First, the top ten online celebrity brands
Top 10 Internet celebrity brands: merrick, keep, Red Rabbit, Xiaoqiao, Xiaojin, Beast, walkingpad, Moby, Westinghouse and Xinyou.
Second, traditional Internet brands.
Traditional Internet brands: Jianyi, Yibao, Li Jiujia, Uber, ad, You Mei, Yi Jikang (closed down), Qimaisi (closed down), Qiang Hui (closed down), Snyder, goldsmith, etc.
Comments: The above-mentioned network celebrities and Internet brands are all Amoy brands (that is, e-commerce brands, which are produced with the development of e-commerce trends, and are produced in China, only sold online, without physical stores). Treadmills can be seen online, and more than 70% of them are Amoy brands. The advantage of Amoy brand is that the price is very cheap. Treadmills below 2000 yuan on the market are all Amoy brands. The shortcomings are also obvious. No brand history experience, no perfect after-sales service system.
Third, the top ten domestic brands
Top ten domestic brands: IPAS, Shu Hua, Good Family, Brother, Orrit, Xianghui, Xia Jun, Evergreen, Yingde, upstart, Omar, Wellcome, etc.
Comments: Domestic time-honored brands refer to domestic entity manufacturers, most of which have been operating since the 1990s. They have rich historical production experience and perfect product system. These manufacturers vary in scale, some are listed companies, and some only make a few series of products. There are physical stores all over the country, but because of the price, the sales of online stores are generally not very high. These brands often invest a lot of money to build factories, develop products and set up physical stores. Most people pay more attention to quality. Although the overall quality is uneven, it is better than Amoy brand products, and some brands have been sold all over the world. Because the domestic fitness equipment market started late, the overall quality of these brands is still not as good as that of international first-line brands.
Fourth, international high-end brands.
International high-end brands: Ai Kang ICON, BH, Reebok, Nordisk, Daiyu, Zheng Lun, Stella, Qiao Shan, lifetime of Lai Shi Bang, etc.
Related: Top Ten Global Fitness Equipment Brands
Comments: International high-end brands often have decades or even hundreds of years of brand history, strong R&D strength and technology precipitation, R&D and production account for most of the expenses, leading the whole industry in product innovation. The price of treadmills is usually more than 4,000 yuan, and some low-priced models are around 3,000 yuan (generally not lower than this price). The overall quality is better than that of well-known domestic brands. At present, Stra and Daiyu are imported from Taiwan Province Province. Except for a few imported machines, most other brands have been localized. However, due to the different production and design standards, the products of international first-line brands are better at the same price if they have the consumption power.
Verb (abbreviation for verb) top international brand
Top international brands: Technogym technogym, Li Jian Lifefitness, Bique, STAR TRAC, etc.
Comments: This part of the brand positioning is very clear: only high-end products, based on the needs of high-end families and high-end gyms, work hard on product design and workmanship, and some even provide personalized fitness services. The price is basically 30,000 yuan, and the quality and performance of products ranging from100000 to100000 are impeccable. Some machines have a service life of more than ten years in the gym, which can be called "endless treadmills". These brands are the first choice for high-end customers and can meet the high-intensity training needs of high-end families, gyms and even professional sports teams.