What consumption has fitness become?

Hello, my friend! Let me answer for you: the fitness industry with an annual output value of more than 30 billion US dollars is one of the fastest growing industries in the world, and it is called the sunrise industry. With the development of China's economy, since the end of 1990s, the sports and fitness industry in China has developed vigorously, and the number of fitness clubs has increased geometrically. An SARS epidemic in 2003 made "inviting people to eat is better than inviting people to sweat" a classic. "Cherish life and care for health", busy modern people flock to fitness clubs and start fitness ... The consumption of China urban residents for personal fitness is increasing by 30% every year, which is significantly higher than the global average of 20%.

The growing fitness market has attracted countless "investors" who are eager to dig gold. In 2002, clubs of all sizes competed to start business, which set off a massive "fitness storm". According to statistics, at the beginning of 2005, there were about 12000 health clubs in China, and there was one health club for every 10000 people in China. The rapid expansion of the fitness market has brought great business opportunities to the fitness industry.

As we all know, although the fitness industry is recognized as a sunrise industry, in the current fitness market in China, most fitness companies do not have technical advantages, and even lack the minimum business philosophy, service philosophy and operation mode. Especially in the service with a profit of more than 90%, the lack of brand advantage, lack of technology, lack of personnel, irregular management, high operating costs and difficult profitability have become the bottlenecks restricting the development of fitness clubs. How to break through this bottleneck and get rich returns?

In order to promote the healthy development of the sports fitness service market, we should carry out unified and standardized management of sports practitioners, so that relevant practitioners can have standardized professional quality and skills, thus ensuring that the majority of fitness enthusiasts can get safer, more scientific and more professional fitness services. Hong Kong Sports Coaches Association (HKSCA) is a member of many international fitness associations, such as International Fitness Mass Sports Association (TAFISA), International Health and Sports Clubs Association (IHRSA), International Yoga Alliance Association (IAOYU), International Yoga Association, American Fitness Association (AFAA), etc. It is also a designated training institution for senior private education in many fitness institutions, such as Hong Kong Fitness Club and Fitness First Fitness Club. As a first-class training institution in Asia, our association has broken through the single training mode taught by most training institutions. In addition to the theoretical knowledge of fitness, it also provides students with training including nutritious diet and injury treatment, personal training and sales, and arranges practical courses for students. Committed to building a first-class fitness instructor and member sales elite with first-class technical level, advanced teaching methods and strong sales ability.

The fitness industry is developing rapidly ~ Many fitness instructors were introduced to China from abroad without a license, and now they are very popular all over the world. It is very popular among fast-paced and nervous urban people. Fitness entered China in the late 1980s, and really became a popular mass fashion movement in the late 1990s. With the gradual popularization of fitness, some practical problems are also emerging: fitness, as a highly skilled fitness project, requires relatively high professional coaches, otherwise it will easily cause physical injury. Therefore, people in the industry call on the public to be cautious when choosing fitness. Fitness instructors should also have professional skills before they can take up their posts. In the investigation, the reporter learned that because China has not included yoga and Pilates in sports, it is far from obtaining the qualification certificate issued by the state, which means that the certificates held by the fitness industry are all "folk" origin. The fitness coach market is mixed and lacks supervision; There is no way to judge the quality of training, and there is no authoritative department to define the "gold content" of certificates.

There is a gymnasium in a city. In particular, working-class and white-collar workers have joined the fitness army for the purpose of fitness, body shaping and relaxation. Driven by huge interests, fitness clubs have mushroomed. However, incongruously, the quality of fitness instructors in major fitness venues across the country is uneven, and incidents of bodybuilders being injured due to improper practice also occur from time to time. Our reporter learned in the Sports Bureau that because the relevant state departments have not started the relevant qualification certification, the fitness instructors who are active in the country at present do not have the relevant professional qualification certificates recognized by the state, which means that many fitness center coaches will go to work after simple study, or even buy a few CDs or books, and practice at home for a few days. This means that some fitness enthusiasts who lack skills and knowledge directly step into the ranks of fitness instructors.

Fitness has now become the most popular project. With the development of fitness in China, there are many talents in the field of fitness. Under the banner of music and dance fashion, there are more than a dozen certified instructors from the United States and signing coaches from well-known institutions such as Nike and Adidas. We will bring you the most fashionable, international and popular fitness courses. Our criteria for selecting training teachers are: dancing well does not necessarily mean teaching well, and teaching well does not necessarily mean training well. Take this as the principle to strictly review, not excessively. Now a mature fitness instructor training team has been established. I hope my answer will satisfy you!