How to make a health industry promotional film?

If the health industry wants to make a good health industry video, it needs to master the production process of promotional videos. Video production is mainly divided into three steps: pre-planning, mid-shooting and post-editing, but the birth of excellent video is far from these three steps. The film and television platform said the following elements:

First, the theme is clear and focused.

Corresponding to the crowd and broadcasting environment mentioned above, a film covering all aspects of the enterprise is a kind of greed. In other words, think carefully about what we are doing this video for. The so-called promotion of corporate image is just empty talk. Whether to sell products or pull business, to show customers or to show ourselves?

Second, the language is concise and the logic is clear

Some enterprises like to list their own strengths, such as what great events have happened in the past few decades, what awards they have won, and what professional qualifications they have. Then, how many employees there are, how many people with bachelor degree or above know, how many masters and doctors there are, how big the area is, how many cities radiate around the world, and how awesome the leaders are. Honestly, are these things really that important? After watching the film, try to change the name of the company to any company of similar size, and you will find that it can also be established.

Third, unique and creative

This article is also an effective way to avoid the embarrassment of listing data. Combining the characteristics of the enterprise itself, finding a breakthrough, even if it is only a small point, can also attract some people's attention and thinking, and the purpose of publicity will be achieved. You can also use the most common production.