(three) the use of "national", "highest", "best" absolute, exclusive, first, latest, most advanced, first brand and other terms;
Article 57 In case of any of the following acts, the administrative department for industry and commerce shall order advertisers to stop publishing advertisements and impose a fine of not less than 200,000 yuan but not more than 1 million yuan on advertisers. If the circumstances are serious, the business license may be revoked, and the approval document for advertisement examination shall be revoked by the advertisement examination organ, and the application for advertisement examination shall not be accepted within two years. For advertising agents and publishers, the administrative department for industry and commerce shall confiscate the advertising expenses and impose a fine of more than 200,000 yuan/kloc-0,000 yuan. If the circumstances are serious, it may cancel its business license and advertising registration materials:
(1) Publishing advertisements under circumstances prohibited by Articles 9 and 10 of this Law;
Legal basis:
Article 56 of the Advertising Law of People's Republic of China (PRC), in violation of the provisions of this Law, publishes false advertisements to deceive and mislead consumers and damages the legitimate rights and interests of consumers who buy goods or receive services, and advertisers shall bear civil liabilities according to law. If an advertising agent or publisher cannot provide the real name, address and effective contact information of the advertiser, the consumer may require the advertising agent or publisher to pay compensation in advance. If a false advertisement about a consumer's life and health goods or services causes damage to consumers, its advertising agents, publishers and spokespersons shall be jointly and severally liable with the advertisers. If false advertisements for goods or services other than those specified in the preceding paragraph cause harm to consumers, if the advertising agents, publishers and spokespersons know or should know that the advertisements are false, they still design, produce, represent, publish, recommend and prove them, and they shall be jointly and severally liable with the advertisers.