Why should hospitals pay attention to the promotion of new media? It still needs a brief introduction, because at present, more than 80% of network traffic is mainly mobile, and new media rely on mobile. Therefore, in this era, in order to have better brand promotion, new media is undoubtedly the media camp that must be occupied.
There are many new media platforms in hospitals, which can be divided into industry, doctor-patient communication and public from the perspective of audience. The new media in the industry include medical care, medical field, medical pulse communication, doctor-patient communication including micro-medicine, good doctor and Chunyu, and the more popular ones are WeChat, Weibo and Today's headlines.
Different specialties and other new media platforms, such as medical beauty, can consider new oxygen, little red books, public comments and so on. , and urology has a U medical station, and endocrine can have micro-sugar. ......
Therefore, the hospital must choose a good new media platform according to its own characteristics, and plan the related operation scheme according to the function and authority of the platform.
Of course, if you want to get started quickly, you can also attend a study class, search for "How to do a good job in hospital publicity in the new media era" in the headlines, and find a recent special training on hospital publicity.