Xiaohongshu was given an administrative penalty of 20,000 yuan for advertising violation. Violate what?

Obviously, it is cosmetics or health products, and the platform of Little Red Book is a shop. However, when promoting such products, false propaganda words such as medical effects are added, which will confuse the audience and cause consumers to be unable to identify them, which may cause harm to their health. When advertising, Xiaohongshu was suspected of implanting medical terms in the advertisement, confusing the boundaries between commercial products and medical devices, which would have very serious consequences for consumers, so he was punished.

In China, health care products are prohibited by laws and regulations, but Little Red Books promote the medical functions of drugs. In fact, Xiaohongshu was severely criticized and punished by the relevant departments for illegal advertising. It's not once or twice. Xiaohongshu has been punished for this 10 many times. As one of the emerging softwares in recent years, novel books are very popular among many young people. You can find all kinds of things in Little Red Books, but most people still choose beauty cosmetics and daily necessities. But recently, with the expansion of the little red book platform. A large number of advertisers and marketing numbers poured in, which led to a flood of advertisements, while many small red book blogs focused on providing consumers with good products, but made false propaganda.

Writing the products' ineffectiveness on the pictures is cheating consumers, and consumers have no way to complain after being cheated. And there are many videos on Little Red Book to promote related products. The quality of products in these shops is uneven, and some even enter the market without inspection by the national security department. Therefore, it is extremely important to strengthen the supervision of small red book products. Some health care products may even destroy the internal environment and cause internal organ damage, and once consumers buy such products, their bodies will be hurt. Therefore, the state departments should severely crack down on the platform merchants in Little Red Books, and should not allow these falsely advertised goods to further expand their sales, which would have very serious consequences.

These products exaggerate the effect of their products and make many consumers feel cheated. If beauty products are good, but like those health care products or foods, if false propaganda indicates that they have medical effects and can even achieve the efficacy of drugs, consumers may be deceived by these seemingly lofty words and will buy them one after another, which is very serious. These behaviors obviously infringe on the legitimate rights and interests of consumers and violate the law. These behaviors should attract the attention of Xiaohongshu platform, create a healthier ecological environment, and make Xiaohongshu platform develop for a long time.