Many companies hold opening ceremonies or anniversaries. These activities are good opportunities for us to meet new friends and expand our social circle.
Miss Chen has a client who is the boss of a company. One day, her client called her and said that the day after tomorrow was the anniversary celebration of their company and wanted to invite her to attend. Miss Chen was very happy and asked what she could do to help. The boss thought about it and said to her, "Maybe there were more guests coming that day. If you can, you can help entertain guests. " In fact, the boss called Miss Chen only because of her warm and steady public relations ability.
Miss Chen certainly can't miss this opportunity to expand her network resources. On that day, she dressed up and went to that company early to help the boss receive. On this day alone, she exchanged business cards with more than 100 people from all walks of life who came to congratulate her, and they all left a good impression.
Mr. Xu learned from the newspaper that a real estate company will one day hold a grand opening ceremony for a high-end property owned by the company. Mr. Xu then thought that there would be many buyers present to see the house and make reservations. This opportunity to expand network resources should not be missed. He also arrived at the scene on time and participated in the opening activities organized by the organizer as an active property buyer. He was ecstatic when he saw the car parked in the street stretching for hundreds of meters. On that day, in the name of whether the property is worth investing, he discussed and communicated with many property buyers, established a good relationship, and really got to know many business owners.
These two examples show that actively participating in the opening ceremony or anniversary activities of some client companies can effectively expand our circle resources.
Product briefing, press conference, promotion meeting site
Many famous enterprises will hold new product launches, technical launches, marketing meetings or roving exhibitions at some time. This is an excellent opportunity for us to meet the top people in an industry.
Mr. Zhang wants to buy a notebook computer recently, and is comparing and choosing among various brands. He has a good friend who is engaged in sales in this field. One day, his friend called him and told him that a big international company would hold a new product exhibition in a hotel one day and asked him if he was interested in attending. Of course, Mr. Zhang readily promised. Because he knows that attending such a meeting can not only directly understand the recent development trend of foreign IT products and technologies, but also make many new friends in the IT field. This is killing two birds with one stone.
Mr. Zhang arrived as promised. At the conference reception desk of the hotel, after receiving the relevant information, he first exchanged business cards with the organizers and receptionists. He could have entered the meeting and taken a seat. However, he made some new friends at the reception desk in the name of waiting for others. On that day, he gathered more than 60 IT professionals on and off the field.
On this day, Mr. Zhang not only learned the latest computer knowledge and technology development trend, but also made many friends in the IT field, which laid the foundation for his future career.
Exposition and exhibition site
With the development of commodity economy, various expositions and fairs are held continuously. Such as automobile trade fairs, clothing trade fairs, food trade fairs, real estate trade fairs and so on. Among them, exhibitors and some consumers may become our best human resources.
The International Mechanical and Electrical Products Expo will be held soon, and Ms. Liu and her marketing team members are quietly preparing for the success of this grand event. Most people think that mechanical and electrical products are far from people's daily lives, so they don't care. Ms Liu is just the opposite. She thinks she is a person's job. What she needs is to know those who are engaged in the production and sales of mechanical and electrical products, not specific products. Therefore, she will not give up such an opportunity.
That day, she and her marketing team members came to the meeting early. They collected all kinds of information at the venue and exchanged business cards with the exhibitors in charge of the city before each booth. On this day, although they worked hard, they visited all the mechanical and electrical products manufacturers in the city in the same place. Its working efficiency is incomparable at ordinary times.
A senior dance in a star-rated hotel
Entertainment places, especially high-end entertainment places, are often frequented by people of the leisure class. The premise of leisure is money. From the marketing point of view, rich people are of course our important high-quality development targets.
Before joining the insurance company, Ms. Ye was a literary and art worker and studied international standard dance. She often goes in and out of the banquet hall of a five-star foreign-related hotel in this city to spend a wonderful night with senior people in the shopping mall. As a result, she met many famous businessmen.
Strictly speaking, Ms. Ye is not a dancer, but a publicist. Her ideas have also solved some business problems for those rich people. Those business people are close to her and respect her. Later, many of these people became her big clients. As a result, Ms. Ye has established an unbreakable network of contacts and resources. For her, advanced entertainment, socialization and insurance marketing have been integrated into one, which is endless fun.
Cocktail parties, tea parties and seminars
To some extent, each of us should be a social activist. We should not only care about our own career, but also be highly sensitive to current politics, social hotspots and public affairs. I often communicate with some experts and scholars.
The new year is coming, and some academic groups and associations often hold some tea parties and receptions in order to sum up the work of one year and plan and deploy the work of next year. Mr. Ma is one of the invited members.
Mr. Ma doesn't belong to any NGO, but he just has a habit of writing for the local newspaper. Because he is engaged in marketing, most of his articles are related to sales, so the newspaper listed him as a correspondent representative of the industrial and commercial circles. Mr. Ma often goes to the newspaper office and attends the monthly press forum. Therefore, through this channel, he not only met many newspaper reporters, but also met many celebrities from all walks of life in this city. Some of these people, after a period of time, unconsciously became his customers.
Mr. Ma studied macroeconomics before joining the company. When China just joined the WTO, there was a wind of joining the WTO all over the country. Mr. Ma took this opportunity to contact the newspaper, hoping to run a column. The idea coincided with the newspaper and was immediately agreed.
In order to run this column well, he invited some local experts and professors in the name of the newspaper, held a forum in the newspaper and invited them to contribute. After a month or two, he met many experts. In the end, not only did the column succeed, but most of these experts became his loyal customers.
Attend a friend's wedding or birthday party
Generally speaking, it is the most important thing to attend the wedding of friends, colleagues, classmates and neighbors and help do something in it.
Xiao Wang is a college student majoring in public relations. After graduating last year, he joined his present company. When he first entered the company, he realized that people around him had to know what he was doing as soon as possible. One day, his neighbor held a wedding at home and asked him for help. The host opened 30 tables of banquets, but Xiao Wang took this opportunity to wrap his business card and the company's product leaflets in red paper and send red envelopes to each guest to congratulate him. After those guests came home, five or six people really called him to ask about the relevant matters. Three of them became his customers, and one of them was the boss of a company, an extraordinary big customer. Since then, Xiao Wang has established a long-term business relationship with this customer.
Funeral scenes of social public figures
Expanding circle resources in funeral homes sounds incredible, but it is really effective. If you attend the funerals of some local public figures, you will find that it is really a gold mine of contacts.
Mr. Zhao of the insurance company usually likes dancing and writing. That day, he suddenly saw a black-edged obituary in the newspaper, saying that Dong Lao, a famous writer in this city, unfortunately died of illness. Mr. Zhao had listened to the lecture of this old-timer before, so he decided to go to the funeral home to attend the mourning ceremony.
He thought that Dong Lao was highly respected in the literary world of this city, and there must be many people attending the mourning ceremony that day. Why not take this opportunity to build network resources? On the other hand, people must have a heavy heart when they go to the funeral, so it is not convenient to talk about insurance on that occasion.
So, he thought of a way. He used the computer to produce some very exquisite personal publicity materials, including insurance marketing performance, personal honor and so on. Then I went to the stationery store to buy hundreds of big envelopes and put these materials into each big envelope.
He sent an envelope to everyone who attended the farewell ceremony. Those people don't know what's inside, so they put it away very carefully.
Mr. Zhao has only one purpose: to sell himself. He knows that because some people in the field of insurance marketing are dishonest at present, the reputation of insurance has been smashed a lot. The most important thing now is to establish your own personal brand image and develop your own network resources by word-of-mouth effect.
He achieved his goal. Because there are many high-class people attending the funeral, they don't contact with the outside world at ordinary times, or their homes are strictly controlled, and the average insurance salesman can't find it at all. Mr. Zhao is the first person to sell himself to them in this way.
In order to fully illustrate that it is really effective to develop personal resources in funeral homes, let's give another example. This is a marketing story that Mr. Meng introduced to you in the book "Big Policy Sales".
"On one occasion, I attended a client's funeral. At the funeral, I exchanged business cards with other guests. After the funeral, everyone left, but I stayed to prepare for the next funeral. The object of this funeral is a person who died of cancer, and a large part of the guests are business executives or leaders of state organs. One of the guests asked me about my relationship with the deceased, and I said I didn't know him. As soon as this was said, the guests were surprised. So I exchanged business cards with him. In the process of communicating with him, I talked about my late client and the amount of insurance compensation. Then I talked about what my deceased would be like at home after he died if he didn't buy insurance. I systematically explained the insurance knowledge of these guests in this case with beautiful targets and terrorist targets. Because the case at hand is the most convincing. So I created customer demand, and there is no doubt that a large part of these customers bought insurance from me and became my customers.
"On another occasion, one of my students attended Zhao's funeral, an old man who was a late bloomer in the entertainment circle. Zhao's sketch shows are enjoying high ratings, and her "Dad" is especially respected by the younger generation in the entertainment industry. The funeral was attended by star-rated film and television music celebrities, including stars from Hong Kong and Taiwan provinces. A few days after attending Zhao's funeral, my student received a phone call. That is a famous movie star. He said to my students,' I want to buy insurance because I don't know other insurance salesmen in Beijing. Please do me a favor and I'll leave it to you after the physical examination!' In addition, a star bought insurance with a premium of more than 200 thousand at once, which also contributed to this. "
Advanced training class
Usually pay attention to attend some high-end training courses or seminars, so that you can learn some new knowledge and further understand the trend of the industry. The most important thing is to make more important friends and expand your contacts.
Training courses or seminars such as adult education are different from college-style formal education. People who usually attend training courses or seminars have gone out to the society and have their own careers or occupations, and most of them are people who work hard and want to achieve something.
For example, in the second enrollment brochure of the "Advanced Seminar for Outstanding Women" of a famous university, the enrollment targets are clearly: "successful female entrepreneurs, female white-collar workers, female executives of state enterprises and institutions, urban female leisure people and freelancers".
"The students of our seminar include industry elites from many fields across the country." According to the organizer of the seminar, among the first batch of students, the wife of a city mayor, the president of a bank, the host of CCTV, and the general manager of a large shopping center are all among them. Half of them come from other provinces and cities, and they usually need to "fly" in class.
"In fact, the mutual attraction between students and the broadening of their horizons are also one of the reasons why this kind of seminar is optimistic." The person in charge of a well-known quality training school in Beijing said that it is easy to meet more elites, find opportunities for business cooperation and expand their contacts, which has become a major advantage for the seminar to attract popularity.
With the increasing popularity of charging, training is no longer just about learning knowledge and upgrading skills, but also derives many additional functions, the most striking of which is to form an alternative "circle of people". Think about it. If you are not careful, bosses and executives from all walks of life will become their classmates and friends. How big are the hidden business opportunities? So more and more people attend the training and go straight to the "circle".
Moreover, as students participating in training and learning, peers can exchange work experience, discuss industry trends and learn more about the industry. This information will be very helpful for you to make the right decision and develop your career. Even if they are not peers, it is very beneficial to communicate with each other. Maybe he will be your customer. At the same time, he may also bring you what you are looking for. These parties can cultivate deep friendship.
The CEO advanced seminar held by a provincial Jiaotong University attracted many such people. Liu Min, a student in the sixth training course, was originally a doctor, but he has participated in nine such training courses in succession. In this regard, he bluntly said: "One of the reasons for attending such training courses is to be attracted by its huge and high-level interpersonal network. For business presidents and executives, sometimes connections are more important than knowledge! " Teacher Chen Quanfeng of the School of Management also told reporters that most of their students are holding the mentality of learning knowledge and accumulating personal relationships. If someone in the class is not tall enough, other students will express their dissatisfaction. Knowing the students' mentality, the hospital consciously and strictly controls enrollment. Generally speaking, only people above the level of vice president of enterprises are eligible to participate in this kind of training.
When someone invites you to attend a training class or seminar, you must attend with an open mind and a positive attitude. Attending a training class or seminar may require you to make some investment, but you will benefit greatly from investing in study and training to improve your interpersonal and social skills. The most expensive thing in the world is time, and the cheapest thing is study. If you haven't attended any seminars yet, you might as well have a try. It might be very helpful to you.
bowling alley
Who often goes to the bowling alley? Ordinary people only play mahjong and chess at home. In addition to young people, only people with certain economic strength and certain taste in life will often patronize those high-end entertainment places.
There is a bowling alley not far from the company where Mr. Liu works. Usually, the team will choose which bowling alley to go to when organizing group entertainment activities. He was not good at bowling when he first entered the company, but after playing with his colleagues several times, he fell in love with it. In order to improve his level, he signed up for the training class organized by the bowling alley.
Planting flowers and flowers is indeed intentional, but it is unintentional. He met many bowling fans in the training class, most of whom have certain taste. Teacher Liu learned that the reason why they want to learn to play bowling is because bowling is a combination of sports and entertainment, which has the functions of strengthening the body and nourishing the heart. On the other hand, bowling is an elegant entertainment, so it has become a social activity. Only by learning well can we communicate with others.
It turns out that there is such a gold mine hidden in the bowling alley. He became good friends with his classmates and often invited them to play some games when he was free. Finally, some of those students were "beaten" into customers by him.
swimming bath
People who often go to the indoor swimming pool to exercise must be healthy people. Such people not only have leisure time, but also cherish and attach great importance to their own lives, and to some extent recognize the concepts of nutrition and fitness.
In addition, the indoor swimming pool is a place for leisure sports activities, and we can also see many young people and avant-garde middle-aged people.
Expand your circle, often go to the indoor swimming pool and become a frequent visitor there, and naturally you will know and make all kinds of friends.
An indoor swimming pool has recently opened near Mr. Zhang's residence. In the evening, many people go swimming there. People go to the swimming pool to cool off in summer; In winter, when people go to the swimming pool, they can take a bath besides exercising. In spring and autumn, people can have fun in the swimming pool.
Mr. Zhang is no exception. Every night after 8 o'clock, he will go swimming in the swimming pool for an hour or two. After a long time, he found it easy to make friends here.
For example, some people who can't swim well will appreciate this convenience as long as you take the initiative to help them correct their posture. Once, a little girl swam to the deep water area and suddenly her leg cramped. It happened that he was not far from the little girl. So he jumped down three times and two times and saved the little girl who was in a hurry. Her family is very grateful. Another time, a man's locker was opened and his clothes were stolen. He gave one of his clothes to that man in embarrassment. Mr. Chang never imagined that this man was still the big boss driving Mercedes-Benz. From then on, they often went swimming together and became friends after a while.
fitness room
Nowadays, some young people and middle-aged people pay more and more attention to their bodies, not only physical quality, but also body shape. Gymnastics has become popular in big cities. Most people who take part in fitness activities are "leisure class". They have both money and leisure, and it is a good place to expand their circle.
In addition, we can also see professional models, bodybuilders, PE teachers and dancers in the gym, who are often our high-quality development targets. When Ms. Lin reached middle age, her body began to get fat. In order to lose weight, she signed up for a women's fitness training class.
In the gym, she met many people who were basically similar to her. These people include managers of large companies, bosses of small enterprises, government civil servants and university teachers. Ms. Lin suddenly discovered that this is a treasure house of personal resources. So she dealt with the students in the fitness class consciously or unconsciously. When women walk together, they often have endless household words, such as what businesses have dismantled, what products have been discounted, what brands of skin care products are the most effective, and what new clothes have come on the market recently, and so on. After a long time, Ms. Lin gradually narrowed her personal relationship with these students and opened the door for her work.
There is also a Ms. Wang, who has been doing marketing for a while and is afraid of difficulties. Visiting customers day after day, thirsty to sell products, but also facing the indifference and rejection of customers. Persuaded by her husband, she stopped going to the morning meeting and passed the time at home, sometimes going to the women's fitness club at night.
Ms. Wang, who graduated from an art school, is naturally good at singing and dancing. After only a few days in the women's fitness club, she became a man of the hour there and made many girlfriends. It is these girlfriends that provide the stage and access for Ms. Wang's works.
Since then, Ms. Wang's career has opened up a new world. She quickly got rid of negative boredom and began to embark on the road to success. At the same time, she also deeply understands that the reason why her best friend accepts her and trusts her is entirely because of her professional artistic expertise. As the saying goes, "the effort inside the poem is outside the poem", sometimes, specialty products are also a unique marketing skill.