Li Jingwei, the founder of Jianlibao, is an innovative pioneer in the beverage industry in China. His innovative thinking and keen business vision make Jianlibao a leading brand in China beverage industry. This article will introduce Li Jingwei's innovative ideas and the development of Jianlibao.
Li Jingwei's Innovative Thought
Li Jingwei's innovative thinking can be summarized as "continuous innovation, continuous breakthrough and continuous progress". Jianlibao's innovation began in the 1990s, when the beverage market in China was still in its infancy. Most domestic beverage brands have only a few flavors, which are far from meeting the market demand. Seeing this opportunity, Li Jingwei began to develop new flavors of beverages and put them on the market. This innovation makes Jianlibao take the lead in the market competition and become the leading brand in China beverage industry.
In addition to innovation in product development, Li Jingwei also pays attention to innovation in marketing and brand building. He positioned Jianlibao's brand image as "young, fashionable and healthy" and promoted the brand through large-scale advertising and sponsorship activities. This innovation has made Jianlibao's brand image deeply rooted in people's hearts and become a fashionable beverage brand in the hearts of young people.
The development course of Jianlibao
The development of Jianlibao can be divided into three stages: initial stage, rapid development stage and brand upgrading stage.
At the beginning, Li Jingwei founded Jianlibao Company and began to develop new flavors of beverages. He positioned the brand image as "young, fashionable and healthy" and promoted the brand through large-scale advertisements and sponsorship activities. This innovation makes Jianlibao take the lead in the market competition and become the leading brand in China beverage industry.
In the period of rapid development, Jianlibao Company began to expand in domestic and foreign markets, and introduced various new flavors of beverages. At the same time, the company has also carried out many brand upgrades to continuously improve the brand image and product quality. This development stage makes Jianlibao one of the world-famous beverage brands.
During the brand upgrading period, Jianlibao Company began to pay attention to the concept of product health and environmental protection, and launched a variety of low-sugar and low-calorie healthy drinks, and reduced the impact on the environment through environmentally-friendly packaging and recycling. This innovation makes Jianlibao a representative brand of health and environmental protection.