Live script can generally be divided into single live script and whole live script. As the name implies, a single product script is a script for a single product. Take a single commodity as a unit, standardize commodity descriptions and highlight commodity selling points. Because a live broadcast usually lasts 2 to 6 hours. Most live broadcast rooms will recommend various products. Customize a simple single product live script for each product, and clearly mark the selling points and preferential activities of the product in the form of a table, which can avoid the confusion when the anchor introduces the product.
A high-quality live broadcast script is to arrange the live broadcast time, place, product explanation, shelf order and live broadcast lottery in advance.
After the live broadcast, the advantages and disadvantages of each link will be analyzed more pertinently:
1, sort out the live broadcast process.
To do live broadcast, the most taboo is to consider the content and activities of the live broadcast before the live broadcast, especially some stores directly throw the activities of the store to the anchor. In addition, if the anchor does not preview the live content and products of the day in advance, then the live broadcast will finally present a continuous broadcast and chat. Therefore, the first thing the script can solve is to sort out the live broadcast process and make the live broadcast content orderly.
2. Manage the anchor's speech.
With the script, it is convenient to guide the anchor's actions every minute, so that the anchor can clearly know what to do and what not to do at a certain time. In addition, the anchor can convey more content. It can also help the anchor and the team to fully control the entire live broadcast process and effectively face emergencies.
3, easy to summarize.
The summary meeting is an important work that every anchor has to face after broadcasting, and this work requires backstage managers to constantly summarize data, which involves the cooperation of the team. Only by summing up the experience of each live broadcast can we know our own advantages and disadvantages more clearly and make better preparations for the subsequent live broadcast. Therefore, the live broadcast of goods must have an anchor and an operation. If the anchor doesn't broadcast, the operation can slip away. A good live broadcast operation team is equally important.