A, the choice of construction method
There are three feasible schemes for the construction of mobile online shopping mall. One is that the enterprise is equipped with its own professionals to develop, the other is to seek help from a company specializing in website development, and the other is to buy mobile mall system directly. The first two construction methods need too much manpower and material resources for most enterprises, which is not cost-effective, so the third choice is more.
Second, the design of mobile phone online mall
A mall website that doesn't pay attention to the page will greatly weaken the user's positioning of the mall or brand. The design mentioned here mainly refers to the layout and structure of shopping mall pages, not just visual "decoration". It is necessary not only to display the brand image of the enterprise through design, but also to optimize the shopping process of users through the design of mobile online mall pages, so as to improve the customer unit price and conversion rate.
Third, the optimization of mall functions.
Although the mobile online shopping mall should meet the general needs of enterprises, it is not advisable to copy the functional blocks of the PC-side shopping mall to the mobile phone website, which is also a common problem for many enterprises to build mobile online shopping malls. Simplifying the functions of the website as much as possible, such as reducing the functional requirements that need to input text, can not only improve the user experience, but also reduce some troubles for enterprises.
If we build a system software like Hishop Mobile Cloud Mall that integrates the traffic portals of five major mobile online malls, it is simply an artifact for businesses to develop mobile e-commerce.
Several planning points 1 in the production of online shopping mall website. The theme is distinct and closely related to the products in their own shopping malls.
With the advent of the Internet era, each mall has its own unique products or flagship products. For example, some shopping malls specialize in selling ladies' coats, some specialize in selling cosmetics, and some specialize in making men's pants. Online products are diverse, but for an independent online mall, it is often a product, so when planning a website, you can't cover everything, or borrow other people's planning routines, you need to have your own distinct theme. Women's down jackets need to have a distinct beauty theme, showing the theme related to their own products.
Second, the production of shopping malls requires harmonious color matching and attractive pictures on the website.
We've all been shopping online. In addition to the advanced information, the Internet age has also brought us a different screen experience. The dazzling array of goods, novel clothes and shiny accessories in the shopping mall all attract consumers. Open desire,
Desire and appreciation of beauty is everyone's instinctive reaction, so when making a shopping mall, every picture needs our heart to feel and then design, so that the most beautiful picture can awaken every consumer's heart.
Third, the website planning topic is novel, and the title characteristics are very important.
We all have experience in browsing websites, and there are all kinds of websites, but when we browse, the moment we decide to click in is determined by the topic of the website, so does the topic of the website have the strongest attraction and arouse consumers' desire to go in? Therefore, when planning, it is necessary to carefully design topics, and it is necessary to be novel and distinctive in order to have a hit in many websites. The creativity of the title can make use of some planning skills to create suspense, so that the audience can be interested in the title and thus the content. You can also use the hottest keywords to create the same topic, which is a good idea.
Fourth, the website planning content is healthy and can cause * * *
At present, many shopping malls on the Internet have been hit by the national government. The content is not particularly healthy. Although it can be used now, once the policy does not allow it in the future, the website will be directly a garbage station, and all the efforts made before will be in vain. Shopping malls must be healthy products and contents, and make long-term planning.
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How to build an online mall system? Establishing an online mall system requires the following steps:
Determine the demand: understand the basic needs of the mall, including user registration, login, commodity display, shopping cart, settlement, order management, payment, etc.
Determine the technology: select the technology needed to build the mall, including servers, databases, programming languages, etc.
Design database: the database needed to design the mall according to the demand, including commodity table, user table, order table, etc.
Writing code: Write code according to the designed database and requirements, including front-end code, back-end code, database operation, etc.
Testing and debugging: Test and debug the completed shopping mall to ensure normal functions.
Online publishing: mall system will publish online for users to use.
Need to pay attention to the following points:
Ensure the security and stability of the mall, and avoid problems such as data leakage and system crash.
Interface design should be simple, beautiful and easy to use.
Shopping malls need to update commodity information and prices in time to keep consistent with the actual sales situation.
It is necessary to maintain and upgrade the mall, constantly improve its functions and enhance the user experience.
The above are the general steps and precautions for building an online mall system, and the specific implementation methods need to be adjusted and modified according to the actual situation.