Part 1 corporate brand
Any well-known astaxanthin brand is an extension of its corporate brand. In the market environment, the brand is the product, and the product is the brand. When it comes to the brand of astaxanthin enterprise, we have to mention that this astaxanthin enterprise, Yunnan Aierfa Biotechnology Co., Ltd., was established in 2007. Aierfa is a representative enterprise of astaxanthin enterprises in China, with the leading Haematococcus pluvialis base in Asia. Now it has become a world-renowned supplier of astaxanthin raw materials and a manufacturer of astaxanthin end products in the whole industry chain. Astaxanthin microcapsule powder, astaxanthin oil, astaxanthin solid beverage, astaxanthin clear fruit and other products are widely praised and praised.
Product is the lifeline of enterprise development, and brand is the basic guarantee of product sustainable development. As the saying goes, "cheap things are shortcomings except cheap, and expensive things are advantages except expensive", which is the power of the brand. For Xiaobai who wants to buy astaxanthin, it is very important to identify the brand.
Part II Product Source
This is due to the excellent air, water and sunshine conditions in Yunnan. It is difficult to cultivate Haematococcus pluvialis, and the requirements for temperature, light and breeding environment are very strict. The conditions of green mountains and green waters, sufficient light and heat, and high-quality water sources in Yunnan provide convenient time and place for the development of astaxanthin health industry in Yunnan Province. According to relevant media reports, at present, the production of astaxanthin in Yunnan accounts for about 40% of the global astaxanthin production, and Yunnan has gradually become a global supply base of high-quality astaxanthin, especially Aierfa in Chuxiong City, Yunnan Province. In 20 15, it was recognized as the protection of ecological origin by AQSIQ, and this honor achieved the breakthrough of zero protection of ecological origin products in Yunnan Province. Buying astaxanthin products depends on the origin and brand.
Announcement No.9 of the General Administration of Quality Supervision, Inspection and Quarantine No.20 15, 19, 65438 and 2015 approved Haematococcus pluvialis powder and Haematococcus pluvialis astaxanthin oil of Yunnan Aierfa Biotechnology Co., Ltd. as ecological origin protection products and allowed them to use ecological origin product protection marks.
Part III Product Quality
In commodity trading, customers value the quality of products. For Xiaobai who wants to buy astaxanthin products but has no experience, it is also very important to recognize the quality of the products. Take Aierfa in Yunnan as an example. Aierfa is a national high-tech enterprise that won the honor of "Top 20 Innovative Enterprises of Yunnan Green Food" for two consecutive years in 20 19 and 2020, and it is also the "Sankang Health Project Demonstration Base in Yunnan".
It has a production line meeting FDA standards and CNAS astaxanthin testing laboratory, and its production technology level has reached the forefront of the world. Alcon, a subsidiary, is one of the few enterprises in Chuxiong that won the "Foreign Trade Import and Export Award". Excellent brand comes from excellent quality, and good quality is the basis for products to stand on the market. Alfa always insists on quality first. Friends who want to buy astaxanthin products can learn about Alfa astaxanthin series products.