Large-scale public welfare activities planning book 1 activity theme: "Love to contact you, me and him" large-scale public welfare activities.
Purpose of activity: Through our efforts, we will gather more strength, bring hope to children in poor mountainous areas, and let them learn and grow better.
Activity content: In view of the education and economic status of Lushan Revolutionary Old District in Pingdingshan City, we will carry out fund-raising activities for books and school supplies inside and outside the school in the form of love donation.
Donor: primary and secondary school students
Donated items: books (literature, science and education, dictionaries and other reference books can be used); School supplies (pencil, notebook, eraser, pencil sharpener, pencil case, pencil case, etc.). ), educational toys can also be donated.
Activity time: 20xx April 10 ~20xx April 20th.
Venue: North and South Dormitories of Hubei University of Traditional Chinese Medicine;
Activity preparation:
A. In order to better carry out the activity, we contacted the South Street Community of Baishazhou, Wuchang No.1 Middle School, Wutaizha garden club, Wuchang Zhongshan Road Primary School, and the School of Business and Technology of South-Central University for Nationalities to jointly organize the activity.
B. launch an online fund-raising plan at the same time;
C. planning and preparation of activities and publicity;
D, reach an understanding with the mayor of Lushan District.
Handling method of activity income: after being summarized by the club, it will be mailed to the person in charge of Pingdingshan Volunteers Association and distributed to the children in the old revolutionary area of Lushan County through the Volunteers Association.
Capital budget: 50 yuan
Hubei University of Chinese Medicine
Western education medical security association
Plan for large-scale public welfare activities II. Theme of the event: Golden Horse House offers millions of love for the old district.
Keywords: public welfare activities, public opinion, publicity, management and promotion
Purpose of activity: charity auction marketing activity combining public welfare with business.
In response to the government's call for "building a new socialist countryside" and the caring action of "building a youth home", we jointly launched a large-scale public welfare activity of "Golden Horse House, One Million Loves the Old District" with Wuhan Municipal Committee of Communist Youth League, Wuhan Youth Development Foundation, Wuhan Agriculture Bureau, Wuhan Cultural Bureau, Wuhan Health Bureau, Wuhan Evening News Agency, Wuhan Radio and Television Bureau, Wuhan Evening News Agency and Wuhan Love Culture Communication Center.
Jointly organized by government agencies, social organizations and news media, enhancing the authority, public welfare, journalism and credibility of this activity is the key issue for enterprises to organize public welfare activities.
In the coming off-season, we will launch large-scale public welfare activities closely related to the business projects and marketing activities of Golden Horse House, find news points, attract public attention, enhance brand image, drive people flow and sales in the off-season and pave the way for sales in the peak season.
Activity significance:
1, enhance brand awareness and reputation: Yipai education is a public welfare activity with high public concern. There are several advantages to carrying out this activity. Because it is a public welfare activity, it has a wide audience, can quickly promote the brand, and the public knows it quickly;
2. Public opinion propaganda orientation and news hype: As a public welfare activity, it has certain news value. Through reasonable hype, create momentum for the marketing activities of Jinmawu, and enhance the public's memory, cognition and goodwill towards Jinmawu brand.
3. Enhance corporate image and actual sales: For an enterprise, gaining public awareness is an intangible asset of the enterprise. The better the social effect, the more it can drive the company's performance to soar.
4. In line with the company's business philosophy: President Xiao Kaixuan put forward the sense of corporate mission at the company meeting many times. While we solve the pain points of consumers' home improvement with all-round product positioning, we should also shape the public welfare image in the eyes of the public and the media, create excellent employee values, and lay a solid foundation for the rapid development of the company through the grand project of managing people's hearts.
5. Win-win economic and social benefits:
(1) Effectively achieve the strategic goal of brand image by integrating superior resources;
(2) Charity sale (charity auction) can effectively attract customers to the store, thus enhancing economic benefits. The public has a high enthusiasm for public welfare undertakings, and good social benefits can be obtained through long-term public welfare activities;
(3) As public welfare is a long-term cause that the government departments are extremely concerned about, this activity also unites a number of government functional departments to establish a good government image project;
(4) Marketing promotion effect with twice the result with half the effort: the theme of this activity is outstanding and distinctive, which has attracted great attention from the public, media and government departments; Moreover, the activity itself is simple to operate and has a large space for speculation; Interacting with merchants, with less investment, can achieve twice the result with half the effort in brand promotion.
Second, the charity sale (auction) activity analysis:
1. Activities:
Golden Horse House provides charity products worth nearly one million dollars, and all the charity money is donated to the welfare institutions and vulnerable groups in the old revolutionary areas as a special fund for love.
2. Activity time: Since May 20xx, a series of charity auctions and donations have been held in the past year.
3. Sources of charitable sales products:
(1) Merchants of Golden Horse House sponsor charity auctions to sell goods, especially domestic famous brand manufacturers, such as bathroom, floor, ceramic tile, cupboard, electrical appliances and furniture. Strong brand promotion awareness and high enthusiasm for sponsoring products, and agreed to do business promotion activities on the grounds of public welfare sponsorship.
(2) At present, the Wuhu base of the company still has a batch of furniture and bedding in stock, which can be used as charity supplies.
(3) It is planned to organize 8- 10 public welfare promotion activities and several donation activities in the past year. It is estimated that furniture and building materials with a value of1-50,000 yuan will be provided for charity sale each time as a donation to support the old revolutionary base areas.
4. Difficulty of the event: This event needs the cooperation of some manufacturers to provide free auction goods. However, participating in this activity can bring many tangible returns to the merchants, so it is feasible to persuade the merchants to provide auction items.
5. Start time of the event: May 27th and 28th, once a day, and the auction lasts about 2 hours every day.
From now on, there will be a charity auction and charity sale every weekend of 1-2.
Third, the target of assistance
Taking the old revolutionary base areas in Dabie Mountain in Hubei Province as the main target, we can go deep into the old revolutionary base areas in Dabie Mountain, such as Hong 'an, Macheng, Dawu, Luotian, Yingshan, Huangpi and Xinzhou. According to different time periods, () we will organize manufacturers of brand tiles, floors, bathrooms, cabinets and cabinets to participate in and launch related theme promotion activities, such as the following theme activities:
1, July-August, after the college entrance examination, support the champion of the college entrance examination in the old district.
2. On the Double Ninth Festival in September, if you go to the hometown of the old general, give love to the relatives or descendants of the old general.
3. 10, giving love to the welfare institutions in the old revolutionary base areas.
Fourth, media support.
1, Wuhan Evening News Support Action Column
2. Wuhan Morning News
3. Wuhan TV Station "People Connected"
4. Hubei Radio Station
Verb (abbreviation of verb) Operating rules of this auction:
1. This auction is an auction without reserve price, that is, all lots are started in 0 yuan, and bidders are free to bid, and the lowest bid range is 50 yuan RMB.
2. The auction items are provided by Jinmafu merchants. The main items are beds, mattresses, sofas, dining tables and chairs, sofas and other items.
The proceeds from this auction will be used to fund the disadvantaged groups in the old revolutionary base areas.
The auction was held in the square in front of the building materials home of Golden Horse House.
5. This auction is an auction without reserve price, and the final winner will be taken to the cashier by the staff for payment;
6. This auction is scheduled to be held on May 27th-28th at 3pm. Auction items will be displayed in advance, and the host will introduce their brands and functions in detail (the content will be provided by the merchants).
7. The auctioneer announced the start of the auction and the auction participants began to bid.
8. Every bid, the auctioneer bid three times on the spot. If no one raises the price, the auctioneer puts down the hammer and announces the transaction.
8. The staff invited the last bidder to take the stage on the spot, and there were radio and television stations for on-site interviews.
10. Representatives of product manufacturers congratulated consumers on becoming love ambassadors of Golden Horse House.
Large-scale public welfare activity planning book 3 AIDS awareness day is coming. For their own health and family happiness, everyone should pay attention to AIDS, understand AIDS, and then prevent AIDS. This requires people from all walks of life to devote themselves to the fight against AIDS. We healthy people should not look at AIDS patients with colored eyes. They need care and understanding, but they need respect, but don't give them sympathy easily. We want to be treated equally! Therefore, we chose to celebrate World AIDS Awareness Day on June 29th, 165438. Two days later, we walked out of the school gate and went to the community to infect everyone with our actions. And hope that people from all walks of life will unite and build a healthy Great Wall of life together!
I. Activity time
20xx165438+19: 00 am on October 29th-165438+ 0: 00 am.
Second, the venue of the event
Gaosuntang square
III. Purpose of the activity
There are still some contradictions in our country. Issues concerning agriculture, countryside and farmers, uncoordinated development between east and west, regional economic development and social welfare. These are all problems that plague our development, and the country is no longer willing to see new contradictions emerge. However, it must be mentioned that in recent years, the number of people infected with "AIDS" has risen sharply, and teenagers account for a large proportion. In addition, due to the lack of correct understanding of AIDS, healthy people have physical and psychological discrimination against AIDS patients, which makes them more nervous, so there have been many incidents of "retaliation" by AIDS patients. If the country leaves it alone, all walks of life turn a blind eye and people stay out of it, then this problem will rise to become a "time bomb" that affects the stability of the country.
In fact, what "AIDS" people want is not too much attention, but that society can treat them normally. Everyone will get sick, which is not a heinous crime. If it were ourselves or our relatives and friends, would we discriminate against them like this? In the final analysis, it is our ignorance that harms them. The main reason for these problems is that people lack a correct understanding of "AIDS"-what is it? How did it come from? How to prevent it?
Chongqing Three Gorges University, the only undergraduate university in Chongqing, has the responsibility to promote AIDS and contribute to the health of people in the reservoir area and the harmonious development of Wanzhou. So we chose165438+1October 29th (the 2nd1World AIDS Day) to carry out our activities.
Fourth, the way of activities.
Activities are divided into on-campus activities and off-campus activities. Focus on off-campus publicity. Mainly through the educational programs written and performed by students, as well as specially invited doctors to explain AIDS-related knowledge on the spot, and set up some answers to relevant knowledge of past people as the main publicity content. The audience can also ask the doctor questions. At the same time, insert questions and answers about knowledge into several programs and give relevant gifts. In addition, students will also distribute leaflets about AIDS knowledge to passers-by and write blessings or hopes on our signature cloth.
Verb (abbreviation of verb) activity requirement
1. All personnel must wear "red ribbon".
2. The officers of the Young Volunteers Association and the relevant personnel who participated in the activities warmly received and served the masses.
3. All on-site staff abide by the rules of activities and have a strict attitude, and always maintain the image of the Three Gorges University Young Volunteers Association.
4. Clean up the site after the activity.
Sixth, preliminary preparation
(1) On campus
1. One week before the activity, let all freshmen make two posters with the theme of AIDS, and fully participate in and publicize them in the school.
2. Make two exhibition boards, an explanation of AIDS-related knowledge, a signature exhibition board for all teachers and students to join in and make two banners.
3. School publicity needs pens, stereos, tables and chairs and other equipment.
4. Let the school hospital participate in AIDS publicity activities, set up a blood type check and answer relevant knowledge next to the publicity site, and let it provide relevant publicity materials.
5. In the publicity process, publicity materials will be put in the dormitory as a unit.
6. Let the medical staff of the Three Gorges Central Hospital give an AIDS lecture.
(2) Off campus
1, venue application (implemented from June165438+1October 18 to 20).
2. Stage construction (funds are tentative).
3. Contact information of all parties (Health Bureau, Three Gorges Central Hospital, Chongqing Shengai).
This program is mainly prepared by the students of Three Gorges College. If the co-organizers are prepared, they can participate in the performance together.
5, the production of red ribbon. (From 20th to 25th, members will participate in the production)
6. The arrangement of the host and the invitation of relevant leaders and teachers.
Seven. Activity flow
(1) On campus
1,165438+1From October 27th to 28th, posters about AIDS were hung in two rows on both sides of the boulevard for exhibition.
2. Set up a point at the door of the female worker's house to publicize AIDS-related knowledge. (via audio and leaflets)
3. Ask participants to send publicity materials to passing teachers, students and dormitories.
4. Organize more teachers and students to participate and sign the banner. On the message board, let the students leave their blessings and suggested measures.
5. Let the medical staff in the school hospital give students free blood tests (students' participation is not high) and answer related questions.
6.27 At 3pm, in the 2J002 classroom, let the staff of the Three Gorges Central Hospital give a lecture on AIDS-related knowledge to the students (students participate).
(2) Off campus
1.29 Organize relevant responsible personnel to the site for site layout at 8: 00 am, and all relevant personnel will be in place around 8: 40.
At 2.9 o'clock, the activity officially began, and the program performance was arranged according to the program flow.
3. Finally, all staff distributed AIDS-related knowledge propaganda materials, calling for "understanding AIDS and preventing AIDS". Let the general public also participate in the activity, sign the banner and take a group photo.
4. Clean up the site after the activity.
Eight. Participating organizations and personnel
Wanzhou district health bureau 1
2. Three Gorges University Young Volunteers Association and student representatives from all departments.
3. Medical staff of Three Gorges Central Hospital
4. College leaders
Nine. Activity funds
Tentative (stage construction, square rental, performance equipment, hiring host, relevant personnel fare, etc.). )