Step one: listen to those beautiful advertising songs.
1. Lucky.
This song was once the theme song of the movie "Our Youth" and was later used in the advertisement of Uniqlo. Uniqlo's brand concept is "simple, comfortable and natural", and this song coincides with the brand concept. The "little luck" in the song reminds people of their youth, while Uniqlo's clothes make people feel comfortable and natural.
2. "The most beautiful expectation"
This song is the propaganda song of Huawei Mate20 series. The "most beautiful expectation" in the song echoes Huawei's brand concept of "embracing the future and opening a smart life". The intelligent technology of Huawei Mate20 series makes people feel the breath of the future, and the melody in the song makes people feel good expectations.
3. Days Together
This song is an advertising song of China Mobile. The "days together" in the song reminds people of the good times spent with relatives and friends. The brand concept of China Mobile is "connecting the world", and the melody in the song makes people feel the emotional bond between people.
Step 2: Understand the brand story behind it.
1. Uniqlo (Japanese clothing brand name)
Uniqlo is a Japanese brand with simple, comfortable and natural clothes. Uniqlo's brand image is "simple, practical and low-key", so is advertising. Uniqlo's advertisements are generally based on simple scenes and music, which makes people feel comfortable and natural.
2. Huawei
Huawei is a brand in China, and its main business is communication equipment and smart phones. Huawei's brand image is "technology, innovation and quality", so is advertising. Huawei's advertisements are generally based on future technology and beautiful expectations, which makes people feel the charm of intelligent technology.
3. China Mobile
China Mobile is the largest mobile communication operator in China, and its main business is mobile communication services. The brand image of China Mobile is "connection, interaction and innovation", so is advertising. China Mobile's advertisements generally focus on the emotional bond between people, which makes people feel the power of connection and interaction.
final result
Good advertising songs are always pleasant, and the brand stories behind them also make people feel the temperature and strength of the brand. Uniqlo, Huawei, China Mobile and other brands are all conveying their brand ideas and brand images in their own ways. Let's listen to those beautiful advertising songs, feel the temperature of the brand and make ourselves happy!