I once said that "Women's Day is a festival set up on March 8 every year to celebrate women's important contributions and great achievements in the economic, political and social fields."
But now I will say, "3 18 promotion", "goddess discount festival" and "women's exclusive consumption carnival" ......
Compared with International Women's Day on March 8th, June18th, June18th, August18th, 1 1 month1daily double/.
The word "pink tax" is no stranger now. It refers to the same materials, processes, and even identical goods. As long as it is changed to a color like pink that women are likely to like, and then labeled as "exclusive" for women, the profit will increase immediately. Not only the powder tax, but also more and more holiday consumption traps for girls.
When you are ready to buy from buy buy, you should also be alert to the holiday consumption trap, and don't fall into the consumption whirlpool and regret it afterwards! ! !
First of all, the most prominent consumption trap is Women's Day on March 8th-"Women's Day becomes Goddess Day" is actually a trap of consumerism. March 8 is Women's Day as stipulated by law. Today's topic # Women's Day is not a girl's day or a goddess's day # Rushed to the hot search, causing heated discussion among netizens. Among netizens, some women support this view, while others still refuse to be called women, thinking that they are not "women" but "goddesses". It is defined as a young girl under the age of 14 in the Criminal Law of People's Republic of China (PRC); /kloc-women over 0/4 years old (including 14 years old) are women. ?
Female refers to unmarried women; Women refer to married women, so women generally refer to women. Indeed, the word "goddess" sounds more ornamental and exciting, but after careful analysis, the word "goddess" has some colors deliberately modified by society and attached to women. It seems that it only includes young and beautiful young women, while excluding middle-aged and elderly women with the same status, which is far less objective and neutral than the word "female".
In addition, merchants also use the word "goddess" to stimulate consumption and sell non-essential items for "goddess". For example, the products on shopping websites such as Taobao have been labeled as "Goddess Day Advanced Gifts" and "Goddess Day Cake Decoration", and the homepage push of major software on this day is also related to Goddess Day, and the word "female" rarely appears. Merchants also carry out promotional activities for the Goddess Festival, and use consumer psychological stimulation to buy many unnecessary products to achieve the purpose of huge purchases. For consumers, it is an unnecessary expenditure.
Followed by various "digital festivals", 6 18, 8 18, double eleven and double twelve. Take 6 18 as an example, not only the promotion is strong, but also the consumption trap is great. It is difficult to prevent businesses from routing consumers in various ways. Merchants raise prices and then discount, which makes you feel that you have got a big bargain, there are loopholes in refunding the deposit, and Taobao's false propaganda and so on. Enthusiasm is consumed, assets are routine, as if on a road of no return.
In the face of consumption traps, we must keep our eyes open, shop around, do the following and be alert to consumption traps:
1, treat promotional activities rationally
With the coming of "Digital Festival", various promotional activities such as discounts, full discounts and gifts set off the sales climax of women's goods. Most women can't resist the temptation to buy some items with no practical value, resulting in a lot of unnecessary waste.
I would like to remind the majority of female consumers that they should pay attention to explaining the details of discount activities to merchants, purchase goods or choose services reasonably according to their own conditions, and don't buy blindly because of discounts. At the same time, consumers must carefully check the manufacturer, production date and other related information of the gift when purchasing goods, and it is best to ask the merchants to indicate the content and related information of the gift on the invoice to avoid unnecessary disputes.
2. Be cautious about prepaid consumption.
During the "Digital" Festival, beauty salons, fitness and other service industries usually launch prepaid preferential activities for female consumers. In recent years, prepaid consumer disputes have continued, and problems such as merchants running away have emerged one after another. In view of the chaos of prepaid card consumption, we once again remind the majority of female consumers to spend rationally and recharge as needed.
Before you apply for a card, you must comprehensively inspect the reputation and operating conditions of the enterprise and choose a merchant with large scale and high credibility; It is necessary to know your rights and obligations in detail, especially pay attention to restrictive clauses, and do what you can to avoid excessive one-time investment and excessive risks; It is necessary to collect relevant evidence such as retention regulations, agreements and invoices. Especially when spending by credit card, try to get a small receipt and confirm the balance in the card to avoid unnecessary disputes.
3, pay attention to check the identification of the certificate.
In women's consumption, cosmetics, luggage, leather goods and clothing have become the highlights of many businesses' promotion. When buying such goods, the majority of female friends suggest choosing a store with business qualifications and good reputation. Pay attention to the identification of purchased clothes and bags, including manufacturer's name and address, product name, product model or specification, product composition, maintenance method, implementation of product standards, safety category, etc. The material samples attached to the product should be completely consistent with the main materials. Try not to buy products without instructions or with incomplete instructions.
For the purchase of cosmetics, we should pay attention to check the production date and shelf life of the products, as well as the approval number of relevant signs such as hygiene license and production license. In addition, remember to ask for shopping invoices and related consumption vouchers in time, and complain in time when your legitimate rights and interests are violated.
In short, women need to be vigilant in holiday consumption to avoid falling into the consumption trap carefully designed by merchants. In order to avoid unnecessary expenditure and waste, we should treat the marketing strategy of merchants with a rational and calm attitude and choose to buy goods carefully.