How to write the title and content of today's headlines?

It is easy to write headlines today. First, you have to fix the machine. Second, you have to fix the reader.

First, repair the machine.

1. Headline recommendation is algorithm-based. You must first understand its recommendation mechanism. The higher the title index, the higher the recommendation. Headline index consists of five dimensions: health, originality, activity, professionalism and interaction. Therefore, it is necessary to improve the headline index from these five dimensions.

Health: I just can't post some vulgar and sensitive articles. Bian Xiao, I have published articles about politics before, not only because the content is sensitive, but also because after the content has changed, there are only a few hundred recommendations.

Originality: you just can't carry it, you can't piece together articles, and if it is detected, there are few recommendations. Because if you recommend too many similar articles to readers, it will affect the experience.

Activity and professionalism: just stick to it every day. The article must be in this field.

Interaction: that is, you have more articles, more comments and more likes, so the recommendation index is high.

2. Multi-round recommendation mechanism of headlines. The first round of headlines will first recommend your article to your fans, remember that it is your fans. If most of your fans have read your article, the machine will judge that your article is liked and will continue to recommend it to more people. If the following people read your article more, they will start the next round of recommendation and recommend it to more people. If no one reads it, it is no longer recommended. This also means that being a fan of an old friend is of no use to you, but affects the recommendation.

3. label. The machine will tag your content, tag the audience, then start the content delivery, match the content tag with the audience tag through the algorithm, and the audience interaction level will determine how many people will be distributed next. This means that if you step on a cold label, no matter how good the article is, maybe the audience of the label you step on will be tens of thousands.

Second, get readers.

Headline readers are mostly for entertainment, so don't make some profound articles. What you write must not be indifferent. You must make readers want to vomit and do what they want. Whatever you do, you have to have a taste. You must fully arouse the readers' emotions. When they are excited, they will interact.