1, determine the product positioning.
The purpose of positioning is not only to let consumers know who you are and what you do, but also to consider whether your product is in the first or only position in the market. If not, there must be something wrong with positioning.
2. Describe the main selling points of the product.
The selling point is demand, which comes from people's yearning for beauty and avoidance of fear. Demand can be made out of nothing, or it can be small and big. Therefore, we should create a selling point that consumers need, whether it is beauty or fear, and give consumers a reason to buy and sell.
3, thinking optimization
When the overall positioning and selling point were designed, it was not finished, but it needed to be reviewed and optimized. Start with the title, that is, your advertising language, whether it highlights the selling point, whether the logic is clear, and whether there is a desire for people to read on. Use sales promotion to attract consumers, so that consumers can take advantage of buying. For example, return a red envelope to 30 yuan on 100.
4. concise
Copywriting should be concise and easy to understand. Ordinary people can handle up to 5~9 numbers in a "single action of concentration". There is a clear paragraph structure that people can see at a glance. But if your copy is well written, that long copy will give people a greater impact.
note:
The copywriting of 1. products can't only be aimed at one type of users, but must have multiple needs. Your main selling point must be in the front, and some auxiliary selling points can be slightly behind. This is to enable different user groups to find demand and increase product sales.
2. From positioning to describing selling points to optimizing ideas, this is a complete product copy writing process, and everyone can apply it to their own product copy according to this framework.