also highlights the corresponding themes, and carries out colorful small-scale discussions and articles on the project, providing materials for hard advertising. At the same time, we can try to investigate the selling point market of advertising, reduce the risk of advertising and ensure the publicity effect of advertising.
Advertising development period (3-4 months)
1, newspaper
Create the brand image of "Brilliant Life, Extraordinary Enjoyment" in fairview park in all directions.
2. TV set
Cooperate with promotion activities and interviews with development companies to publicize the project from the aspects of engineering design, engineering quality, developer's strength, development concept and project advantages, and establish a good reputation of the project and developers.
3. Radio station
Through the radio to cooperate with the activities and project image of the property buyers' club, it is conveyed to the target audience with sound and sensory information.
4. leaflets
Through the delivery of business letters, sales offices, newspapers and magazines, and event materials, a single advertisement will enter the hands of every intended customer, thus expanding the scope of the project itself.
5. Outdoor advertising
① Lampposts, road signs and building advertisements of pedestrian bridges and busy sections around the project;
(2) advertising on huge buildings or street signs in the north city center;
(3) A huge billboard is erected opposite the prosperous hotel in the North City;
6, body advertising
Project-Busy Area Project-Shopping Center Project-Railway Station
7. Public events
Hold various public activities, establish a beautiful image of HS Park, and rapidly enhance its popularity, reputation and reputation.
① ribbon-cutting ceremony for the completion of HS Plaza
Celebrities from all walks of life in Beishi and new and old owners of HS Garden are invited to attend (there are cultural performances and entertainment programs, etc.). )
(2) meaningful fountain naming and naming activities.
Through various means (letter, hotline, on-site, e-mail, etc. ), the name of Yu Yi Fountain in HS Square was collected from all walks of life with great fanfare. Then, on an eye-catching day, an on-site naming activity was held. Thank and reward those who enthusiastically participate in and support the name-seeking activities at the title site (reward according to the closeness between the provided name and the title).
③ "Cultural Activities Month" in HS Garden
On the one hand, enriching the cultural activities of residents around the project is beneficial to local cultural undertakings, easy to win the support of all sectors of society, causing great social effects and winning the favor of the people, which is conducive to quickly establishing a beautiful public image of HS Park; On the other hand, attracting the attention of news media and providing good materials for news reports will help to improve the popularity of HS Park on a large scale and cause lasting memories.
1) Give or provide preferential admission tickets for people from all walks of life in Beishi that month;
2) Hold various song and dance performances and cultural activities in HS Square on holidays;
3) Carry out the "Cultural Activities Month" of HS Park signed by 10,000 people in the North City.
8. Network
Carry out comprehensive publicity through Taiyuan search, cooperate with online hype and Taiyuan property buyers' club members to see the house, and digest some products.
① "Holiday Room Shuttle" activity of Taiyuan property buyers club; At present, there are nearly 1000 active members, and the number is still increasing at the rate of 5- 10 per week, so the consumption power should not be underestimated. )
(2) Making the project website or webpage (establishing a cheap interactive communication platform);
(3) The website forum will discuss at the same time, so that developers and future owners can fully communicate, understand the basic situation of customers and better promote sales.
9.DM direct magazine
Taiyuan Real Estate Information magazine is targeted and publicized through a powerful distribution network, which shows the advantages of the magazine itself, such as large amount of information, long preservation time and high arrival rate.
Nine, the cost budget (omitted)
X. Professionalism and professional standards will bring you different results.
As we are a strong media in Lianhe and Taiyuan, with the support of the media and the government, our expenses will become another attractive place besides the obvious effect. Internet, newspapers, radio stations, television stations and other public opinion cooperation organizations with complementary advantages and shared resources provide news clues to each other, conduct joint interviews, make full use of the news resources of both sides, give play to the communication advantages of their respective media, and achieve publicity results; * * * Planning new programs and columns. The combination of internet, newspaper, radio and TV station is beneficial for both sides to win more potential audiences. The so-called potential audience refers to people who have not been spread and may create conditions for being spread to become audiences in a certain period of time.
Although the potential audience of several media is different, if combined, their potential audience is very huge. Transforming the potential audience into the real audience is not only the need for the media to improve the media effect, but also the need for the media to expand the market and improve social and economic benefits. Network, newspaper, radio and TV stations make full use of their respective communication advantages to carry out three-dimensional reporting and realize the joint efforts of public opinion, which is the main goal of media integration. In the process of integrating networks, newspapers, radio stations and TV stations, the networks and TV stations make the audience get a preliminary, vivid and intuitive perceptual knowledge as soon as possible through vivid dynamic pictures and quick advantages; On the other hand, radio stations and newspapers overcome the instantaneous defects of television, and guide readers to think deeply by using the characteristics of newspapers that can be read repeatedly, with stable written reports and sharp comments; Magazines have the characteristics of strong pertinence and long life cycle. This will help developers and businesses in related industries to choose appropriate information to deliver to the target audience according to their own characteristics, and at the same time ensure that advertisements are easily accepted by the target audience. Media linkage not only gives play to their respective advantages, but also complements each other, making up for their respective shortcomings and limitations, thus expanding the depth and breadth of communication and forming a joint force to promote three-dimensional communication.
We adhere to the following principles:
1, economic saving, saving money for customers to the limit.
2. Pursuing innovation. Advertising forms strive for innovation, and innovation and creativity are well combined.
3. Strive to establish the relationship between the brand and the target group. For mass media, it usually helps to build brand awareness effectively. For minority media, it can be aimed at certain specific groups, and it can well establish some internal connection between consumers and products or brands, so that consumers feel cordial and feel that this is an advertisement specially made for them.
4. Establish cooperative relations. Clever integration into the media is not just a simple hard advertisement.
5. Clever use of the advertising function of the media itself. Appropriate public relations activities can better enhance the company's image, and clever use of soft articles can enhance brand confidence and advertising effect.
In integrated marketing communication, "integration" is the foundation, and interaction is a win-win situation. It is necessary to create a pulling force in marketing and establish a good interactive relationship with consumers.