For many people who have the ideal of starting a small business, what they usually lack is not funds, but majors.
Reality is always contradictory. People who hold upper-middle positions in large institutions have a fixed income and usually have an educational foundation. They know how to invest by rolling. Usually such people have more leisure capital and the ability to start a business. But all these people don't have enough money to start a big company, and they usually lack practical experience in running some small businesses.
Generally speaking, many people who have leisure capital but lack the specialized business knowledge of entrepreneurship, if they have skills and entrepreneurial ideas, but have no venture capital, because the latter can choose to start small, while the former may have no way out and will never be able to start a personal career.
Just because a person has a skill, such as picking locks, does not mean that he should start a business to sell locks. It is not surprising that he may open a fashion shop, as long as he can really make money and develop.
Therefore, it is more dangerous for some entrepreneurs to take the initiative to join another industry in order to be entrepreneurs.
Because if you start a business, the company will have expenses, whether it can make money or not. The initial venture capital fund may not be able to cope with such a long time. Many small-scale venture capital investments are closed without knowing their major.
Therefore, if you really want to start a business and want to be more confident, you must be more familiar with an industry, and don't just rely on imagination, drive and ideas. If you really want to devote yourself to a career, you might as well quit your job first, work in this industry for a year and a half, and find out the familiar behaviors before opening. Although it takes time, it is better than spending money after opening.
Many entrepreneurs have the idea of starting their own business because they are familiar with a major. However, it should be noted that not every industry can start a business, and not every industry is a good time to start a business. If entrepreneurs think that there is a career to develop, they should boldly put it into practice. The step to put it into practice is not to start a business right away, but to collect information and make all kinds of preparations first.
If an entrepreneur is fully prepared, his confidence and momentum will naturally be higher; On the contrary, it is easy to get discouraged.
Study people's thoughts and needs
The so-called opportunity or opportunity is, in the final analysis, a situation. Although we don't deny that there are plenty of opportunities and opportunities everywhere in the real society and real life. But at the same time, we should also see that opportunities and opportunities are not something that anyone can just reach out and seize. This is because opportunity is a kind of situation, so it has such a feature that it can become an opportunity under certain conditions, but it will not become an opportunity as long as the conditions change. Everything has a certain chance. It's just that opportunity is like a ghost. He came and left when he was talking. It's really a hurry. Moreover, whether it is an opportunity depends entirely on the opportunity. It is an opportunity within a certain period of time. If you miss an opportunity, it is no longer an opportunity. Valuable in one period, but worthless in another.
Seizing the opportunity is really not an easy task. It is a fact that it is difficult to seize opportunities, but it does not necessarily mean that opportunities cannot be seized. Because in real life, there are countless people who have achieved great success because they have seized the opportunity. There are countless examples of this. So, don't be too pessimistic because the opportunity is difficult to catch, but believe that you can catch it. So, how can we seize the opportunity? Of course, to seize the opportunity, you need to have the ability to seize the opportunity and strive to improve your ability to seize the opportunity.
How can we improve our ability to seize opportunities? In order to improve our ability to seize opportunities, we should study people's ideas and needs.
What is the relationship between studying people's thoughts and needs and improving our ability to seize opportunities? On the surface, it seems that there is not much connection between the two, but they are very close in essence. One of the abilities to seize the opportunity is that you should be able to make all preparations before the opportunity comes, so that the opportunity will not slip away before your eyes. Studying people's thoughts and needs is actually a preparation to seize opportunities, and it is also an important lesson to improve the ability to seize opportunities.
The reason to study people's thoughts and needs is because all opportunities are generated by people's thoughts and needs. Without people's thoughts and needs, there is no chance. The real world is a people-centered world. If you leave the master of the real world-people, then the world will become meaningless. Therefore, those so-called successes must also be successes in the world. Without people, there is no success. Therefore, if we want to seize the opportunity of success, we must make a fuss about people and look for opportunities in people's thoughts and needs. If we can pay attention to people's thoughts and needs, I believe we can find many opportunities, and then further seize these opportunities to achieve our own success. Therefore, it can be considered that only by studying and understanding people's thoughts and needs can we knock on the door of opportunity and the god of luck will wave to us.
Opportunities only favor those who are prepared. Studying people's thoughts and needs can be said to be an eternal truth to discover and seize opportunities. As long as you can apply this rule, you can always find opportunities and seize them. Studying people's thoughts and needs is the key to finding opportunities and seizing them. If we want to seize the opportunity of success not only in business but also in other fields, we must study people's ideas and needs. As long as you can study people's thoughts and needs conscientiously, you will certainly seize the opportunity of success.
Keenly grasp the pulse of society
Whether you are keen on making money or not, you should keep close contact with society, which is the most basic condition for survival. Or you have the following experience: you think you already know this society very well, but one day walking down the street, you are surprised to find that everyone you meet is wearing some clothes that you think are outdated; Or go to the teahouse and hear a spoken language that you just don't understand; Or find that everyone in the company is playing with things you don't understand. All these situations seem to be "suddenly" popular, and there is a tendency to spread. In an instant, everyone was fascinated by it and eager to follow suit. In fact, this is a model of social trends. At first, it has the characteristics of concealment and invisibility, which is not easy for ordinary people to detect, but people with keen sense of touch can see it. Some social trends will even affect the rise and fall of certain industries.
For example, with the development of technology, computerization of clothing industry is inevitable. But it will make some technicians face the fate of being replaced by computers or machinery. If you know how to learn computer knowledge as early as possible, you may avoid being eliminated.
Understanding the new social trends, so as to grasp important information and make use of it is absolutely beneficial to our own development.
Make a fuss about the right time and place
There is an old saying in our country: "If you don't serve the weather, there will be no money;" If you don't take advantage of location, the warehouse will be unprofitable. "This old saying means that whether you are doing business or farming, you should make a fuss about the right place and the right time. You can't get wealth if you don't know the right place and the right time in business. If you don't know the right time and place, you will get nothing. If it is applied to what we call starting a business and seizing the opportunity of success, this old adage can be understood as follows: when starting a business, if one wants to succeed in his career, he must be good at making use of his own unique environmental conditions, seize the opportunity at the right time on the basis of standing on and making good use of his own unique conditions, so as to achieve his own career success. If a person wants to seize the opportunity of success and succeed in his career, he must learn to seize the opportunity and make a decisive attack when it comes. He must also learn to make full use of the advantages of geographical location and other environments to create opportunities for himself and then succeed.
Making a fuss about the right time, the right place and the right people is the key factor to seize the opportunity, which is determined by its outstanding characteristics. So what are the outstanding characteristics of opportunities? First, it has fleeting timeliness, which is what we often say: "Now is now or never.". This characteristic of opportunity determines that once it appears, you must be able to seize it. If you can't catch it, it will fade away quietly, and we can't hope it will appear again. Therefore, those who can successfully start a business, once they find such opportunities, will develop and use them as quickly as possible. On the contrary, those who are difficult to succeed in starting a business are so numb to the arrival of opportunities that they don't understand that opportunities are so timely that they disappear from their faces in vain, so that they lose their most precious wealth and finally regret it.
The purpose of doing business is to sell the goods as soon as possible, so as to speed up the capital turnover. The faster the capital turnover, the more money you can earn. Long-term backlog of goods in their own hands, will affect the capital turnover, but also pay extra inventory. Moreover, he can never make up for the loss caused by missing the opportunity. Anyone who wants to seize the opportunity of success must make a decisive attack when the opportunity comes and never let it slip away in front of him.
In addition to timeliness, opportunities also have a very prominent feature, that is, the environment is strong. In other words, any opportunity will be restricted by the environment. In one environment, it may be an opportunity, in another environment, it may not be an opportunity. Therefore, when we seize opportunities, we should also consider the impact of the environment, cultivate the ability to seize opportunities or create opportunities according to local conditions, and make opportunities a ladder for our entrepreneurial success.
It's still the old saying "Man proposes, God disposes". Of course, the human factor is the most important factor for the success of entrepreneurship, but anyone who doesn't work hard to succeed in entrepreneurship is whimsical. But when we strive hard, we should not ignore the importance of the right time and place to success. If you can make a fuss at the right time and place, you will get twice the result with half the effort.
Study the hot spots of current society
With the development of society, hot spots will emerge one after another. As long as you pay attention to observation, there are hot spots and public topics around you. After 1990, hot spots such as bidding for the Olympic Games, Asian Games, Hong Kong's return, football, stocks, real estate, etc. will continue, and your city and community will also have local hot spots, such as holding flower parties, beer festivals, tourism festivals, economic and trade fairs, bidding for a sanitary city and other hot spots and public topics. For politicians, hot spots are symbols of political achievements and social prosperity; For ordinary citizens, the hot spot is the scene, the excitement, and the topic after dinner; For savvy businessmen, the hot spot is business opportunities, and it is a profitable project and theme. Catching hot spots can make money. At the same time, we should also pay attention to the prediction and discovery of potential hot spots. We need to find something and get ready before the hot spot heats up completely. When others don't find business opportunities, you can find business opportunities, even better.
Take out a pen and paper, list the current social hotspots and potential hotspots you feel, and see if there is realistic and potential demand in the market related to hotspots. This is the focus of your money.
Study the change of life rhythm
With the accelerated pace of modern life, more and more people have accepted the values of "time is life" and "time is money". A fast-paced lifestyle will inevitably generate new market demand, and buying time with money is the choice of modern urbanites. Smart businessmen will see this and start all kinds of businesses to meet people's fast-paced life needs. For example, in terms of diet, there are convenience foods and various fast foods, and the market potential is very huge. China has a large population. With the improvement of people's living standards and the acceleration of life rhythm, it is inevitable to require more varieties and quantities of fast food and better service quality. This kind of market expansion still has a lot to do. In terms of dressing, due to the accelerated pace of life, people prefer casual, natural, comfortable and simple clothes, and wear less formal suits on informal and important occasions; In business, it has become a reality that people who get rich first own private cars. The rental industry has developed from cities to rural areas, and the business prospects around the transportation and automobile supplies market are very broad; With the rapid rise of the communication industry and the continuous updating of various communication tools, the demand for goods and services in this area will continue to increase.
In addition, we can also carry out some services around the fast-paced life, such as housework hourly workers, maintenance workers, property management services, express delivery services, door-to-door garbage collection, telephone shopping orders, appointments for door-to-door beauty salons, medical care and so on.
You can think about the acceleration of the pace of life, people's food, clothing, housing and transportation, and life services in detail, and then take out paper and pen to write a relevant catalogue for making money. After studying the changes of people's lifestyle, people have solved the problem of food and clothing, and more consideration is given to enjoying life and pursuing perfection of personality. Around people's way of life, the change of life concept will produce more new market demand.
Everyone has a love of beauty. First of all, the pursuit of their own beauty, hoping to be young forever, chic and beautiful, which is most prominent among young women in cities with higher incomes. They need all kinds of beauty products and services. Of course, besides women, men also love beauty. It is nothing new for men to use beauty cosmetics and enter beauty salons. Not only young people love beauty, but also old people love beauty. People not only pursue their own beauty, but also pay attention to their own beauty, such as clothes they wear, things they use, rooms they live in and so on. Make a fuss about people's pursuit of beauty, and you will find that the market potential is huge.
At present, good health is everyone's good wish, and people's pursuit of health will go a long way, such as various gyms, health clubs, table tennis halls, bowling alleys and so on. With the improvement of people's living standards, the demand in this area will increase.
People's material life is rich, and naturally they need a colorful spiritual life. Providing people with colorful and elegant spiritual and cultural products and related services is also forming a new industry. With the implementation of weekends and the increase of holidays, people's leisure time increases, and more and more people leave their homes, go abroad and go to the outside world. Related tourism business and product development prospects are also very broad.
In short, with the development of society, people's life concepts and lifestyles are gradually changing. Learning to study the actual needs and potential needs brought about by changes is the focus of your money.
A keen insight into industry trends
Knowing the development trend of all walks of life can help you build your own business. If you can predict the impact of an industry change, you can grasp the opportunity to make money accordingly.
For example, it was not popular to wear famous brands in China a few years ago, but the company that first launched a series of famous brand products finally succeeded through systematic publicity and promotion, which had to admire the company's unique vision.
The trend is influenced by many factors, such as social atmosphere, economy, family structure, population, personal preferences and so on.
In the era of information explosion, everyone urgently needs to know and learn computers, so more and more schools teach computers and tend to be specialized.
Every new technology is produced because of this demand. For example, the emergence of ATMs is because bank customers are unwilling to waste time to eliminate waiting. For banks, ATMs not only reduce the workload of tellers, but also facilitate customers' deposit and withdrawal, killing two birds with one stone.
Methods of collecting and using information
In this information society, people can get all kinds of information from newspapers, magazines and other media. But unfortunately, no matter how much information you collect, you may not have what you need. So the information obtained from the media is already late; The information obtained from the computer network is probably the public information that people all over the world can get. All kinds of information you care about in the business field have become worthless after years of use by business people.
So, what information do entrepreneurs really need?
First, the success of starting a business or undertaking has its development process. First of all, we should study hard the experience and skills of successful people. This kind of learning is endless. We should study how successful people get on the career track when they lack funds and credit at the beginning of their business. This is the most valuable and precious information. In addition, the way of life, ideas about the future and personality characteristics of those successful people are also worth learning from entrepreneurs.
Second, the hopes and demands of consumers. Understand the market demand from now on and decide the main direction, which is the preparation for successful entrepreneurship before starting a business. However, this kind of information is not public anywhere, and no one will tell you this kind of information. You have to go to the scene yourself and find it with your own eyes.
It is by no means a waste of time to carefully observe what people in society are doing and caring about. We should always think about our own business operations and get information about creating brand-new products from tiny information.
On the contrary, we must seize the needs of the society before the mass media and make use of our own communication network to make the information of our new products public. In today's information age, even if you seldom use the media to publicize your own commodity information, you can guide your goods and services to success and make the company's operation develop smoothly.