Taobao Cool Sports City, as a professional shopping guide platform in the outdoor sports field under Alibaba, gathers professional outdoor sports players to ensure quality and authenticity, and promises worry-free return service. At the same time, Taobao Cool Sports City recommends high-quality products with strong trust to consumers through the production of professional sports content by players, and creates a brand-new personalized professional platform based on the preferences of players and consumers.
Compared with other similar vertical sports platforms, Taobao Cool Sports City has many unique advantages, which enables it to quickly attack the city in the field of outdoor sports. In April of 20 16, the brand of Taobao Cool Sports City was established. Only one and a half years later, by June of 20 1 17, there were already more than 10,000 branded businesses in Taobao Cool Sports City.
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Advantages of Taobao Cool City:
1, strong platform guarantee, with the help of Alibaba retail platform (Taobao, Tmall, Juhua) resources, Taobao Cool Sports City effectively integrates the sports industry chain.
2. Shopping guide has obvious advantages. It grows on Taobao platform and naturally has a strong shopping guide attribute. At present, vertical sports apps on the market are making efforts to guide shopping, but there is a general lack of e-commerce genes, which is Taobao's strongest advantage. Taobao Cool City relies on Taobao platform and naturally has strong shopping guide ability.
3, the ecology is richer, and there are naturally more people and concerns in the pan-sports ecology, which is more conducive to expanding the influence of new sports stores and enhancing the attention of special events.
Why did Phoenix Net-Taobao Cool City "win" over 10,000 brand merchants?