In order to ensure the success of an activity, it is often necessary to make an activity plan in advance. Activity planning refers to the planning tool for an activity. So what is an excellent activity plan? The following is the shopping mall activity plan for Father's Day of Dragon Boat Festival in 2022. Welcome to share.
Dragon Boat Festival Father's Day Mall Activity Plan 1 1. Activity Background:
Compared with mother, father is ashamed to express his love. They often hide their love in their hearts. Motherly love is sound, while paternal love is silent. As a country of etiquette, the Chinese nation has always attached importance to filial piety and returning kindness, so we should make full use of this opportunity to carry out interactive family culture marketing.
Second, the theme of the event:
Praise your father and be filial to the world.
Third, the activity time:
X month x day
Four. Activities:
1. Give a birthday cake: Any father born on June 2 1 will get a birthday cake at the designated place in the mall with valid certificates.
The beer drinking competition is held in the exchange office of the building store. Those who get a shopping receipt of more than xx yuan in Kyoto Mall on the same day can participate in the beer drinking contest.
Activity details: Each class is divided into two groups with 5 people in each group. Ordered by the host, the audience who can drink 1 in the shortest time wins. The winner will get two cans of beer on the spot.
3. Award for Dad and Dad. Set up a stage in front of the shopping mall and hold a fun game of "Daddy wins the prize", that is, let the children put on an eye mask and find out who their father is. Slogan: Award for my father!
Activity details:
A) Choose 5-7 pairs of father and son from the live audience. These children should be between 4 and 7 years old. The fathers put on the same clothes provided by the mall and stood aside. There should be a number plate on the cover of the clothes, and the number corresponds to the number on their children.
B) Blindfold the children, and the host will lead them to find their fathers one by one. You can touch and smell them, but you can't talk or do other suggestive actions. Violators are disqualified. After the child finds his father, he stands behind him, but he can't take off his blindfold. Then finish the game of finding a father for the children below.
C) When all the people find their father, they will take off their blindfolds and see the results.
D) If the father can be found accurately, the child will get a gift and the father will get xx. Other children who can't find their father will also receive xx.
Verb (short for verb) Advertising and budget:
1, xx balloon. Budget amount: xx yuan
2. Outdoor display board. Budget amount: xx yuan
3, DM single xx copies. Budget amount: xx yuan
4. hang the flag. Budget amount: xx yuan
5. banners. Budget amount: xx yuan
Image propaganda and display of intransitive verbs;
1. Make a beautiful message board in front of the store, use pink as the bottom plate, draw a picture about father in the upper right corner, write a poem about father in the lower left corner, make a big heart with paper cranes in the middle, and make a heart with small tips next to it, and connect them carefully.
All people can write blessings to their fathers on it. Just like a public welfare activity, it can increase popularity and people can give customers a good image.
Put "Don't forget to call my father today" and "When is my father's birthday?" Father's. The festival is only one day. "For my father's birthday?" And so on, warm words cards and so on. The name and advertisement of the new century are printed below. Remarks: Starting from the emotional needs of consumers, it is easy to cause children who work outside the home to miss their fathers, and this kind of publicity is of a public welfare nature, and customers will not have any resistance at all. It has played a very good role in establishing an image of sensibility and responsibility in the new century.
Dragon Boat Festival Father's Day shopping mall activity plan II. Activity time:
June XX to June XX
Second, the theme of the event:
Happy father's day.
III. Contents of activities
Activity 1: Sincerely send dad, the health gift is more intimate!
During the event, clothing department stores will be 15% off, cosmetics for small household appliances will be 10% off, and some sportswear will be 50% off. (For details, please refer to the in-store poster).
The shoe house on the second floor launched the "Sandal Festival" and the supermarket launched the "Washing Festival". Don't miss it! !
Activity 2, Zongqing New Century Supermarket Redemption Ceremony
During the activities from June XX to XX, customers will be given 1 coupon in 39 yuan, 2 coupons in 69 yuan and 3 coupons in 99 yuan. Customers can exchange coupons for designated high-value and low-price goods.
Activity 3, May Dragon Boat Festival XXX, "Handmade Zongzi" Challenge Competition.
During the XX-XX activity in June, all customers who shop in the supermarket, regardless of the amount, can sign up for the "Tangyuan" competition at the corresponding time, and each group is limited to 5 people. The winner with short package time and good quality in jiaozi within 5 minutes will receive a gift, and each person will be limited to one purchase.
Award setting:
First place "King of jiaozi" champion award Yili milk box+fresh watermelon pick any one+jiaozi wrapped on the same day.
Second place "King of jiaozi" runner-up prize fresh watermelon+jiaozi wrapped on the same day.
Third place "King of jiaozi", Bao jiaozi won the third prize that day.
Participation Award: Other contestants will receive 5 zongzi wrapped by themselves.
Registration time: from June XX to June xx, XXX stores will register at the service desk, and registration is limited to one store activity.
Competition time and place:
1, XXX people's shopping mall store June XX afternoon 16: 00
2.6: 00 p.m. on June XX 16:00 XXX Shopping Plaza.
3.XXX Huiwanjia Supermarket XX Store June XX afternoon 16: 00
Operating steps: negotiate and purchase zongzi materials-materials are in place-activities and publicity-stores organize competitions.
Props: candied dates, small palm leaves, scissors, plates, buckets, spoons, aprons for students.
Rules of the game: When the players are ready, the referee announces the start of the game. Within 3 minutes, it depends on which player's zongzi is wrapped quickly and well, and someone is responsible for punctuality. The competition can be divided into 2-3 rounds to enhance the atmosphere. The fastest contestant will be named champion.
Dragon Boat Festival Father's Day shopping mall activity plan III. Activity theme:
Caring for and filial to parents, XX (name of shopping mall) shows true feelings. I am your pride, and you are my sun.
Second, the activity time:
20xx June 17- 19 (3 days)
Third, the purpose of the activity:
Awaken the concept of respecting the elderly in people's hearts, remind people of the arrival of festivals, and at the same time seize the hot-selling goods related to festivals to promote sales.
Four. Campaign slogan:
Fatherly love is the heaviest love in the world. With it, you will have the greatest wealth in the world. On the occasion of Father's Day, let's bless our great father. V. Interactive activities:
1, subject: "Dad, I want to tell you.
Time: During June1July-June 19, customers can write down what they want to say to their father on the message board in the lobby. (All employees can participate). The exhibition board is placed in the position of seprit and will be on display for 2-3 days.
2. Welcome the Universiade, good luck and happy dribbling. Activity method: it will be carried out on a 20-meter straight runway, with one end of the runway as the starting point and the other end as the end point. At the beginning of the game, two groups of father and son/father and daughter set aside two balls (basketball and volleyball) with a wooden stick at the starting point, hit the "ball" to the "ball fence" and stopped at the moment when the second ball entered the "ball fence".
Rules of the game:
1, on the way to catch the ball, as long as any ball rolls off the runway, it will be eliminated immediately.
1. In the competition, you can only drive with a stick, not both hands and feet.
2. In chronological order, the one with less time ranks first.
Awards setting: men's wear with a value of 596 yuan for the first prize in Desburg Road, a set of T-shirts with a value of 328 yuan for the second prize in Desburg Road, two ties with a value of 298 yuan for the third prize in Desburg Road, and men's socks with three encouragement prizes 1 5. Registration time: May 26th-June 15. Registration place: shopping mall service desk. Competition time: June 15.
Venue: assistance from other departments in Gate Square: Please ask the promotion department to communicate with the property in advance, and ask the loss prevention department to arrange personnel to maintain order on the day of the event. 6. Commodity promotion, theme: Happy shopping, surprises waiting for you. Content: On June 19, on Father's Day, you can participate in the lucky draw if you shop at the department store for over 288 yuan. A single ticket is limited to two awards: the first prize Desburg Road is worth 596 yuan for men's wear, a set of T-shirts worth 328 yuan for 1 second prize Desburg Road, two shirts worth 268 yuan for the third prize Shen Lei, and three men's socks worth 15. Theme: Gratitude, Feedback, Passion: On June 65, 438+09, on Father's Day, you will get a pair of men's socks worth 38-58 yuan (before the limit 10) when you spend 398 yuan in men's clothing brands. Distribution location: All men's wear counters, except some counters on the third floor of June 65, 438+08-65, 438+09 department store, can get 70/60/50 yuan for new men's wear, and 30% discount for the old one.
In the first part of the stadium, the main passage on the fourth floor is hung with flags. (20 pieces), small exhibition boards are placed on the stairs on the first to fourth floors. (3) Each cashier receives the activity registration form (*** 100), and an information desk is set up next to the cashier on the 4th floor. In the second part, large exhibition boards are placed outside the department store area, and glass stickers are placed at the supermarket door for regular publicity:
The first part is live and in-store broadcast, and the second part is off-site and free shopping bus promotion.
1, big display board at the entrance of department store, glass sticker in supermarket, short message.
Cost estimation:
2. The prize cost is 3364 yuan (sponsored by men's clothing suppliers), and the publicity cost is 65438 yuan +0.500 yuan. The effect evaluation and prediction will stimulate Longhua's household consumption and increase men's wear sales.
3. The activities are strongly linked, and the supermarkets are combined with games, gifts and other promotional means to guide the strong passenger flow of supermarkets to department store consumption, upgrade the third floor and enhance the overall sales of department stores.
4. The activity has the selling point of attracting children, driving parents to spend in Longhua area and improving their competitiveness in the same industry.
5. The activity has a lasting influence, which can continue to be promoted and expanded in summer vacation and winter vacation, forming a unique shopping center in Longhua business district.
Dragon Boat Festival Father's Day shopping mall activity plan 4 I. Purpose of the activity:
We often praise our mother, but we can never describe our father's deep love. For father, we always forget to express. How hard is it to say I love my father? Perhaps between us and our father, we have always been so sympathetic, but we are silent. Father always bears silently and truly, and shoulders a sky for love. On Father's Day, we will remember our childhood father and thank him together.
Second, the activity time:
20XX June x day
Three. Location:
Tangxia trust-mart
Four. Target audience:
Shoppers near shopping centers, young people
Verb (short for verb) activity:
Thanksgiving Dad Blessing Post-it Notes Shopping Mall will display a movable 2MX 1M Thanksgiving Father's Day billboard one hour before the day's activity, and arrange staff to equip with pens and post-it notes in advance to write messages of blessing to passers-by to remind them that these notes are chips waiting for the lucky draw.
At the beginning of the "Father" speech program, some lecturers began to recite "Father". After the recitation, they told all kinds of touching heroic deeds of fathers to protect their children's lives in the Wenchuan earthquake.
As soon as the speech "Grateful Heart" was over, the members of the Dance Troupe of the Psychological Association of Chaoshan University immediately gave the sign language dance "Grateful Heart" to all fathers in the world, wishing them that Father's Day is coming, and the host interacted:
After the hand language dance, the host first came up to bless all the fathers in the world, and wished them a few quiz questions after Father's Day to interact with the audience and send out small gifts (such as key chains and bottle openers). ) printed with many LOGO of friends to make up for the atmosphere of the audience.
Dance to:
After the interaction, the host invited MAX Dance Company to perform a sexy jazz dance, which once again inspired the atmosphere of the audience.
During the lucky draw, the host arranged to bring up the signed blessing cards and randomly selected several. The lucky winners in the lucky draw will receive souvenirs provided by Trust-Mart (items printed with Trust-Mart LOGO to achieve the best publicity effect), but before receiving the souvenirs, they must tell the most touching thing that their father did when he was a child, and the most touching lucky winners (ideals moved the audience) will receive bigger prizes provided by Trust-Mart. As for the content of the prize, for the purpose of commercial promotion, an agreement was reached with the merchant. Finally, the singer sent Eason Chan's "Bicycle" as the farewell song of this activity to bid farewell to everyone.