The development history of Kawa

From 65438 to 0980, Kava was listed as an over-the-counter drug for insomnia and anxiety in Germany.

From 65438 to 0992, Kawa was certified as a mental health food by the US Food and Drug Administration (FDA).

1998, Kawa was awarded the "Star of Plant Medicine" in the United States.

From 65438 to 0999, Kawa set a myth of annual sales of $5 billion in the United States.

In 2000, Kava ranked first in the national health food competition with an amazing annual sales growth rate of 463%.

In 2000, Dr. Sun of Harvard University introduced Kawa to China; In the same year, "Kava Yishen" was approved as a health food by the people of China and the Ministry of Health.

200 1, the introduction and domestication technology of kava was listed as the national tenth five-year plan scientific and technological research topic. It has been successful in Hainan Province, China, and has formed nearly 10,000 mu of kawa planting forest.

On March 25th, 2002, CCTV News reported Kawa's global sales at 30: 00. On September 12, CCTV Universal 60 launched a special program "Happy Fiji". Wang Xuechun, a famous host, held a stick in Fiji and admired its magic!

In 2004, drinking kawa has become a fashion in the United States, and various products of kawa have reached more than 100.

In 2005, Kawa was sold as a specialty store in China. In the same year, Kava took the lead in opening 65,438+000 stores in Shandong, Jiangsu and Zhejiang.

In 2007, Beijing Meisheng Card Baby paid attention to personnel training, and every store employee should be qualified as a psychological counselor. In the same year, any other sales methods were cancelled and only sold in specialty stores.

In 2009, the University of Queensland School of Medicine in Australia found that Kawa had a good effect in treating anxiety and depression. Scientists also found that kawa has a good anti-cancer effect.

2065438+April 17. In 2005, the first variety show "Go to the End of the World" in China will be premiered on Jiangsu Satellite TV. In the first program, travelers led by Zhang Wei and Bo Xueliang will set foot in Vanuatu, a South Pacific island country, and make a special drink-drinking Kawa, Vanuatu's "happiest drink". It caused another sensation about Kawa in China.