Only when theory and practice are integrated can it be OK!
Have a strong ability to capture beautiful details, natural creativity, changeable personality, but for design
Constantly pursuing. These are all what designers want. Of course, with a qualified top designer!
Don't waste your time. Only by studying constantly can you by going up one flight of stairs.
I wonder what kind of designer you want to be.
How to be a designer!
Graphic design is a new specialty that has gradually developed in recent ten years, involving a wide range and developing rapidly. Its professional categories include: art design, exhibition design, advertising design, book binding design, packaging and decoration design, clothing design, industrial product design, commercial illustration, logo design, enterprise CI design, web design and so on.
In recent years, the concept of design has been deeply rooted in people's hearts. According to incomplete statistics, taking advertising design as an example, there are thousands of advertising companies registered in Fuzhou, and the demand for graphic design, advertising design and other design talents is already considerable every year. Coupled with the demand of cosmetics companies, printing houses and a large number of enterprises for advertising design talents, the gap of advertising design talents is at least tens of thousands. In addition, with the rapid development of real estate industry, interior decoration industry and other industries, the number of various home decoration companies is also increasing. I believe that the demand for graphic design talents will show a rapid upward trend.
1, junior high school, high school or above, social youth with the same education, hope to have a high salary and an admirable and stable career as a designer. (Those with excellent conditions can be relaxed to junior high school graduation).
2. Have good self-study ability and cooperation ability, have the spirit of being brave in exploration and the perseverance of not being afraid of difficulties.
3, good health, no color blindness, weak color.
In order to ensure better teaching quality, students with no foundation or poor foundation can take basic courses (preparatory stage) for free.
Training objectives and contents
Training objective: 1. Through the study of computer basic courses, students can master and use Windows2003 and Office2003 office software series and basic Internet applications.
2. Through the study of hardware knowledge and industrial equipment, students can understand the basic knowledge of computer assembly and maintenance, and fully understand the common knowledge of the use and maintenance of various commonly used equipment in advertising industry.
3. Through the study of the basic part of art, students can initially cultivate a good sense of beauty, have good hand-drawing ability and be able to create by hand independently.
4. Through the study of some courses of graphic design software, students can fully master the basic operating skills and mainstream design software required by the computer advertising design industry, and have the ability to independently complete the design and production of graphic works.
5. Through the study of advertising practice, students can understand the basic principles and techniques of advertising design and production, master the norms and knowledge of product packaging, book binding, print advertising, company CI and other related work, and master the basic process of advertising design.
6. Through the study of printing technology, students can learn all kinds of knowledge related to printing.
7. Through the study of quality training, improve students' application ability and speaking ability, and cultivate students' basic expression ability in negotiation with customers, advertising and product promotion.
8. Through the training of project design, students can comprehensively apply all kinds of knowledge and master the skills of advertising design.
The first stage of computer basic knowledge (50 class hours)
Office software (optional)
Word: learn daily office document typesetting, word processing and formatting, daily table editing, and exquisite graphic mixing skills.
Excel: professional spreadsheet making and typesetting, learning functions and formulas to calculate tables, establishing and typesetting various charts and database query operations.
PowerPoint: professional slide production for business and enterprises, wonderful animation design scheme, combination of graphics and text, and combination of audio and video.
Internet application: using skills of IE; Web browsing; Search engine; E-mail; BBS bulletin board system; Software download, etc.
Computer assembly and maintenance (optional) computer structure and working principle, master the performance parameters of various spare parts and mainstream brands, CMOS settings, partition formatting of hard disk, structure of Windows registry, backup and application, causes, phenomena and solutions of common software and hardware failures; At the request of students, the following contents have been added: system optimization settings, overclocking skills, software and hardware upgrades, and the use of popular tools and software such as Ghost, Pqmagic, Winzip, Winbench, virtual CD-ROM drive and Norton. (English note: backup, partition, decompression, testing tool software)
The second stage (80 hours) of the intensive course of designer's art foundation
Sketch can improve students' artistic observation ability through this stage of teaching, understand the concept of light and shadow, the relationship between composition, proportion, reality and light and shade, and can describe common objects; Through this teaching, students can be familiar with the "three views", understand the relationship between product structure, perspective and proportion, draw general product modeling, and cultivate students' spatial abstract thinking ability.
The purpose of plane composition is to make students familiar with the flexible use of design elements such as points, lines and planes, and to improve their artistic handling ability and enhance the decoration of plane works by learning the laws of formal beauty.
Through the study of color knowledge, color composition can help students understand the hue, lightness and purity of color, improve their visual communication ability, understand the basic knowledge of color and the concept of spatial mixing, conduct general color matching, and cultivate their color perception ability.
The formation method, aesthetic characteristics, processing techniques, material application, the application of three-dimensional composition in design and the practical application of three-dimensional composition from two-dimensional plane to three-dimensional space.
The third stage of print advertising design software (168 class hours)
Photoshop learns the comprehensive application of image processing, editing, channel, layer and path; Correction of image color; The use of various special effect filters; The generation of special words; Image output and optimization, etc. Flexible use of layer styles, fluid deformation, fading and masking to create ever-changing image special effects.
By integrating CorelDraw's all-round design and web page functions into the existing design scheme, vector illustrations, designs and images can be made, and company logos, briefings, color pages, manuals, product packaging, logos, web pages and so on can be designed.
Learning how to draw graphics, package and make publiCIty pages will make it easier for you to design logos and ci. In less than a month, you will become a real master of fine arts, and learning on the basis of Photoshop will be even more powerful and efficient.
Whether it is personal work design, company logo, poster production, it can be easily completed and applied to advertising, printing and other industries.
Learn the basic rules, usage and skills of typesetting design, the use of toolbox and shortcut keys, menu functions and operation skills, matters needing attention in publications, books, publicity color pages and output, and advanced professional typesetting methods for newspapers and magazines.
How to design an attractive leaflet to promote colorpage design's skills? A good leaflet, color page and DM advertisement needs a clear theme and a deep understanding of the needs of readers (target consumer groups). It is very important to grasp the demands of readers. Secondly, a good picture is worth a thousand words. You don't have to fill the leaflet with what you want to say, but highlight the key points, make readers interested in learning more, and even pick up the phone to order your products.
As a low-cost marketing method, leaflets are especially suitable for small and medium-sized enterprises. But we often see passers-by on the street take a leaflet and throw it into the trash can without looking. How to avoid the same fate for your own flyers? At least we can design it beautifully! This paper introduces you to the "template" of designing leaflets, so that you can easily design an attractive leaflet. Leaflets are a low-cost and effective means of publicity. In this article, we will provide a versatile "template" that can be used for various flyer designs. Despite the rapid development of modern technology, leaflets are still widely used. Because the cost is low and the publicity effect is good. In addition, sophisticated printing technology has been able to make the visual effects of these leaflets very attractive. But who will spend a lot of time designing beautifully? Unless you have a template! -On this template, I tell you to put the title here, the photo there, and so on. It can also save time. If you want to design a series of leaflets, using "template" design can also make your leaflets look harmonious, not chaotic. The original design looks messy, and the revised design looks neat and pleasing to the eye. The above two advertisements for selling houses all have the same house and the same words, but if it is you, which one will attract you to buy it? In the initial design, the designer seems to be eager to deal with things, so the effect is also lack of organization. The whole page space is too large (at the arrow), and the vision is messy. In the revised design, each element is in its place, giving people a neat and coordinated visual effect. In fact, the above picture is what we call a "template", which allows you to know where to put things when designing. What you need to do when designing is simply to put each element in its place. As can be seen from the above figure, this template consists of five columns (odd numbers are used to break the balance and make the page dynamic). Of course, these line segments are only reference lines and will not appear in the final design. We divide the page into three areas, including title area, picture area and text area. When designing, we start from the top floor. In the title area, we need to use a certain color (as shown above, it is filled with black), and the title text uses white with great contrast. Note that this black area sets the tone for the whole page. Then we put pictures on it, occupying the whole picture area. Then add the text. We put all kinds of related words (all kinds of information and points) in the range of three columns, and pay attention to the comparison between words. In the above figure, it consists of a larger serif font and a smaller san-serif bold font. This can let the viewer know that these are two different short messages. Like the title, the text area here is also determined by those columns. Finally, add contact information. The map is placed on the right, occupying two columns, and a small picture is placed in the lower right corner. Please note how we use asymmetric design to make the whole margin of this page more vivid. If we have the same width on both sides of the text area, the layout will appear too calm. We can also make some changes to the above design: for example, we can adjust the size of each area so that more words can be put in the title or more pictures can be added in the picture area. But in any case, don't break the original regional basic layout. And pay attention to all kinds of rectangular color areas to connect all elements of the whole page. In the picture area, there are several photos of Rigadeau (the above picture consists of three pictures), but the positions occupied by the pictures still follow the original five-column layout. And like the above picture, the big picture occupies three columns and the small picture occupies two columns to avoid the page being too rigid. If necessary, you can even put in four pictures (see the picture below). In this design, the best visual effect can be obtained by making one photo larger than the others. In the introductory text indicated by the arrow in the above figure, the font 16Pt and the line spacing are 26Pt, which can be changed according to actual needs or more pictures can be added. As I said just now, two fonts are used to distinguish the two parts of the text in the text area, but the font of the price number is the same as the point below, so as to connect the information of the upper and lower parts. In the above picture, we also increased the height of the title area to add more text. In order to cope with this change, we moved the picture down a little and reduced the number of words in the text. Of course, saying that it is a template does not mean that it has not changed. Here are two other examples to see how to apply this template flexibly. The first change: in the above picture, our area is separated, but in the following design, a light color is used as the color of the whole background. Five small pictures occupy the width of five columns respectively. One big picture and five small pictures occupy the whole picture area. The above design has the following characteristics: 1, all elements are placed on a light background, which makes the whole layout tend to be unified.
There is an urgent need for ps to make A4 publicity color pages and logo methods and detailed steps. The commonly used size is 2 10*285mm, and the bleeding is 3mm (3mm on the four sides will be cut off after printing, which is not included in the page size). The defined file size is 216 * 291mm. The color mode of new documents in PS is CMYK, and the color of CMYK mode is also used in the design. If there are black characters, it must be single black (K 100), and the black character layer should be superimposed with positive film. After the design is completed, save the plane layer in TIFF format. Logo is made by vector software as much as possible. Draw each element with the pen tool in PS, then color it separately, and then set the layer order of each element, which is really not good. I hope these will help you to some extent. It is best to do it with vector software. So is the signboard. This way, the color pages are printed more clearly than PS. The mode is CMYK. Turn the text around. Our company undertakes the printing business such as carbon-free self-adhesive copying, free design and low-price printing of color page albums, if you don't understand ITU. Call my name. It is usually done in cdr, which is faster than ps.