1. The lower the rent, the better.
Nowadays, there are more and more large-scale shopping malls, and many large-scale shopping malls will use low rent or rent-free methods to attract people to settle in when they first open. Renting a house seems to have saved a lot of rent, and I didn't know until I closed the door. My heart was broken. In order to avoid this problem, bosses should always consider whether it is expensive or not when choosing a site. Instead, they should do a good job in market research: estimate the turnover, supporting facilities and the appropriateness of store positioning. In all respects, the rent is ok.
2. It doesn't matter if you bring your own people or your position is a little biased.
Some bosses think that the large shopping mall where their store is located is very famous and will bring their own traffic, so it doesn't matter if the store location is a little shorter. You find a remote store that is hard for new customers to find. In today's fierce competition, the risk coefficient is also very high. Especially now, everyone's time cost is very high. If the location is too remote, customers will spend more time looking for a store than doing physical therapy projects. No matter how professional you are, customers will not be too willing to buy again.
3. I mistakenly think that there are many people in the business circle.
Many shopkeepers believe that as long as there are many people in the business circle I choose, business will be good, so the flow of people has become the core criterion for their location. In fact, the health hall, this is not entirely correct. The flow of people is a key criterion for us to refer to the location of stores, but the number of target customers in the business circle is the core data of our location. Therefore, it is very important to determine whether your product, price and brand are suitable for the customer base in your area and whether there are enough customers to support your store operation.
When we choose a store location, we must choose the location according to the results given by market research. We must make an in-depth analysis of the location of the store. Specifically, we need to consider the following aspects:
1, according to the social and economic benefits to choose the location of the store.
Choosing a good store address is also to gain more private interests in future business activities. So the location of the shop is good or bad. Whether its geographical location is conducive to the operation of Yang Kang central franchise stores and get high returns. It can't bring benefits to health centers. A good geographical location is useless, so it is easy for us to find that the advantages and disadvantages of geographical location are relative. Even if the geographical location is good, if it is too different from the business direction of your health center, it will be unfavorable to the franchise stores. Any benefits.
2. Select the store location according to the business type.
At the beginning of joining, the types of stores have been decided by the operators' business projects and consumer groups. If you open a high-end family physiotherapy project health center franchise store, then the location of the store must be in the bustling business district, not the office building. If you open a small family physiotherapy project health center franchise store, then the location of the store can be opened in a high-end residential area or office building. Therefore, the location of the store should be determined according to the business type of the operator.
3. Analyze the store location according to customers.
If you want to open a family health center and choose the brand of a health center franchise store, you must first understand the local situation before making a decision. Not all communities will open health center franchise stores from time to time. Judging from the situation, it depends on the composition of residents in the target community, whether they are mainly elderly or young, and the consumption level of residents, whether they are high-end consumption or ordinary consumption.
4. Analyze the store location according to competitors.
Although the big health industry is developing rapidly, the competition is fierce. When you take a fancy to this position, don't rush to confirm it, but also get to know your competitors. Which family physiotherapy program health center franchise store is good? If there are many such shops in this area, the competition will be fierce. If we open another one, the competition will definitely be stronger. So be sure to know the competition in this area in advance. What?