1. Pay attention to the business circle served by this convenience store, understand the consumption characteristics, habits and purchasing power of its main consumer groups (key information can be obtained through questionnaire survey), and provide valuable reference information for the store's commodity allocation and daily operation.
2. In terms of category combination and variety configuration, as a general principle, categories should be relatively complete, and varieties and brands should be carefully selected. Convenience stores emphasize the combination of fast-food consumer goods (such as cigarettes, drinks, milk, noodles, and ready-to-eat foods such as tea eggs, boiled vegetables and baked sausages), seasonal consumer goods (such as cold drinks and moon cakes), emergency consumer goods (such as medicines) and services (such as providing mobile phone recharge, books and newspapers consignment).
3. Pay attention to the configuration of new products, especially the best-selling new products, brand new products and seasonal new products in advertisements. Convenience store is a format with young people as the main consumer groups. Young people are relatively sensitive to new products. Stores should strengthen the display and display of new products (use the "new products listed" brand, and use the end shelf as a special display if possible) to create a bright spot for store sales.
4. Pay attention to study the specifications of goods. Convenience stores mainly focus on immediate consumption and emergency consumption, especially the main road convenience stores. Therefore, convenience stores mainly focus on small packages and specifications (of course, if convenience stores are located in residential areas and there are no big stores around, large and medium-sized goods should be appropriately increased). At the same time, convenience store commodity allocation should also consider the price band of each category, and allocate high, medium and low-grade commodities in each category relatively completely.
5. Pay attention to the store manager's employees' extensive listening to consumers' feedback and opinions after opening the store, and insist on analyzing the sales data regularly, and constantly optimize and adjust the product structure of the store to make the product structure rational and scientific.
6. Pay attention to the POP advertisement column in front of the store, focusing on promotion and special price:
Strengthening the basic management of stores, creating a good shopping environment and atmosphere, commodity display and hygiene are the most important basic work of stores, and we should focus on it.
1, convenience stores have few shelf resources, so we should pay special attention to the display of goods. In addition to following the general display principles, convenience stores should also pay attention to the height of shelves: (1.4M in the middle and 1.6M in the side frame).
(1) Items should be regularly sorted and supplemented to keep them neat and full. There are few sample noodles in convenience stores, so customers will look empty if they take a few. )
(2) Make full use of shelf resources, and the shelf spacing should be about 2-3 cm higher than that of commodities, and the shelf spacing should not be too large, so as not to expose the back net and backboard (including the top layer) of the shelf.
(3) The number of product display surfaces of convenience stores should be controlled, not exceeding 3, so as to ensure the number of varieties.
(4) The cashier's desk of convenience store is the golden channel of convenience store. We should make full use of the small commodity display racks in the factory (such as chocolate, chewing gum, family planning products display racks, hot and cold beverage machines, etc.). ) and display them at the checkout counter to do a good job in selling these small commodities, and at the same time keep these small display racks in order and regularity.
⑤ Convenience store display should also pay attention to color matching.
2. Pay attention to the hygiene management of the shop and keep the shop environment clean and bright (the door of the shop is the "face" of the shop, and the hygiene of light boxes, walls, floors and glass can not be ignored).
3. Pay attention to the quality management of goods in the store, and make daily inspections and records according to company regulations.
4. Pay attention to the management of store price tags, and pay special attention to the timely printing of special price tags.
5. Pay attention to the hanging and posting of various promotional materials, commodity cards and POP instructions.
The store manager should strengthen the daily ordering and replenishment of convenience stores. Convenience stores have few samples and small warehouses, and the delivery support of direct suppliers is not as good as that of big stores. If we don't pay attention to the daily ordering and replenishment of goods, it will easily lead to a high out-of-stock rate and directly affect store sales. Therefore, we must pay enough attention to this aspect:
1, the store manager should personally grasp the daily ordering and replenishment work, and can't rely on the monitor and employees to do this work, and can't rely on the factory salesman to copy goods and replenish goods. At the same time, it is necessary to do a good job in analyzing the sales data, and place a reasonable order according to factors such as sales volume, inventory and transit time of delivery cycle.
2. The company's distribution department should help coordinate the organization of direct distribution of goods in convenience stores.
Strengthening the service of convenience stores and enhancing the service image of convenience stores are important ways to enhance the competitiveness of convenience stores. Convenience stores should implement high-quality and efficient services, establish a good service reputation, expand new service functions, and constantly improve their service image, and pay attention to the following points:
1. Pay attention to cashier service: on the one hand, provide polite smile service and polite greetings; On the other hand, it can provide fast and efficient cashier service, improve cashier efficiency, avoid queuing, and improve cashier service level (pay attention to the training of cashier operation skills, on the other hand, you can add cash registers according to the situation, you can't queue up often, and convenience stores have more emergency consumption, which is easy to lose sales).
2. Adhere to convenience store services. At present, convenience store services in Nanjing include free water pumping, boiled water supply, free heating, free storage, provision of umbrellas and ponchos, public telephones, newspapers and magazines, stamp envelopes, mobile phone recharge cards, photocopying, ic card recharge, bank ATM, etc.
3. Insist on the door-to-door delivery of telephone shopping customers, and establish a good service reputation by issuing "membership cards". In short, on the one hand, the operation and management of convenience stores mainly improve the economic benefits of convenience stores by ① doing a good job in store sales, ② improving the gross profit margin of goods, and ③ controlling operating costs; On the other hand, through ① basic management of stores, standardized operation and ② good service, the brand image of convenience stores is improved and the brand gold content is increased.