Although Fan Fei F7 gave the pre-sale price as early as February, after the battle of swords and shadows in March, most media colleagues decided that Fan Fei F7 would eventually assume a posture of extreme involution. On the one hand, this judgment is based on the current price chaos, which makes everyone feel that any number has water to squeeze. On the other hand, it is also because the two new energy brands under SAIC are quite radical in price at present, both of which dare to fight and roll, constantly raising everyone's appetite. For example, Fan Fei R7 had a round of price reduction in early February, and the brother brand Zhizhi LS7, which was listed first, also proved how to break through the pre-sale price. However,
The acme of "quantity" is the key for Fan Fei F7 to open the door to competition.
It is difficult to explain the value of the product just by saying the price. Whether Fan Fei F7 is worth buying depends on the product itself. Although Fan Fei F7 is not as good as ET5 in appearance design, in terms of product strength, the silent benchmark candidates of Fan Fei F7 are actually Weilai ET7 and Mercedes-Benz S-Class.
Fan Fei F7 not only has the elegant lines of hatchback coupe, but also has a length of 5m and a wheelbase of 3m. The drag coefficient as low as 0.206 makes Fan Fei F7 the lowest drag model in mass production of its own brand, but these are not the biggest selling points of Fan Fei F7, but the cockpit integrating comfort and intelligent technology is. At the 45-minute press conference, Fan Fei CEO Wu Bing even spent two-thirds of his time focusing on "Amway" in Fan Fei F7' s Bach cockpit.
Comfort is the first element of Fan Fei Bach's cockpit. Wu Bing said, "Every seat of Fan Fei F7 is in position C". Based on the first full-index China anthropometric database built by SAIC in three years, Fan Fei F7 built a full-seat Fan Fei Bach chair, which guaranteed lumbar health with ergonomics and won the highest score of "Comfort Star" in the history of China Automobile Research Institute. The front seat is filled with the thickest 70mm cushion, which supports 14 electric adjustment, heating, ventilation, massage and other comfortable functions, and the rear passengers can not be ignored. On the basis of semi-independent design, the rear seat adopts a 496mm long cushion, which combines the functions of backrest electric adjustment, heating and ventilation. , so that the occupant's curve fits better, the pressure distribution is more uniform, and the body feels more comfortable.
In the competition of new energy products, not having a "big color TV" in the car is equivalent to losing a game first. Like R7, Fan Fei F7 shows the essence of "hegemony" in the same strain. The front row adopts 3+ 1 Rising MAX giant screen with 43-inch triple screen, equipped with Rising OS intelligent cabin interactive system, and equipped with Qualcomm Snapdragon 8 155 chip, plus 8-inch entertainment video screen in the back row, Fan Fei F7 can realize the function of dual-zone independent cinema in the car.
With the hardware in full swing, audio-visual F7 is even more particular. Bach cockpit comes standard with 16 speakers, which combines Swedish Dirac acoustic algorithm and standard Feifanbach 3D vector audio technology, so that the sound in the car not only supports the texture of 7. 1 channel around the theater, but also has a sense of direction. Navigation direction instructions can be distinguished only by hearing, and driving warning is more timely. Through the headrest sound of the main driver, the cockpit of Fan Fei F7 Bach can also be switched in various modes such as exclusive driving and driving division, and the sound source can be allocated according to the scene requirements of users.
The advanced sense of the car's hardest core still needs to be implemented in dynamic performance. Fan Fei F7 is based on rear-drive architecture. The rear-drive version has a maximum power of 250kW, a peak torque of 450n·m and an acceleration of 5.7 seconds. The four-wheel drive version has a comprehensive power of 400kW and a peak torque of 700n·m, and zero acceleration takes only 3.7 seconds. In terms of battery life, the 77kWh rear-drive version has a battery life of 576km, the 90kWh rear-drive version has a battery life of 666km and the 90kWh four-wheel drive version has a battery life of 600km. The data is not too bright, but Fan Fei F7 supports a speed and power change of 2.5 minutes, which restores some scores to some extent.
In order to achieve the advanced power effect of standard Weilai ET7 and Mercedes-Benz S-Class, Fan Fei F7 adopts aluminum alloy double wishbone front suspension and five-link rear suspension, and also invests a lot of money, and is equipped with famous brands such as Tenneco MTV CL series spring shock absorber, Bosch BD-EPS steering system, German Weiback hydraulic bushing, Brembo four-piston front caliper and Michelin PS EV series high-performance tires. At the same time, after three years' careful adjustment by the Engineering Department, Fan Fei F7 has excellent chassis quality, which can bring users the advanced driving quality comparable to that of millions of luxury cars. With the heavy vibration reduction measures, the comprehensive vibration isolation rate of Fan Fei F7 Bach cockpit reaches 95%, which is comparable to that of a D-class luxury car, bringing comfortable driving without losing air suspension at all. 10 pieces of double-layer laminated mute glass and more than 50 kinds of sound-absorbing materials are applied to the whole vehicle, which makes the Feifanbach cockpit have first-class mute of the whole vehicle, and the comprehensive mute performance in the middle and high-speed range reaches the first in the same class, and it has obtained the A-level certification of low-wind noise vehicles from China Automobile Research Institute. The Fefanbach motion sickness alleviation system also realizes the integration of vision, hearing, touch, balance and noumenon, which effectively relieves the motion sickness of the members in the car.
Wu Bing didn't introduce Fan Fei F7' s highlights in intelligent driving at the press conference, but Fan Fei F7' s whole body is still expected. It has top intelligent driving hardware including ZF Premium 4D imaging radar, NVIDIA Orin chip and 8 megapixel HD camera, and the industry's first fully integrated algorithm RISING PILOT advanced intelligent driving system. Can be used after the delivery of high-speed navigation AIDS. In addition, Fan Fei F7 Company will also launch a high-standard lidar option package in the second half of this year.
Looking back at Fan Fei F7' s pricing, we can better understand what involution means. 209,900 -30. 1.9 million yuan shows that the camp of large and medium-sized pure electric vehicles can also muddy the water in the world of fuel vehicles. The price of Fan Fei F7 almost overlaps with that of Volkswagen Magotan, but the configuration list of them seems to exist in two parallel universes, which is completely incomparable. Fan Fei F7' s "extremely curly" features have also won space for its future growth.
Axiology is the main line of competition, but it is not the whole of competition.
Fan Fei F7 has tried his best in both price and value, but it is still difficult to negotiate. This is due to Fan Fei F7' s self-drive, too much self-pressure and ambitious sales. Second, sometimes high value is not necessarily an immediate nine-turn rejuvenation pill, and various factors other than value are like the eighty-one difficulties on the road to learning the scriptures, which should also be suffered.
200,000-300,000 is the foundation of all high-end pure electric products. Here, it is as difficult as European teams to squeeze into the World Cup finals. In addition to "mirror rival" Weilai ET5, Fan Fei F7 has to grab food from Tesla Model3, BYD Korea EV, Tucki P7 and Krypton 00 1, and the difficulty can be imagined. However, as far as sales expectations are concerned, Fan Fei F7' s attitude has completely lost its low-key modesty in price. As early as February, at the Fan Fei Automobile Dealers' Conference, it was circulated that F7' s annual sales target was to crush Weilai ET5, but at present, the monthly sales volume of ET5 has stabilized at more than 5,000 units, with the peak even approaching 8,000 units. If this goal is serious, then besides the price, Fan Fei F7 needs more magical protection, such as strengthening product labels, enhancing users' reputation and expanding clues. More importantly, it needs to quickly solve the problem of "low transparency" of Fan Fei brands.
A little comb Fan Fei, you will find that Fan Fei is the most tossing domestic brand, not one of them. 2065438+In September 2008, SAIC launched the Roewe Marvel Comics X, a "pure electric high-performance luxury SUV". "Initial Heart" is the benchmark of Tesla Model 3, which has also become the starting point of Fan Fei brand turmoil. In May 2020, in order to jump out of Roewe's brand restrictions, SAIC launched the R brand focusing on high-end new energy vehicles, and the R brand also launched Marvel Comics R and ER 6 models. Just when the outside world agreed that the R brand would be a powerful starting point for SAIC to hit the new energy track, on 202 1 10, SAIC suddenly announced the establishment of Fan Fei Automotive Technology Co., Ltd., and the R brand also changed from Fan Fei Automobile to market-oriented operation and became an independent company.
In the past four years, SAIC's new energy layout has jumped three brands. This series of confusing operations has also made Fan Fei always in a "small transparent" position in the subsequent brand competition. The "injury" of Fan Fei R7 has something to do with the weakness of brand power. After the ER6 was discontinued, Fan Fei R7, which represents a brand-new product concept, was highly anticipated by SAIC. In 22 years, Fan Fei R7 had a fair ending, with the sales peak of1October 1 1627 vehicles. However, with the first shot of TES to cut prices in 2023, the sales volume of Fan Fei R7 immediately fell off a cliff. According to the data of the Federation, the cumulative sales volume of Fan Fei R7 in the first two months of this year was only 702, of which only 200 were sold in February, and one foot has almost fallen into a "death spiral". How Fan Fei F7 can avoid repeating the same mistakes and jump out of the current predicament of R7 is obviously more urgent than pricing.
In addition, the energy conversion mode that can be used as a bonus item is currently very limited for the two products. In order to support the separation service between vehicles and electricity, Fan Fei Automobile has given a relatively complete scheme. Nearly 40 comprehensive service energy stations will be built around Shanghai, Beijing, Shenzhen, Guangzhou, Chengdu, Tianjin, Hangzhou, Suzhou, Nanjing and Zhengzhou in 2022, and 30 will be built in 2023.
This article comes from the author's car headline V, and the copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.