The old man-machine usually refers to a mobile phone product suitable for middle-aged and elderly people. Generally, the product has a single function, and mobile phones for the elderly are widely used by the elderly.
It has an important impact on the popularization of China's telecom terminals, allowing the old people to fully experience modern life and have the daily use functions of telephone and SMS. At the same time, the buttons and display fonts of the old man-machine are generally large, easy to operate, and usually have humanized functions such as one-button dialing, which is favored by middle-aged and old users.
Application introduction
The old man-machine refers to a mobile phone with simple operation, large font and simple function, which is convenient for the elderly to use.
The number of mobile phone users in China has exceeded 500 million, and it is rapidly spreading to a wider range with a huge increase of 60-70 million people every year. In the next few years, the number of mobile phone users in China will reach 800 million.
However, in the increasingly competitive mobile phone market, market segmentation and accurate positioning have become effective means and ways for enterprises to gain certain advantages in the competition.
Through the investigation of Jialantu in Beijing, it is found that the mobile phones specially for the elderly in the market are still in a relatively blank stage. If enterprises can take the lead in introducing the concept of mobile phone for the elderly, accurately locate and successfully promote it, they will gain an unshakable leadership position in the growing elderly market.