Keep is an app, which was launched on February 4, 20 15. Committed to providing one-stop sports solutions such as fitness teaching, running, cycling, making friends, fitness diet guidance and equipment purchase.
Keep has opened an offline sports space, Keepland, which sells KeepKit series of intelligent hardware products, and was rated as a selected application in 20 15 by App Store.
Wang Ning, a post-90s entrepreneur, graduated from Beijing Information Science and Technology University. Gemini is paranoid and pursues the ultimate product design and user experience. He is also a sports enthusiast and has lost weight successfully. He hopes to help more people fall in love with sports and scientific sports and improve people's sports lifestyle through Keep.
Wang Ning was selected as the first batch of 30 elites under the age of 30 in 20 16 Forbes Asia.
Keep released version 4.0 on May 10, which completely upgraded the UI and product functions and put forward a brand-new product vision. Keep is not limited to the field of fitness. What we have to do in the future is to build a "free playground". On the free sports field, you can find your favorite sports form and participate in it quickly.
You can also find like-minded friends to communicate freely, participate in activities and play together, and feel the joy of sports. Keep 4.0 is equivalent to a brand-new upgraded product in the transition of mobile fitness instructors to the field of free sports.
After two years of product iteration, Keep has become a sports platform covering fitness, running, shopping malls, diet guidance, cycling, step counting and live sports. In version 4.0 released this time, Keep integrates the existing sports modules and enhances the personalized recommendation of training.
Running and cycling are highlighted as sports categories parallel to fitness, and at the same time, step counting function is added to cover more sports scenes and enrich the forms of community interaction.
In one year, Wang Ning's weight has been reduced from 170 kg to 130 kg, and she is also worried about fitness. There is no choice of messy fitness knowledge on the internet, no scientific arrangement of fitness plan, and no mutual encouragement from peers. Until he had the idea of making a mobile fitness App.
There are roughly two reasons why he stayed. One is his previous experience in ape question bank. Keep now provides a variety of training programs, and users can choose different training programs according to their personal preferences and fitness environment.
On the whole, it is similar to similar software such as Six Pack, providing video guidance and voice prompts. But Keep is recorded by a real private teacher, which is more impactful and interesting on the whole, and fitness can be set in online education, he said.
On March 2, 2065438+07, at 9: 00 am, Apple CEO Cook appeared at the headquarters of the fitness application Keep, and Wang Ning, founder and CEO of Keep Company, accompanied Cook to visit. Wang Ning shared his entrepreneurial story with Cook and gave Cook a commemorative version of the Keep yoga mat with numbers on it, implying that Cook was the 800th user of Keep.
During the exchange, Wang Ning said that Keep planned to launch the international version before the end of 20 17, and Cook said that he was very willing to be the first user of the international version of Keep.