Wade knew that this series was exclusively made by Li Ning for basketball superstar Wade, so he directly used Wade's name. In fact, the response in the market after the launch of this series is quite good, and the sales volume is also considerable, so it has attracted much attention.
China Li Ning series belongs to some trendy products with street attributes. China Li Ning has developed well in recent years, and it is often displayed in some high-end fashion weeks. In particular, these trendy street attributes can be said to be more and more distinctive.
Ing series is a high-end sports fashion series launched by Li Ning sports brand.
development tactics
Li Ning Company adopts the development strategy of "single brand, multi-category and multi-channel", focusing on five core categories of basketball, running, fitness, badminton and sports life.
Brands dig deep into the core competitiveness of products, continue to strengthen the professional sports attributes of brands, increase investment in sports technology research and development and product performance optimization, and strengthen product reputation. At the same time, actively display the creative brand image and accurately capture and refine the trend elements.
In addition to the core brand Li Ning, Li Ning also produces, develops, promotes, distributes and sells many other brands of sports products, including double happiness table tennis products, AIGLE outdoor sports products, Danskin dance and yoga fashion fitness products and Kason badminton products.
Refer to the above information? Baidu Encyclopedia-Li Ning