1, site selection evaluation
Investors conduct on-the-spot investigation, analysis and screening of the specific location of the store. For how to choose a location, we should first understand the market data that need to be collected and analyzed: regional data of the location, demographics, transportation mode, store area, building structure, business circle characteristics, accessibility, rental cost, turnover forecast, breakeven stores, target market situation and peer analysis.
2. Decorative bracket
Hot pot restaurant wants to attract consumers' attention, and its decoration must cater to the preferences of the main consumers. The decoration of the whole storefront of Yuzhong Memory University City Store is generally in the style of literary petty bourgeoisie, with green flowers and theme illustrations on the walls, which basically conforms to the style of young people. Eating hot pot in such a store is delicious and romantic, so you don't have to worry about the bad business of hot pot restaurant at all.
3. Personnel training
Among the many franchisees who have joined Yuzhong Memory Hot Pot, many are friends who have priority in catering and hot pot contact. They are not very clear about how to manage a hot pot restaurant correctly and effectively. The company headquarters will provide half a month's management training and experience in opening hot pot restaurants to ensure that they can run hot pot restaurants faster and better.
4. Logistics and distribution
Logistics distribution support, fully ensure the unity of image, fully ensure the unity of taste, effectively reduce operating costs, save time, money and worry.
Step 5 prepare for support
After the franchisee signs a contract with the company, the company will send a special person to conduct a scientific investigation and evaluation of the franchisee's area to determine the development direction of the franchisee's location. Send someone to provide professional technical guidance for the decoration of the store, so as to conform to the characteristics of the brand culture of Chongqing Memory Hot Pot, and make detailed planning for the positioning of dishes and the opening planning guidance of franchise stores.
6. Kitchen administrative support
The head office will send chefs to the franchisees for technical guidance, during which the taste of the franchisees will be adjusted to better adapt to the local market and guide the kitchen staff in the stores to master the operation technology.
7. Brand support
By authorizing the use of brand's market popularity and influence, it plays a very important role in improving the business performance of the store. At the same time, in the process of store operation, enjoy the benign benefits brought by advertising.
8. Marketing support
Fully enjoy the benign benefits brought by company advertisements. The headquarters of the company provides marketing planning and promotion activities for the hot pot franchise stores according to their operating conditions and actual needs. Opening ceremony planning, marketing plan formulation, opening venue preparation, counseling and publicity support.
9. Operational support
The company provides a unified single store management manual and implements a systematic and standardized management model.