Since the early 1980s, gymnasiums in Hangzhou have undergone three industry changes: from strength-based fitness mainly aimed at male customers to the rise of aerobic exercise, gymnasiums began to develop membership system. Until recent years, there were club investors. With strong financial guarantee, large clubs came into being and began to change to management.
At present, gyms are distributed in hotels, office buildings, shopping malls and supermarkets, mainly in downtown areas and densely populated areas. Judging from the training provided, large gymnasiums are generally equipped with equipment rooms and aerobic rooms. The equipment room mainly provides men's fitness, including treadmills, barbells, ladders, bicycles and other strength training equipment. The aerobics room is more for female guests, such as yoga, Sherbin, Pilates and Latin, which are all popular fitness methods for women now. In addition, professional fitness clubs, such as Hangzhou Swimming Fitness Center, will also provide venues for swimming, badminton, table tennis, sand hockey and basketball. There is also a gym combining beauty and fitness, which provides relaxation after exercise such as SPA, as well as professional care such as mask and cold compress.
Gym into the community and enjoy leisure in your own building.
At the intersection of Wensan Road and Macheng Road, this gym named Xingtian Sky has been open here for more than five years. It is said that its geographical position is not superior: not only at the corner of the road, but also on the fourth floor. On the first floor are shops along the street. It only occupies the entrance of a staircase the size of a facade in the middle, and only the huge fitness poster next to the staircase tells passers-by that there is a gym upstairs. However, according to Weng, the person in charge of the starry sky, looking at the humble little gym, it has maintained more than 30 members all the year round, with more than 50 people in the peak season. The reason is that there are many residential areas around, and there are more than 20 families living in the second half of the building. There are secondary vocational dormitories and Macheng Road community nearby, residents in the Digital City area in the west, Shentang Bridge in the east and provincial radio and television in the south, which is more than enough to develop 30 stable members.
Perhaps it is afraid of affecting the surrounding residents. At present, there are few communities that set up gyms in residential buildings, but consumers who come to exercise agree and are satisfied with being able to enjoy fitness services in their own buildings. Wang Wa, who lives in Macheng Road, said: "It is very pleasant to walk a few steps every day and enjoy professional fitness services. Especially when the weather is so hot, I can easily enjoy leisure and health when others are still fighting fiercely for whether to go out to bask in the sun. "
Weng Judas is keen on fitness and is a full-time coach. He chose to open a gym in the community without considering making a lot of money. She believes: "Most people go to the gym not to show their identity, but to really exercise and stay healthy. To be a mass fitness that ordinary people can afford, the choice of venues should take into account the convenience of consumers as much as possible. If you can exercise after walking down a few floors, of course, many residents hope. " It is understood that the membership system of Star is more flexible, and there is no need to apply for an annual card like a luxury gym. Here, monthly cards, season cards, semi-annual cards and annual cards can all enjoy different grades of discounts, and an average exercise costs only 12 yuan.
However, Weng Judas has repeatedly stressed that public gyms are not simple, and the hardware facilities include basic equipment such as treadmills, stairs and bicycles, as well as some weight-bearing training equipment for practicing muscle strength. Moreover, before each new student joins the fitness team, the gym must carry out professional tests such as health questionnaire survey and physical fitness evaluation, and then suggest the students to participate in targeted training according to the results. Initial investment of investment case: more than 300,000 yuan; Site area: more than 300 square meters, including equipment room, aerobics room, shower room, reception area, etc. Hardware facilities: all kinds of fitness equipment, shower equipment, chairs and sofas, customer management system, etc. Course arrangement: offering yoga, Sherbin, Latin, aerobics, body ballet, fitness ball exercises, etc. Staffing: 5 staff members and 6 full-time coaches. Profit rate: 10%- 15% Return on investment Term: 5-6 years Business strategy: 1. Every area with different functions in the gym has strict data indicators such as lighting and air circulation. In the design and decoration, we should make full use of the "innate conditions" of the original rough houses. Because it is positioned as a public gym, the decoration is not gorgeous, but it is comfortable and safe. When the cost of decoration is reduced, the course cost of students is naturally low, and residents and students can afford it. 2. Improve service quality and provide humanized service for students. For example, adjust the course time appropriately according to the schedule of most students; Offering different courses according to students' preferences and requirements not only meets students' needs but also provides diversified course choices; Record the students' contact information, and inform them of course changes in time. While saving costs, we are willing to spend a lot of money on teachers. In addition to full-time coaches, coaches are hired from some famous gymnasiums in Hangzhou to improve the teaching quality and promote the professional level of other coaches.