Hello, I'm He Xiaohe, dedicated to sharing workplace stories! The recruitment and sales of most websites are not simple and rude behaviors, but practical needs. The reasons can be summarized as follows:
First, the turnover of sales staff is relatively large. Take my Internet company as an example. There are more than 60 salespeople, nearly half of whom have been employed for less than a year, and several of them are post-00. It is precisely because they are too young and lack social experience that they will choose to resign once they encounter problems in their work. Therefore, in order to avoid the economic losses caused by excessive mobility, the company has almost always been in the state of recruiting sales staff.
Second, excellent salespeople are scarce. Although the threshold for recruiting salespeople is relatively low, there are not many excellent salespeople. Based on the current situation of high turnover of salespeople, it is reasonable to recruit salespeople at any time.
The third is to show the strength of the company. Companies that have been recruiting salespeople can also be understood as increasing demand for salespeople.
Summary: The quality and ability of salespeople directly affect the development of enterprises. Although the basic salary of sales staff is not high, as long as they have strength, their monthly income is still considerable, which of course creates more economic value for the enterprise. Generally speaking, enterprises have been recruiting sales staff, which has long been a normal phenomenon in the development of the industry!
What do you think of this problem? Welcome to share your message actively!
The previous answer is mainly from the importance of marketing to the company and the characteristics of sales positions (high mobility, etc.). ), to analyze why many companies have been recruiting a lot of sales. These analyses are very reasonable, and I quite agree with them.
However, they all neglected another angle intentionally or unintentionally: many enterprises are actually doing business under the guise of recruiting sales. In other words, they seem to be recruiting sales, but in fact they are looking for customers.
And such enterprises can be roughly divided into two categories:
The first category: the management mode determines that you have to recruit more people to get a high salary. I used to work in a training company. This company recruits sales positions on the recruitment website all the year round and goes to the talent market for recruitment almost once a month. And every time I go to the talent market, almost all the staff are out.
This situation is mainly caused by the management mode of the company. The salary mechanism and promotion mechanism of the company's marketing department can be summarized as "three levels and nine posts" in one word.
Three levels: employees, managers and directors.
Nine positions: each level is divided into three small levels, namely, internship salesman, salesman and senior salesman; Internship manager, manager and senior manager; Internship director, director, senior director.
The three-level nine-post system has two cores: first, the higher the level, the higher the performance commission; Second, there are two main assessment indicators for promotion, performance and the number of subordinates trained.
For example, Zhang San is a salesman, Li Si is a sales manager, and Wang Wu is a sales director, which is a superior-subordinate relationship.
Suppose the company's commission ratio for a product is 20%. Then, Wang can get a full commission of 20%, Li Si can get 15%, and Zhang San can only get 10%.
If Zhang San makes achievements, the company will still get 20% commission on the products. Except for Zhang San's 10%, the remaining Li Si and Wang Wu will each get 5%.
In addition, if a person wants to be promoted, he should not only make more achievements, but also cultivate subordinates. For example, if a senior manager wants to be promoted to director, he must train two managers.
The nature of three levels and nine posts determines that the best way to get higher income is to be promoted and train more subordinates. Therefore, they will continue to recruit.
The second category: the business model determines that recruiting people is the fastest way to develop customers. There are two typical and common industries: direct selling industry and insurance industry.
The recruitment of salesmen in these two industries has one feature: pulling you to class. The general process is to gather a lot of people in a conference room, sing and dance first, and then the star employees or lecturers brainwash the people who come to the class.
The general content is nothing more than how difficult I used to be. Since I started my business, I have made a lot of money, improved the pattern and grown a lot personally.
They are very provocative and will make you dance with excitement and feel that you have found a lifelong career. If you don't have the determination, you are likely to enter the business.
But the chances of newcomers developing strange customers are very small. In order to complete the assessment indicators, your superiors will advise you to start with yourself and your family.
For example, those who do insurance will buy insurance for themselves or their parents and children, and then relatives and friends.
When friends and relatives are almost developed, they fall into a situation where they have no customers and can only get a basic salary. The basic salary is so low that it is difficult to make a living. Some people resign directly, others live by borrowing money, and then resign when they can't go on.
I know several people who are in debt because they are engaged in direct selling and hoarding goods or insurance credit cards.
In short, sales is really a profession that people love and hate. Entering the right line and choosing the right company will make you grow rapidly, even for a few years. If you choose the wrong company, you may fall into an endless abyss.
There is a strong market demand and a serious shortage of sales talents.
This is a common phenomenon. It should be said that there are many sales positions on all recruitment websites. If you have been to the talent market or the campus job fair, you will find that more than 95% of enterprises need to sell, whether it is telephone sales, marketing sales or store sales, they all need to sell anyway! Why? There is a simple reason.
1. The purpose of establishing a company is to make profits (not public welfare). As the saying goes, "companies that are not for profit are hooligans"! Companies must make money. The company was not established to lose money, and everyone's money was blown by the wind, so the first purpose was to make a profit. Then who will make a profit? Sales! A department that directly brings profits to the company, so no one can make money by recruiting sales positions.
2. Sales are highly mobile. Sales wages are mostly based on basic salary plus commission. The basic salary is not high. If you want a high salary, you must be promoted. If you want a high commission, you must have high performance. There is a lot of pressure to have high performance. If the performance is not good, the company will be very low, and may not even reach the basic standard of living, so many people leave. With job vacancies, of course, recruitment should be carried out and personnel should be supplemented.
3. Promote the company. A small number of enterprises are not particularly short of sales positions, and the reason why they also publish recruitment information is to promote the company. The jobs released by such companies are not only sales, but all jobs will be released. More people know about the company, understand the company, and the company's popularity has gone up, which in turn helps the company's performance. Of course, at present, few companies publish sales positions for publicity.
4. The website itself is a ghost. Some small websites, unknown recruitment websites, cheat. Collect some recruitment information from other recruitment websites and put it on your own website, or repeatedly publish the recruitment information of a company, or even forge some fake companies to recruit, just to increase the recruitment information of your own website, give job seekers a false illusion of prosperity and attract job seekers to register.
Basically, these four reasons, I hope to help you.
Sales, security, cleaners, general workers, porters, loading masters, deliverymen (looking for 96% of the number of recruits) ... The salary is more than 2,000, and 3,000 is still a good company. Security guard 12 hour salary 1800 to 2200 yuan ... China's industrial level is really as low as it says ... tears on its face. ...
Market Demand Now, as long as every company is recruiting sales, many local real estate companies are even scrambling to sell, and there is indeed a lot of information about sales on various websites. 19 it has been more than half a year, and every company is scrambling to make achievements, so naturally it needs a lot of sales to expand its business.
Now many salespeople are relatively young newcomers. They are very unstable when they work, so they quit when they say no. The liquidity is great, and the income of sales staff is not stable enough. Many young people will resign voluntarily after working for a period of time and are unwilling to do such a job.
First of all, simply tell you that this is the mechanism of boss's direct employment. If you log in more and see more jobs, the other party can see what jobs you are looking at, and then you will see your resume, which will naturally be seen by many people. Generally speaking, when you are in the boss, you are easily seen by two types of job recruitment and take the initiative to find you. One is sales (including marketing) and the other is customer service.
Besides, sales, whether large enterprises or small companies, will recruit sales positions. However, you will usually be contacted actively, so companies such as Meituan or their related businesses will take the initiative to find you, tell you that you meet the requirements and ask if you are interested. Because these are marketing and promotion places, that is, city managers and BD that many people see, because many large companies and branches all over the country are doing marketing and doing business here to enhance their market share in the country and make profits. So basically, except for the headquarters and individual large distribution, other cities only recruit sales. Management is also sales, but the performance is very good, or a long time. Recruit your own team to meet the performance requirements of the whole division. The more, the better. In fact, I'm not afraid to muddle along, because you have no achievements, so you don't have much money. If you don't make money, you should resign. If you don't succeed, the company will fire you.
Or a large Internet company like Ali, there will be various cooperative companies, which will promote Ali's products and business throughout the country. And so on, basically many small companies rely on the products of large enterprises to operate, naturally to sell, to try their best to make profits. So many companies may basically focus on sales, and there are not many others. Moreover, the sales of many companies can go to work in different places without punching in, as long as they can achieve performance.
As for sales, the requirements are very low, especially now there are so many industries, and the sunshine of young people is getting higher and higher. In fact, fewer and fewer people are willing to do sales. Many people's idea has become that it is better to start your own business than to sell. In fact, the bosses of these companies are all the same, that is, they rely on recruiting sales to maintain their business.
This industry is similar to the sales on boss, because it basically serves large companies. For example, JD.COM or some other e-commerce companies, as well as small e-commerce shops operated by various other agents. Or hungry, Meituan and other platforms, as well as various demand-oriented service industries.
This is popular with women. If you are younger, you will basically be invited to say that you have met the requirements and ask if you are interested in customer service. This is different from sales in that it will emphasize shift duty instead of shift work, and then it will tell you that you have five insurances and one gold, providing nine-to-five accommodation. Basically, the difference will not be too big, and then there are various types of customer service. Because this is just needed, businesses and customers need specialized personnel to communicate and understand, thus promoting customers' online consumption behavior.
I won't say much about this here, especially the position of selling insurance. Basically, there are many routines, such as recruiting clerks. In fact, many people call to recruit others. Recruiting others is insurance. Or specially call people in for training, there will always be the temptation to buy insurance. Or financial companies, recruiting loan salesmen, this is the same as sales, that is, contacting all kinds of people (information is big data and industry sharing) and getting a commission for loans.
Finally, I emphasize that there will always be such news, because there are also KPIs in personnel. Many personnel are not professional, but are used by companies to recruit personnel, and such positions are now unwilling to engage in, and the flow is huge. Therefore, we can only spread the net widely, and when we see one, we will give one away. Please also understand them. When you encounter this kind of message, you can not reply, delete the message, or reply politely: thank you, I don't do sales. (the words are like this. It's not easy for everyone to be more concerned. If you are really bored, just ignore it and don't reply.
Finally, to sum up, there is no need for background feedback, because this is a mechanism, or it is normal. You can see all the companies and positions you are recruiting, and the other party can also see you and know what industries and positions you are paying attention to. In order to recruit people, personnel are also doing everything they can. You just need to be firm in your direction and find the industry and position you want.
Keep going!