Leke became a brother in China Gym.
Since its establishment four years ago, Leke has rapidly penetrated into eight cities, with more than 450 stores, making it the gym with the largest number of stores in China. In other new gymnasiums represented by LikingFit, Pigsty, Kuaikuai Intelligent and Super Orangutan, we will innovate the group class content, charging mode and operating time, standardize products and services as much as possible, and attract consumers. Under the new model, almost all brands are light on capital and light on human operation, so in recent years, the expansion pressure is small and the expansion speed is relatively fast. According to the company's official website, by the end of June 2020, Luck had 450 gym stores nationwide with 4.5 million members, ranking first in the industry.
Note: The statistical time ends at the end of June 2020.
At present, the number of stores is mainly high-end gyms.
The domestic gym model starts from a large comprehensive traditional gym, which is limited by its large floor space, high capital investment and strong localization ability. The market is scattered and the regional characteristics of the brand are obvious. In the future, the reshuffle of the industry will accelerate with the intervention of capital.
The regionalization of domestic famous brand gymnasiums is very obvious. There are 73% and 66% stores in Shanghai, all stores in Beijing and 44% stores in Nanjing. No brand can truly become a national chain.
The fitness market is forming a new competitive pattern, and the fitness format will be more subdivided and enriched. Traditional gym, private education studio and group class studio coexist, showing obvious differences from each other.
The trend of consumption classification appears, the mass positioning gym is still the mainstream mode, high-end gyms begin to develop rapidly, and consumers with different needs will flow to different types of gyms. Judging from the positioning of the gym, the price gap will widen. With the improvement of income level and fitness awareness, consumers have changed from simple price-sensitive to cost-effective, and their willingness to pay is also improving. High-end gyms (with annual fees higher than 4,000 yuan) are developing rapidly, and high-end gyms (with annual fees higher than 8,000 yuan) also have great potential.
Looking at the development space from permeability: great potential
According to the data report of IHRSA 20 19, as of 20 19, there are 39,570 fitness clubs in the United States, with 62.5 million members holding fitness cards and a fitness population penetration rate of 20.3%. There are 6 1984 fitness clubs in Europe, with an annual growth rate of about 4.6% since 20 17. The fitness population is 62.2 million, and the penetration rate is 10. 1%. Among them, Germany, Italy, Britain and France are the top four in the European fitness market. The development of clubs in these countries is relatively stable, and the annual growth rate of the number of fitness clubs is in the range of 3-5%, which is more stable than that of developing countries in the fitness industry.
According to the incomplete statistics of Three-body Cloud Data Center, in 2065, there were about 49,860 fitness clubs (excluding all kinds of studios) in China from 438 to 2009, far exceeding the United States and even approaching the whole European fitness market. In 20 19, the number of fitness members in the whole fitness industry in China was about 68120,000, and the absolute number of members in China was higher than that in the United States. However, under the total population base of13.95 million, the fitness population penetration rate of 4.9% in China is about 4. 1 times higher than that in the United States. Compared with the European average, the epidemic indirectly promoted the growth of fitness population, especially the growth of family fitness population, which also means that the fitness population penetration rate in China continues to grow.
—— The above data and analysis are all from Forward-looking Industry Research Institute's China Fitness Club Industry Market Research and Investment Strategic Planning Analysis Report.