At that time, due to the change of market environment, the development of Dianhong encountered a bottleneck. The two old leaders who started their businesses after retirement are both in their prime, and they urgently need to find a knowledgeable and courageous successor. They set their sights on Guo Zhenyu. Guo Zhenyu was deeply moved by Dianhong's sincere invitation. He is full of thoughts, wondering whether "American tenured professor" will change his family. Finally, Guo Zhenyu decided to join Dianhong and returned to China as the general manager of Dianhong Pharmaceutical in 2003.
In Guo Zhenyu's mind, I have always been proud to be a native of Yunnan and China. No matter in Canada or the United States, whenever he gets great honor, what makes him most gratified is that he has won honor for the people of Yunnan and China. His original intention of returning to China to start a business was not for money, but with gratitude, hoping to use his knowledge to serve his hometown. Guo Zhenyu successfully changed roles in a short time. Not only led the rapid development of Dianhong Pharmaceutical, but also attracted the attention of the industry. Guo Zhenyu also successfully transformed into an outstanding entrepreneur and an outstanding leader in the health industry.
After constant adjustment and practice, a brand-new Dianhong pharmaceutical industry full of new changes, achievements and new images is presented to everyone. In his first year as general manager in 2003, the sales revenue of that year greatly exceeded the target promised at the beginning of the year, and he created the second billion-dollar star product of the enterprise-Kang Wang Lotion.
Market competition has taught researcher Guo Zhenyu a truth: if an enterprise wants to be dynamic, it must be open and innovative. It is necessary to break the original inertia thinking, make use of the internal and external factors of enterprises, and make comprehensive innovation by integrating these resources to meet the demand and develop products with market competitiveness to the market.
While vigorously exploring the domestic market and stabilizing its brand, Guo Zhenyu boldly explores the international market. Since signing a contract with a company in Nigeria in 2003, Dianhong business has officially extended to Africa, and 20 13 Dianhong preparation has been exported to Yunnan first. Internationalization and international market have become another sword for Guo Zhenyu to lead Dianhong.
Over the years, Guo Zhenyu has led Dianhong to take off from the bottleneck with the management concept of "Oriental concept, Western standard". He formulated a clear enterprise development strategy, promoted channel integration, completed enterprise human resource performance evaluation project and EPR project implementation project, established business alliance, opened up international market, expanded and improved product line, created new products of daily chemicals and health care products, implemented employee training plan, and established Dianhong College ... In the third year as general manager, Dianhong Pharmaceutical firmly took the second place in Yunnan pharmaceutical enterprises. Leading Dianhong for more than ten years, the company has maintained a high-speed growth that greatly exceeds the industry level, and Kang Wang's integrated marketing has become a classic case in the industry.
People need value all their lives. Entrepreneurs are a group full of dreams, responsibilities and spirits. Guo Zhenyu pushed forward his business empire cautiously, quietly and firmly. In his first decade as an entrepreneur, he gave himself 90 points. "Because I am really working hard for this cause, but there is still room to do it."
"You can dance on the moon as long as you want, as long as you act." He said that he likes dreams, but it is actually a clear vision. Fortunately, when most people stop at the impulse of dreams, they have been acting towards the established goals.
Parallel with the achievements, there are a series of entrepreneur honors around Guo Zhenyu: outstanding private scientific and technological entrepreneurs in Yunnan Province, the first talent award in Yunnan Province, outstanding private scientific and technological industrialists in China, outstanding entrepreneurs in Hong Kong Bauhinia Cup, top ten influential figures of Asian brands, 60 people in the pharmaceutical industry, top ten leading figures in China medicine and top ten leading figures in China medicine. Behind the harvest is not only the support of extraordinary courage and profound knowledge, but also the arduous struggle and painful enterprise reform. However, Guo Zhenyu never slowed down. New strategic products, such as cosmeceuticals, medical skin care products and health care products, have been introduced step by step. Dianhong has changed from a company with only a few single products to a big health enterprise that provides consumers with a whole set of better health products and services.
For the big health industry, Guo Zhenyu never hides his ambition and desire. He mentioned many times that today's health industry in China is mainly concentrated in the "disease" industry, but in the future, the big health industry with prevention as its main goal will be the mainstream, and it is also the big health that will make people more beautiful and better. In the first ten years of entering Dianhong, I was mainly engaged in industries related to "treatment". But in the future, he should focus on health, so that people will not get sick and get sick less before patients appear; Provide products and services for healthy people, make them feel healthier and more fit, and delay the aging process.
As for how to do it, in addition to a series of big health products and cosmeceuticals that we have seen from Dianhong Pharmaceutical, Guo Zhenyu has more ambitious plans, such as providing China people with the world's top and best quality health products and nutritional supplements. "Build a healthy empire and make people's lives better and healthier!" Besides being a business owner, Guo Zhenyu is most praised for his forward-looking exploration of industrial development in the health industry.
In China, since 1980s and 1990s, China has been absorbing the most advanced self-medication and self-care technologies and concepts from the international community. However, the gap with developed regions in the world, especially Europe and America, is already very large. Guo Zhenyu deeply felt this gap after returning to China. Therefore, I have been thinking about how to promote the development of responsible self-medication in China, and since 2006, I have made it clear that promoting the development of responsible self-medication in China is the goal of Dianhong and myself, and I have carried out a series of activities.
With the unremitting efforts of people of insight in Guo Zhenyu and China, China has made remarkable progress in self-care. Guo Zhenyu's influence in the health industry has also spread from China to the world. 20 10 in September, China entrepreneur representative Guo Zhenyu was unanimously elected as the chairman of WSMI, becoming the first China person to serve as the chairman of this world-wide NGO. He officially took office on 20 1 1 year1October 27th, with a term of 20 14 years.
WSMI is an association composed of associations from more than 50 countries around the world, with its headquarters in Geneva, Switzerland. WSMI's global work includes exchanges and cooperation with other governments and non-governmental organizations in the field of health, such as WHO and other organizations. Support affiliated associations and companies of WSMI to actively develop in their business fields; Develop and improve the global health "database" to support the overall development of the industry and promote the global health movement.
After becoming the chairman of WSMI, Dr. Guo Zhenyu introduced the world's most advanced self-health management concept to China, and organized many international health institutions, non-governmental organizations, relevant government organizations, industries and academic institutions to come to China for exchanges and cooperation in public health public welfare projects.
Guo Zhenyu's first and most important action as President of WSMI is to set up 7/24 International Self-care Day and promote it all over the world.