1. Luo Jin VI icon, which consists of the sun above and the "J" and "L" below the left, is the first letter of the Chinese phonetic alphabet of Luo Jin, and the Chinese abbreviation of the company is on the right. Second, Luojin VI icon, with green as the main color, implies fresh and nutritious values, indicating that Luojin Group originates from nature, always cares about consumers, health and nature, and is committed to developing environmental protection and conservation-oriented undertakings; Red symbolizes that Luojin Group is engaged in sunrise industry. The cause of Luojin Group is as brilliant as the rising sun. The team of Luojin Group is full of vigor and vitality, and the future of Luojin Group is full of hope. Third, the significance of the overall image is that Luo Jinren holds up a fiery red sun with his hands. The deep meaning is: Luo Jin, a sunrise enterprise, rooted in the vast land, provides green, safe, healthy and nutritious sunrise products for mankind; With the joint efforts of Qixin employees, Luo Jin will be like Chaoyang, and Ran Ran will surely rise, radiant and brilliant.
Golden gong rule
Luojin Group takes everything for the sake of human health as its own responsibility, and has formulated the core values of "professionalism, green, safety and health", and thus formulated Luojin's law: doing things seriously, being sincere, being sincere and persistent.
Over the years, Luojin Group has conscientiously implemented the golden rule and is committed to making products safer, more hygienic, more delicious and more convenient. Strive to sow the concept of green health, protect life and health, and create a harmonious life.
public benefit activities
In the past ten years, while developing itself, Luojin Group has actively participated in the restructuring and transformation of state-owned enterprises in extreme poverty, supported local economic construction and actively participated in social welfare undertakings. The Group invested hundreds of millions of yuan to build waterworks and cogeneration workshops, which solved the draught problem of more than 30,000 people in the headquarters and the heating problems of enterprises and residents. Investing hundreds of millions of yuan to develop Chashan Scenic Area has added a beautiful tourist landscape to Linyi people's leisure vacation.
Luojin Group, while realizing the expansion of production scale and benefits, returned to the society in various forms and donated more than 35 million yuan during the flood fighting and SARS. May 2008 12 Wenchuan earthquake donated more than 30 million yuan. At the same time, Luojin Group spent tens of millions of yuan to support the construction of local houses and help build Hope Primary School, which promoted the development of regional economy. In 2009, the company won the Forbes China Charity List.