Haier Group 1984 was established in Qingdao. Since its establishment, Haier has adhered to the innovation system centered on users' needs to drive the sustained and healthy development of enterprises, and has developed from a small collective factory that is insolvent and on the verge of bankruptcy to the first brand of large household appliances in the world.
According to the global retail data of large household appliances in 20 16 released by Euromonitor, an international authoritative market research organization, Haier's retail sales of large household appliances in 20 16 accounted for 10.3% of the global market, ranking first in the world, which is the eighth time that Haier has been ranked first in the world since 2009. At the same time, Haier has 65,438+00 R&D centers, 265,438+0 industrial parks, 66 trading companies and 65,438+043,330 sales outlets around the world, with users in more than 65,438+000 countries and regions.
Haier group introduced:
Haier Group, founded in 1984, is a large household appliance brand in the world. At present, it has transformed from a traditional enterprise manufacturing household appliances to a platform for the whole society to incubate makers. In the Internet era, Haier is committed to becoming an Internet enterprise, subverting the closed system of traditional enterprises, becoming a node in network interconnection, interconnecting various resources, creating a new platform for * * * to create * * *, and realizing win-win and value-added for all parties concerned.
20 17 Days Cat Double Eleven "Billion Club" list shows that Haier ranks third. On June 20th, 20 18, World Brand Lab released the analysis report of China 500 most valuable brands in 20 18. Haier (350.278 billion yuan) ranked third.
In July of 20 18, Qingdao Haier ranked 499th in the Fortune Global 500 in 20 18.
References:
Baidu Encyclopedia _ Haier