First, grasp the psychology of customers and vigorously promote nutrients.
Health care products are so expensive, what if people refuse to pay? Colleague Xiao said, "Then exaggerate the illness, say it seriously, and then tell customers that it is easier to absorb and get better with these nutritional drugs." Now people attach great importance to health and basically buy something with similar economic conditions. "
"But those health care products are so expensive that people will definitely not pay easily?" In the face of the reporter's question, Xiao Ah has a well-thought-out plan: "Then exaggerate the illness, say it seriously, and then tell the customer that it is easier to absorb and get better with these nutritional drugs. Now people pay great attention to health, and basically buy something with similar economic conditions. If you have a cold, give it to VC. If the skin is not good, recommend ve. Buy lecithin and shark oil for cardiovascular drugs. "
"Are these health products really useful?" The reporter asked. "Eating is always better than not eating, but it certainly won't be amazing. However, most vitamins are water-soluble. It doesn't matter if you eat too much. Drinking more water will be discharged, which is harmless to the body. " Small. Say it.
Nutritions bought at a high price may be just ordinary food.
Including Nepstar's own brand, the reporter's shop always sells seven brands of nutrient series. Among them, there are 30 varieties of Neptune series, and these nutritional ingredients are described in detail, which records the application scope, nutritional knowledge, product characteristics and eating methods of each product in detail. But these contents can be explained to consumers by health consultants, but customers can't take the instructions away.
"This let customers look back to see bad? If you know more, you will naturally buy it! " In the face of this rule in the store, the reporter is somewhat puzzled. "If it's true, then take these functional descriptions to do identification. Without these functions, what should I do if I come back to find trouble? " In the face of a reporter's question, the store manager replied like this.
He also told reporters that if a guest really wants and buys a product, then cut a small piece of this product for him. In addition, under the reminder of a colleague, the reporter also found that only four nutrients in the Neptune series are actually printed with the blue hat logo of health food, which belongs to health food; The other 20 nutrients are not certified by the state and can only be regarded as ordinary food.