Development trend of functional food industry

Functional food refers to food with nutritional function, sensory function and physiological activity regulation function. Its scope includes: foods that enhance human physique (enhancing immune ability, activating lymphatic system, etc. ); Food for preventing diseases (hypertension, diabetes, coronary heart disease, constipation and tumor, etc.). ); Healthy food (controlling cholesterol, preventing platelet aggregation, regulating hematopoietic function, etc.). ); Foods that regulate the body rhythm (nerve center, nerve endings, intake and absorption functions, etc.). ) and anti-aging foods, as well as foods with the above characteristics, all belong to functional foods.

Functional food includes health food.

Functional food is mainly the name of food that can improve health or reduce diseases in Europe, America and Japan. In China, there is more about the definition of health food. They are all foods with the same essence, but the applicable population range and intake are slightly different. Functional foods are foods that ordinary people can eat in moderation, while health foods are often foods that special people eat quantitatively. The former includes the latter.

There is still a gap between the penetration rate of functional food in China and overseas developed countries.

Because the development history of dietary supplements in China is still short, residents' awareness and habits of using dietary supplements have not been fully established. Judging from the per capita consumption amount, the per capita consumption amount of functional foods in China is relatively low, which is 1/8- 1/6 of that of developed countries or regions. In 20 18, the per capita consumption of functional foods in China was 1 17 yuan, while the per capita consumption in China, Hongkong, Japan and the United States reached 767 yuan, 662 yuan and 924 yuan respectively.

The penetration rate of functional food in the United States exceeds 50%, and 60% of functional food consumers belong to sticky users; Japan's penetration rate is around 40%. China's permeability is only about 20%, of which sticky users only account for 10%. The popularization rate of functional food in China is close to that of the United States in 1970s. With the aging of our population and the cultivation and promotion of consumers' nutrition awareness, the popularization rate of functional foods in the future has great room for improvement.

According to statistics, from 2009 to 20 18, the total output of China's health care industry showed an upward trend year by year. In 20 18, the output of China's health care industry was 587,500 tons, up 9% year-on-year. With the enhancement of China's health care awareness, it is preliminarily estimated that the output of China's health care industry in 2065,438+09 will be nearly 6,654,338+06,900 tons.

Insight into the demand of functional food: diversification of demand in the times

CBNData research data shows that supplementing protein is a national dietary behavior, especially for young people after 1995; In the consumption structure of health care products for young people aged 29-50, iron supplementation and endocrine regulation are the main supply needs; Middle-aged and elderly people aged 5 1-70 not only have the greatest purchasing power, but also have the best purchase frequency.

In addition, according to the research data of CBNData, consumers aged 23-50 continue to supplement protein supplements and begin to add them to the purchase list of endocrine regulation, whitening spots, iron supplementation and other related health care products.

-For more data and analysis, please refer to the Forecast and Analysis Report on Brand Competition and Consumer Demand Investment of Functional Food Industry in China by Prospective Industry Research Institute.