What do you mean an advertisement that doesn't look like an advertisement?
For example, the following article:
The boy fell in love with a girl.
Boys came in after paying the school selection fee, but girls were excellent.
Boys try their best to attract girls' attention.
A week after the start of school, he swaggered into the classroom with his hair dyed yellow, and the class teacher opened his mouth to see him.
The whole class burst into laughter and looked at the head teacher's reaction, but the boys just looked at the girls.
Without looking up, the girl sat quietly in her seat to do the problem.
Later, the boy always answered the teacher in a strange way in class. During the break, he turned up the volume in his seat and told him who he had fought with yesterday. He was scolded by the black-faced headmaster at the flag-raising ceremony for smoking in the toilet.
Every time he looks indifferent, he just steals a quick glance at the girl. But the girl's face is always shocked by a wave.
Finally, he couldn't bear his inner feelings any longer. One night after school, he called a group of brothers under the teaching building. When the girl quietly walked out of the stairs, he confessed to her in a hoarse voice.
The crowd boiled and shouted together.
She was shocked, and her white and slender hands grabbed the strap of her schoolbag.
After a while, she quietly walked up to the boy, looked up and said, my dream is Tsinghua, and I want to wait for you there.
The crowd burst into laughter and the boy blushed.
With his grades, he can't go to junior college either.
He stuffed handfuls of flowers into the arms of the people next to him and squeezed out of the crowd without looking back.
The next day, it was reported that the boy had transferred to another school in another city.
Later, girls always looked at the empty seats in class and couldn't speak.
Three years later, at the door of Tsinghua, she stood quietly, much thinner than three years ago, and stood there with her luggage, as if waiting for someone.
But she didn't know what she was waiting for, so she sighed and walked into the school gate.
Suddenly, a clear voice sounded behind me. Aren't you waiting for me? Why don't you wait?
The girl's tears rolled down and turned around.
The boy dyed his hair back to black and wore a simple white T-shirt and jeans, as if the sun were shining around him.
He walked into Tsinghua handsomely holding her hand.
Later, as a boy's girlfriend, I accidentally asked, where did you go to school that year, and how did you do so well in the exam?
The boy said: Hengshui.
This kind of soft writing used to be very popular. In fact, this is an advertisement for enrollment. But why does someone want to forward it knowing it's an advertisement?
From the soft text itself, a person voluntarily forwards it because he likes it.
People like what they like to hear, such as gossip.
If you can write an enjoyable and interesting soft article, in fact, many people are very willing to forward it to the circle of friends.
Why are you willing to forward soft articles to friends?
This is a simple English advertisement.
Because of superiority!
A person's life, are in pursuit of superiority!
Sense of superiority is the source of his struggle, otherwise how can anyone compare? Why is the price of a mobile phone high or low? Why are there people in the circle of friends? In the final analysis, it is superiority.
What's so shameful about soft writing?
Because it loves it! (This means that I am an interesting person)
What's the point of going to the gym?
Because I am a self-disciplined person!
(It will give people a feeling of positive energy)
What's there to cry about eating?
Because I have a good life!
(unlike you people who eat takeout every day)
Therefore, if you can give people a sense of superiority, then someone will take the initiative to help you advertise. Look at the people in the circle of friends who buy iphoneX. ......
Then how to write soft articles?
Just tell a story!
Start:
Uncle Wang next door is a legend in our region. I heard that there is not a woman in this world that Uncle Wang Can can't catch up with for a day.
If so, two days.
Some people say that he is Tian Boguang of the legendary swordsman.
Some people say that he is Yin Zhiping among the condor heroes.
Whether you are gentle or arrogant, whether you are a gold digger or married.
As long as he has a crush on a woman, he never fails to approach her.
Someone asked Uncle Wang how he slept with countless people.
He took a deep breath and said to the king of hibiscus simply:
In Bohemia, there is sincerity, retreat and defend, advance and attack.
If the other party refuses, it is a joke.
If the other party accepts it, climb up the pole.
Uncle Wang lived in his girlfriend's house when he was young and bought more than a dozen suites in the city center. According to the current house price, he has already had money and leisure. When people around him thought that Uncle Wang would continue to wave like this, he unexpectedly married a woman. ......
This woman is Aunt Lu. She is plain-looking and frank-minded. Compared with any of Uncle Wang's ex-girlfriends, she is the ugliest.
Many girls follow Aunt Lu every day and ask her how to marry a local tyrant. After all, she is too tired to go to work. .....
Aunt Lu was tired of listening to it and told what she had learned under everyone's hard work:
If he is the seed of love, you take off your clothes;
If he reads countless people, you are by the fire.
One day, I went to ask Uncle Wang how to pick up girls. After all, it is very tiring to use your hands every day.
Uncle Wang touched my head and said like a pet:
In a complex society, simplicity is good for you. This truth is the same as South Road Yiquan. Shampoo, facial cleanser and shower gel are combined into one, and the skin care effect is good.